Local SEO Services in Denver, CO
Having an online website gives your business the ability to reach people all around the world. Creating the website is the easy part. The most difficult part is getting users to choose your online company as opposed to other businesses and that’s where an expert digital marketing agency in Denver, CO comes in. SEO is the key that makes marketing on the web an easy task. Through SEO numerous businesses can compete for customer attention with brands that have existed for years.
At BizIQ, we’ve seen firsthand the power of local SEO in pushing Denver businesses to the top of search results. We leverage our deep understanding of the Denver market and its unique search landscape, coupled with proven SEO expertise, to deliver exceptional results. From optimizing your website for local keywords to building strong local citations and managing online reviews, we handle it all.
Local SEO in Denver, CO
The city of Denver is a hub of numerous businesses that serve over 700,000 people. We collaborate with a diverse array of businesses across the area, including industries such as:
- Healthcare
- Retail
- Food and Beverage
- Finance
- Legal Services
- Real Estate
- Tourism and Hospitality
Being the hub for numerous tech and design companies, Colorado business owners know the value of digital marketing. Thus, Denver is a scrambling ground for the top space in search result ranking. This is all thanks to local SEO. So, what exactly is local search engine optimization all about, and why is it essential?
What is Local SEO?
Local SEO is a type of strategy that focuses on your local area. Generally, Search Engine Optimization is geared at making your business more visible to all internet users. However, local search engine optimization focuses more on the people around the area where your business is located. Small businesses are the greatest beneficiaries of local optimization, especially if they have a geographical location. Say someone is at work and wants to order lunch. They will probably search up ‘Pizza restaurants near me.’ Thanks to local optimization, your restaurant is the first one that will pop up. Instead of focusing on people in Europe who will not buy pizza from Colorado, local SEO maximizes marketing to your specific area.
Why a Local Campaign is Important?
Local SEO is fundamental to the success of small local businesses. This is because potential customers are right outside your door most of the time. According to recent statistics, over 70% of people searching for a product or service will visit a store within a 5-mile radius.
Additionally, searches with the words ‘near me’ and ‘local’ have increased by 200%. Your local optimization efforts will determine whether people buy from you or the seller next door. So, what exactly makes up a successful local strategy? Marketing is a multilayered concept; thus, here are a few areas that need to be maintained for successful campaigns:
Authority-Building Links
Content on your website must always be linked to authoritative pages. It shows that you have knowledge of what you are saying and that you have done thorough research on a subject. It is these high-ranking pages that are known as Authority-Building links. For a small business, using the most readily available internet page may sound like an easy task. After all, one needs first to obtain a right to use the link for authority building links. However, it is the high-ranking pages that will get you more traffic in the long run.
Location Pages
Ensuring that your customers can find your business is extremely important. Products such as cosmetics and machinery are better purchased in person. For such a store, a location page is the best way to get traffic in. Location pages work by indicating the exact location of your store or business. Thus, when users search up ‘furniture stores near me,’ for example, your business pops up. The main purpose of a local landing page is to highlight the exact geographic location of your physical business. The stronger your local landing page is, the higher it will show up for those completing searches in your business area. Some of the cities in the Denver area you may want a location page for include are Aurora, Lakewood, Centennial, Arvada, Westminster, and Englewood.
Listing Optimization
According to Amazon’s data, 70% of users only check the first page of a search query. Listing optimization is a process that ensures that your website appears on the first page. Ideally, this is the first hurdle of any SEO campaign. Once a website is on the first page, then efforts can be made to move a website to the top of the page. With SEO listing optimization, you will continue to show up higher on search lists in your area, which will directly improve your business. There are a variety of strategies that are followed to ensure this higher listing.
On-Site SEO
On-site optimization is the process of curating different aspects of a website to increase its ranking. It ensures that your website has all the things a search engine looks for when a query is input into it. This, in turn, ensures that your website is always seen in multiple search results in your area. The process of on-site optimization will help to ensure that your website is working efficiently and that you are using all tools at your disposal to ensure your website ranks highly in your local area.
Complete Digital Marketing Packages in Denver, Colorado
Beyond using Local SEO services, taking advantage of professional digital marketing services is also very important for any business. A complete digital marketing package from BizIQ can include a range of different services.
Fully Optimized WordPress Websites
Having a quality website is crucial for any organization. You need to use a format that will work for both mobile and desktop website use. One great option for this is to have a fully optimized WordPress website. A digital marketing team will help you by developing and maintaining a website that uses WordPress and is easy for visitors to use.
Reputation Management
The online reputation for any company continues to be crucial for overall success. A digital marketing team in Denver can handle this for you through professional online reputation management services. With online reputation management, you can be assured that potential customers will be made aware of positive news regarding your company, which could help to boost sales.
Citation & Listing Management
It is very common to use citations and links in a website as they can make your site more credible. However, there is always a chance that a citation link could become defunct or broken in the future. A digital marketing package will include ongoing management of these citations to ensure all links remain valid.
Content Marketing & Blog Integration
Ultimately, to ensure that people are coming to your website, it will need to be marketed properly. A great way to do that is with content marketing and blog integration. When you use a professional content marketing and blog integration service it will help to integrate your website and build confidence with visitors and potential customers.
Helpful Resources in Denver, CO
Denver residents live as a community; thus, they always support local businesses. However, the following are key resources to keep in mind when trying to grow your business:
Office of Customer Advocacy
Setting up a physical location is a big step in business. Luckily, the Denver Office of Customer Advocacy is the greatest source of guidance when taking such an action. The office gives guidance on what a project requires, including the materials and budget. The OCA also helps with the renovation and remodeling of old buildings.
Economic Development Programs
The biggest hurdle when developing a business is capital. Economic development programs have been set up in Denver to help with providing capital to upcoming businesses. This is in the form of loans, grants, and numerous other resources.
Denver Small Business Development Center
The Denver SBDC provides extensive resources for entrepreneurs, from one-on-one advising to training programs designed to boost your business’s growth.
Denver Metro Chamber of Commerce
The Denver Metro Chamber of Commerce supports local businesses through networking opportunities, advocacy, economic research, and various member services designed to enhance business operations.
Additional Resources for Business in Denver, Colorado
- Business Licenses: Most businesses in Denver require that the owner have a license. This is mostly to ensure that the business is legal. Contractors also need licenses before the construction of a physical location can begin.
- SCORE Denver: Delivers free business mentoring and education to help entrepreneurs start or grow their businesses in the Denver area.
- Choose Colorado: Provides information on starting and growing a business in Colorado, including financing, licensing, and incentives.
- Colorado Office of Economic Development and International Trade: Offers a range of business support services including funding options, export assistance, and industry-specific resources.
Are you in need of Local SEO Services in Denver, CO?
BizIQ employees are well versed in local SEO in Denver. Thus, our digital marketing knows how exactly to increase your sales. BizIQ services are well-tailored to the practices of other Denver business owners making our services highly personalized. Local optimization is a highly efficient marketing strategy if only it is well utilized.
Local SEO FAQs
SEO is utilized by major brands everywhere on the internet. However, for someone just starting, it may be a difficult concept to wrap your head around. Here are some of the most asked questions regarding SEO:
How Does SEO Work?
SEO utilizes the functional properties of a search engine to increase a website’s visibility in queries. Search engines are seen as reliable, based on how well they can produce the appropriate search results. For a search engine to produce good results, it must scan a page’s content to determine whether it is relevant to a query. The search engine also analyses a page’s user-friendliness and readability to decide whether it is appropriate. SEO uses the knowledge of search engines to increase a web page rank on a search.
Why Does SEO Take So long?
A lot of factors come into play when trying to optimize a website. For a method to be successful, it is essential first to do some research. This may involve observing your competitor’s content for a while and even collecting data on visitors to your website. It also takes some time to overtake websites that have always ranked higher in search results. Such websites are most likely still utilizing search engine optimization practices on their webpage. They also have a greater reputation among most users, which is why they rank so high in the first place.
What is On-page SEO?
On-page optimization is the process of working on parts of a website to increase search engine rankings. It involves optimizing headlines, speed, keywords, images, and HTML tags such as titles, metadata, and headers. It also consists of creating web content that is relevant to users’ search descriptions.
What is Off-page SEO?
Also known as off-site SEO, this is a marketing method that involves efforts focused on factors that do not include the website itself. Apart from the web page features, it is utilizing all other avenues to increase a page’s rank during a search. Off-page SEO methods include using links and creating interactions with users on social media.
