The holiday season is right around the corner. Black Friday and Cyber Monday are coming up quickly, so it is important for companies to make sure they are ready to take full advantage of these major events. When it comes to leveraging the power of paid media, there are a few important things to keep in mind. Paid media and search engine optimization often go hand in hand.
Companies that want to make sure they get the most out of their digital marketing campaigns need to make sure they are capitalizing on both of these aspects. There are several paid media tips that all companies should follow if they want to make sure they drive plenty of traffic to their websites during this holiday season. This can be an important way for companies to generate more revenue during a year that has been particularly challenging for multiple industries.
- Target the Right Keywords
When people think about keywords and phrases, they often think about search engine optimization. The reality is that keywords are just important for paid media. One of the major issues that people encounter is that they think finding the right keywords is more of a destination than a journey. The reality is that keywords are going to change on a regular basis. One of the biggest changes that keywords make has to do with the holiday season. It is not unusual for keywords to change drastically when the holidays roll around. Therefore, it is important for companies to make sure they target the right keywords during this holiday season. This can go a long way toward increasing the return they get on their paid media investment.
- Think About Seasonal Ads
In addition to changing the distribution of advertisements in the digital marketing landscape during the holiday season, it is also important to generate new advertisements entirely. The reality is the focus on seasonal issues are going to be more successful. Therefore, companies need to think about ways they can generate seasonal advertisements that are going to be memorable. If there are verbal puns that can be made using the company’s products and services, this might be helpful during the holiday season, making the company easier to remember. There are numerous types of seasonal ads out there and it is important for companies to make sure they generate the right advertisements this Christmas season. This is the way companies are going to be able to capitalize on their revenue.
- Take Advantage of Promotion Extensions
One of the top ways that companies can get more out of their pay-per-click campaigns is something called promotion extensions. Promotion extensions are some of the top ways to highlight special holiday sales the company might be providing. These extensions are able to increase the click-through rate (CTR) of the company because the advertisement is going to stand out from the crowd. For example, these advertisements are going to display beneath the ads that are located on Google searches. Therefore, they are highly visible, particularly on mobile devices.At the same time, not every promotion extension is going to be successful. Therefore, it is critical for companies to think about ways they can improve the success rate of their promotion extensions. Some of the top ways they can do this include:
- Make sure to specify if there is a percentage off the customers going to enjoy, as specificity is always a great way to increase the click-through rate.
- If there is a specific dollar amount that customers are able to remove, make sure to include this as well. This will let customers know that they are getting a good deal.
- If the discount is going to change depending on the circumstances, try to fit this on the page as well, using a few words as possible to make it easier to read.
Finally, in order to really get the most out of a promotion extension, it is a good idea to let customers know if this is going to last for a limited period of time. Creating a sense of urgency is always a great way to increase the return on an advertisement investment, particularly in the digital world.
- Add a Countdown Timer
It is also helpful for companies to use a countdown timer. Placing this in a visual representation is always a great way to generate more traffic. For example, if there is a sale that is going to start soon, encourage people who are browsing ahead of time so they can earmark items they want. That way, when the sale starts, they can purchase those items immediately. Placing a countdown timer on the page that represents the start of the sale is a great way for companies to push more traffic to their sites. It might also be a good idea to use a countdown timer that will demonstrate when a sale is going to end soon. There are many people who simply window-shop, even in the online world. If they believe that the sale is going to end soon, they might take the opportunity to purchase products or services now. This is another way that companies can drive up their sales numbers. It is important for companies to think about how they are going to present this countdown timer. Obviously, the countdown timer should have a holiday theme to it. Perhaps there is a holiday hourglass that is going to run out of snow soon. As long as the countdown timer is visually attractive, it is going to be spotted. That way, people can rest easy, knowing that the countdown timer is doing its job.
- Take Advantage of Remarketing Advertisements
Many people take their time Christmas shopping. There is usually a big rush at the very start of the holiday season. Then, people are going to take their time when it comes to actually purchasing products and services. Therefore, it is important for all companies to use something called remarketing advertisements. An important part of running a paid media campaign, remarketing advertisements are designed to get leads to convert to sales.In order for these marketing campaigns to work, companies need to understand the product and services that people are looking at. If someone has looked at a product or service once, this is a sure sign that they are at least interested in that to some extent. Therefore, it is important for companies to remind customers of the product and services they have viewed in the past. Then, this is a great way for companies to drive up their sales numbers. By presenting customers with products and services they have viewed in the past, that customer is eventually going to convert, buying that product or service. This is one of the most important parts of running a paid media marketing campaign, particularly during the holiday season. All businesses need to make sure they are taking advantage of remarketing ads.
- Place Overlays on Facebook Ads
The vast majority of people who run a website and the online world have probably discovered the power of Facebook advertising. With hundreds of millions of users on a regular basis, this is a great way to instantly reach as many people as possible. Therefore, it is important for everyone to make sure they are getting the most out of their Facebook advertising.In addition to using Facebook advertisements to reach the correct target market, it is also a good idea to add something called overlays. Overlays are a great way for companies to draw more attention to their advertisements on social media. These overlays are going to be placed on top of image cards, showcasing free shipping, a price reduction, or any other special that might be going on during the holiday season. It is possible for people to choose the font, color, and shape they would like the overlay to display.Even though Facebook ads can be expensive, there are ways for people to make sure they get the most out of their advertisements. It is a good idea for everyone to run a beta test, figuring out which advertisements are going to work the best. That way, everyone can make sure they are getting the most out of their paid media campaigns on Facebook and other social media platforms.
Get Help with Paid Media from Professionals
With the holidays right around the corner, it is important for everyone to make sure they are getting the most out of their paid media campaigns. That is where it is a good idea to rely on trained digital marketing professionals. At BizIQ, we are here to help you with all of your digital marketing needs this holiday season. We understand that the holidays are a busy time for you, and we want to make sure that you capitalize on everything this holiday season has to offer. Contact us today to learn more about our services!