When asked about the best way to advertise your small business online and off, do answer, “I don’t?” What if we told you, there are at least 10 ways you can advertise on Google for free? If you have a small digital advertising budget, take heart! Pay per click and Google ads are not the […]
When it comes to promoting your company and bringing in customers, you’ll receive a lot of advice, both good and bad. Unfortunately, there’s a wealth of myths propagated by mostly well-meaning folks about small business marketing. Let’s take a look a 3 of them. Myth 1 – Marketing is an expense you can cut to […]
You know there’s more to advertising your small business than word of mouth and referrals. But with so many different types of online advertising to choose from, including on search engines like Google and Bing, not to mention social networks like Facebook, or video giant YouTube, it’s easy to get lost. How do you even […]
Numerous marketing experts have told you that you need to create content to boost the search rankings of your small business website and to drive your small business marketing campaigns. But where do you start? Blog posts? More web pages? Lots of keywords? Content marketing is about more than writing blog posts focused on a […]
The great baseball player, humorist and philosopher Yogi Berra said, “If you don’t set goals, you’ll never reach them. Or like they say in golf, if you aim for nothing, you’ll hit it every time.” Simply put, in order to be successful, business owners need goals! But how do you align your marketing and business […]
