Search engine optimization (SEO) is an excellent, cost-effective way to get traffic to your small business website. However, there are some pitfalls to avoid. Follow the wrong advice or hire someone who uses shady tactics, and you could be creating content that causes your site to crash and burn. In this post, you’re going to […]
When asked about the best way to advertise your small business online and off, do answer, “I don’t?” What if we told you, there are at least 10 ways you can advertise on Google for free? If you have a small digital advertising budget, take heart! Pay per click and Google ads are not the […]
One of the most frequently asked questions many small business owners ask is: “Why doesn’t my website appear in Google search results?” or “How come I can’t find my website on Google?” As a business owner, if you’ve been using some of the DIY website building tools or search engine optimization tools, you’ve probably read […]
Many people will tell you that all you need to market your small business are referrals and “word of mouth” advertising from friends and family. Those two tactics do help. However, if you don’t have a website, it could be tough to get found where people search for local businesses the most – online. At […]
Numerous marketing experts have told you that you need to create content to boost the search rankings of your small business website and to drive your small business marketing campaigns. But where do you start? Blog posts? More web pages? Lots of keywords? Content marketing is about more than writing blog posts focused on a […]
Today, it’s mandatory for your business to have an online presence. Research shows that close to 90% of consumers research online before making a purchase, making it essential for you to add your business to Google Maps to increase online visibility as well as search engine ratings. Here’s what you need to know before you can […]
When you think of Search Engine Optimization or SEO, you might focus on the result and how it will help your business rank higher on Google search results pages. SEO is an indispensable aspect of digital marketing. But how does the average small business owner learn SEO and improve their site’s ranking in the SERPs, especially […]
Whatever you think about voice assistants, voice search, and voice answers, is your business prepared for the changes these technologies bring to how your business shows up in search results? Are you ready for voice search? Studies by Gartner and MindMeld estimated that voice searches would account for between 30 and 50 percent of all online searches in […]
