Robocalls and phone scams are on the rise. According to the FCC, consumers receive approximately 4 billion robocalls per month. And in August of 2023, the agency imposed a record $300 million fine on a transnational illegal robocalling operation. Business owners are no strangers to the world of scam calls, and among the most prevalent […]
Like a well-cut movie trailer or tantalizing blurb for the newest Stephen King novel, a good description can do a lot for the visibility and memorability of your Google My Business listing. See also: How to Tell if a Google Listing Service is a Scam It doesn’t only fill your profile with more information. It […]
According to research studies, over 50% of small enterprises operate from homes. If your small business is one of them, you might be wondering if your business address should be your home address or something different. What is a service area business? Before we get into the nitty-gritty of which address or addresses you should use […]
Search engine optimization (SEO) is an excellent, cost-effective way to get traffic to your small business website. However, there are some pitfalls to avoid. Follow the wrong advice or hire someone who uses shady tactics, and you could be creating content that causes your site to crash and burn. In this post, you’re going to […]
Most businesses will not dispute the power of Google reviews. They can tarnish a business’s reputation in the blink of an eye. Less than glowing words that took less than five minutes to type or a series of 1 star reviews can damage your star rating, especially when they’re fake. Fortunately, there is recourse that you […]
When asked about the best way to advertise your small business online and off, do answer, “I don’t?” What if we told you, there are at least 10 ways you can advertise on Google for free? If you have a small digital advertising budget, take heart! Pay per click and Google ads are not the […]
Google is an open space that allows people to review your business and anyone with a Gmail can leave a review. Due to the nature of this platform, you cannot disable reviews. Google strives to make people’s search experience the very best it can be. They want to provide searchers with the most accurate information […]
Google reviews do not require verification or approval before someone posts them. You can flag reviews from within your Google My Business account to alert Google support of an issue, but you cannot actually remove them yourself. Customers leave reviews based on their experience. Google’s mission is to provide accurate information to its users, so […]
Many people will tell you that all you need to market your small business are referrals and “word of mouth” advertising from friends and family. Those two tactics do help. However, if you don’t have a website, it could be tough to get found where people search for local businesses the most – online. At […]
How you get your Google My Business (GMB) listing verified is something of a gamble. It can sometimes feel as if it’s based on the direction that the wind is blowing, the fullness of the moon, your local dew point temperature, and a few other arcane concepts that are out of your control. Ultimately, it’s […]
When you think of Search Engine Optimization or SEO, you might focus on the result and how it will help your business rank higher on Google search results pages. SEO is an indispensable aspect of digital marketing. But how does the average small business owner learn SEO and improve their site’s ranking in the SERPs, especially […]
What we know about the Google Business consumer survey. Last month, Google Business sent out a mysterious survey to some of its users. The poll asked a plethora of questions, pertaining to the marketing services their users are currently using and their appeal to possible paid features within their Google business account. Before moving on, […]
