Instagram is an excellent social media platform to market your business. There are so many users with unique interests that might overlap with yours. Utilizing this social network will help new customers find you and create relationships with your company. There are common Instagram mistakes people make when trying to market on this platform. Simple adjustments can […]
When asked about the best way to advertise your small business online and off, do answer, “I don’t?” What if we told you, there are at least 10 ways you can advertise on Google for free? If you have a small digital advertising budget, take heart! Pay per click and Google ads are not the […]
Numerous marketing experts have told you that you need to create content to boost the search rankings of your small business website and to drive your small business marketing campaigns. But where do you start? Blog posts? More web pages? Lots of keywords? Content marketing is about more than writing blog posts focused on a […]
When you think of Search Engine Optimization or SEO, you might focus on the result and how it will help your business rank higher on Google search results pages. SEO is an indispensable aspect of digital marketing. But how does the average small business owner learn SEO and improve their site’s ranking in the SERPs, especially […]
Every business, whether it’s a small family run store or a large national organization with multiple locations, has to find the right marketing and sales strategies to attract customers and guide them towards purchase. Hopefully, your company will have a significant number of new customers become repeat customers. So, what tactics do you use to […]
Video advertising is an increasingly popular aspect of content marketing due to its ability to spark interest in the consumer. Behavioral research from 3M and the Management Information Systems Research Center at the University of Minnesota found that human beings are more inclined to recall visual content as our brains process it 60,000 times faster than written […]
My fantastic colleague and BizIQ Digital Media Specialist, Alex Taylor, recently gave you and small business owners everywhere great advice on how to use video to market your small business online in his two-part how-to video series. If you haven’t watched his fantastic videos or read the blog posts, I suggest you take a few minutes […]
Small business influencer marketing has definitely moved out of the novelty category for companies, and into the mainstream as a strong tactic in the overall marketing strategy used by businesses. Even very small business owners such as locksmiths, plumbers, and veterinary clinics, should take advantage of the tremendous benefits of using influencer marketing to promote […]
