Robocalls and phone scams are on the rise. According to the FCC, consumers receive approximately 4 billion robocalls per month. And in August of 2023, the agency imposed a record $300 million fine on a transnational illegal robocalling operation. Business owners are no strangers to the world of scam calls, and among the most prevalent […]
According to research studies, over 50% of small enterprises operate from homes. If your small business is one of them, you might be wondering if your business address should be your home address or something different. What is a service area business? Before we get into the nitty-gritty of which address or addresses you should use […]
Most businesses will not dispute the power of Google reviews. They can tarnish a business’s reputation in the blink of an eye. Less than glowing words that took less than five minutes to type or a series of 1 star reviews can damage your star rating, especially when they’re fake. Fortunately, there is recourse that you […]
When asked about the best way to advertise your small business online and off, do answer, “I don’t?” What if we told you, there are at least 10 ways you can advertise on Google for free? If you have a small digital advertising budget, take heart! Pay per click and Google ads are not the […]
One of the most frequently asked questions many small business owners ask is: “Why doesn’t my website appear in Google search results?” or “How come I can’t find my website on Google?” As a business owner, if you’ve been using some of the DIY website building tools or search engine optimization tools, you’ve probably read […]
Google is an open space that allows people to review your business and anyone with a Gmail can leave a review. Due to the nature of this platform, you cannot disable reviews. Google strives to make people’s search experience the very best it can be. They want to provide searchers with the most accurate information […]
Google reviews do not require verification or approval before someone posts them. You can flag reviews from within your Google My Business account to alert Google support of an issue, but you cannot actually remove them yourself. Customers leave reviews based on their experience. Google’s mission is to provide accurate information to its users, so […]
Many people will tell you that all you need to market your small business are referrals and “word of mouth” advertising from friends and family. Those two tactics do help. However, if you don’t have a website, it could be tough to get found where people search for local businesses the most – online. At […]
How you get your Google My Business (GMB) listing verified is something of a gamble. It can sometimes feel as if it’s based on the direction that the wind is blowing, the fullness of the moon, your local dew point temperature, and a few other arcane concepts that are out of your control. Ultimately, it’s […]
Numerous marketing experts have told you that you need to create content to boost the search rankings of your small business website and to drive your small business marketing campaigns. But where do you start? Blog posts? More web pages? Lots of keywords? Content marketing is about more than writing blog posts focused on a […]
Today, it’s mandatory for your business to have an online presence. Research shows that close to 90% of consumers research online before making a purchase, making it essential for you to add your business to Google Maps to increase online visibility as well as search engine ratings. Here’s what you need to know before you can […]
What we know about the Google Business consumer survey. Last month, Google Business sent out a mysterious survey to some of its users. The poll asked a plethora of questions, pertaining to the marketing services their users are currently using and their appeal to possible paid features within their Google business account. Before moving on, […]
