Regardless of the size of your law office, it takes a significant amount of time and effort to run the firm. To ensure that your legal practice is successful, you need to implement a robust marketing plan as well as target your message at the right audience. While this may not produce the desired results overnight, new clients will start calling up your office if it is performed consistently over a period of time.
7 Marketing Tips for Lawyers
Use these tried and tested marketing methods to drive more business to your firm.
#1 Google My Business Listing
With an increasingly high number of people using mobile devices and enjoying access to the internet, attorneys have to find ways of increasing their online visibility. Today, a significant amount of online searches have local intent. Law firms can take advantage of these opportunities to gain the awareness and trust of their clients. A Google My Business listing is a great way to help clients find the physical location of your practice. Your local listing also helps you do things like:
- Display useful information
- Gain customer insight
- Communicate with your target audience
#2 Video Marketing
It’s essential that you structure every marketing message in such a way that it will help capture the attention of your target customers. One of the most effective ways of doing this is through a marketing strategy that integrates video into marketing campaigns to boost audience engagement. To get the word out about your practice and market your legal services, create videos that feature relevant content that your target audience will find useful. Some videos to include are:
- Explainer Videos
- About the Law Firm videos
- Interviews with Firm’s Partners
#3 High-quality Blog Content
Through content marketing, law firms can bring in more visitors to their website and get more leads. However, you will have to create reliable content that is easy to read and includes your areas of practice to attract potential clients.
Today, blogs play a vital role in many company’s marketing strategies. If you are to market your law firm effectively, you should consider starting a blog on your website. Make sure you publish blog content consistently and share exciting and informative articles. Topic areas to consider include:
- Practice news
- Legal news
- General legal advice
- Answers to frequently asked questions
#4 SEO Best Practices
Search Engine Optimization, commonly referred to as SEO, is the practice of using specific strategies to ensure that your website ranks high among search engine results.
According to the Nation Law Review, Google and Find Law have found that 96% of people looking for legal advice search online.
And that same research found that 74% of people seeking legal help online eventually contact a firm via phone.
By increasing the visibility of your website, SEO strategies will help to improve the quality and quantity of online traffic. As a law firm, it is crucial to be mindful of the fact that many people who require legal services will want to communicate with attorneys easily. As such, you should consider the needs of your potential clients when creating law firm marketing strategies around SEO.
#5 Ask for Online Reviews
In most cases and across all industries, prospective clients will read online reviews before doing business with a particular company. Several studies in recent years have found that 95% of customers read online reviews as part of deciding whether or not to do business with a company.
The same situation applies to law firms where reviews will influence the decision of those seeking legal services. Potential clients are more likely to hire your services if previous clients had a great experience working with you.
When you obtain a favorable result, your client will be happy and grateful for your help in bringing the case to successful completion. You should consider using this as part of your marketing campaign by asking them to post an online review on the relevant sites.
#6 Social Media Marketing
Today, social media has become the sensation of the online world. Social media platforms such as Facebook, LinkedIn, Twitter, Instagram, and others are excellent ways to engage with prospective clients and for customers to find information about businesses.
That’s why your law firm should remain active and responsive on social media outlets. Consistent engagement on social platforms helps you do the following:
- Communicate effectively
- Build your brand
- Provide information to your client base
The specific social media platform you choose for your marketing campaign will depend on the type of law you practice as well as your target audience.
#7 Invest in PPC Advertising
Executing a successful marketing campaign requires much more than just brand building and organic marketing. Pay-per-click advertising is an effective way to increase the visibility of your firm.
You should consider investing in ads that show up when potential clients search for specific legal queries related to your area of practice. Furthermore, search ads make it easy for them to reach out to contact you.
You do not have to be excessively charming or a sales expert to execute a successful marketing campaign for your law firm. However, working with a marketing professional, like the ones at BizIQ will help you come up with an effective marketing plan to grow your practice.
Ready to market smarter and take your legal practice’s online presence to the next level? Contact us today.
Annette joined the BizIQ marketing department in Jan of 2017 as a copywriter and is now BizIQ’s Marketing Editor. Annette manages the content calendar, writes well-crafted content, oversees a team of talented writers, and collaborates with the rest of the marketing team and other departments in their content production efforts. She’s dedicated to developing content that’s informative, entertaining, educational, and helps businesses be more successful.