Robocalls and phone scams are on the rise. According to the FCC, consumers receive approximately 4 billion robocalls per month. And in August of 2023, the agency imposed a record $300 million fine on a transnational illegal robocalling operation. Get a Free Google Business Profile Analysis! Business owners are no strangers to the world of […]
Like a well-cut movie trailer or tantalizing blurb for the newest Stephen King novel, a good description can do a lot for the visibility and memorability of your Google My Business listing. See also: How to Tell if a Google Listing Service is a Scam It doesn’t only fill your profile with more information. It […]
According to research studies, over 50% of small enterprises operate from homes. If your small business is one of them, you might be wondering if your business address should be your home address or something different. What is a service area business? Before we get into the nitty-gritty of which address or addresses you should use […]
Most businesses will not dispute the power of Google reviews. They can tarnish a business’s reputation in the blink of an eye. Less than glowing words that took less than five minutes to type or a series of 1 star reviews can damage your star rating, especially when they’re fake. Fortunately, there is recourse that you […]
If you’re like me, it’s easy to promote or sell something that isn’t your own. But when it comes to feeling comfortable marketing your own business, it can either feel awkward and uncomfortable or go overboard and act as if you and your business are the best things since sliced bread. The truth is, there’s […]
When it comes to promoting your company and bringing in customers, you’ll receive a lot of advice, both good and bad. Unfortunately, there’s a wealth of myths propagated by mostly well-meaning folks about small business marketing. Let’s take a look a 3 of them. Myth 1 – Marketing is an expense you can cut to […]
Numerous marketing experts have told you that you need to create content to boost the search rankings of your small business website and to drive your small business marketing campaigns. But where do you start? Blog posts? More web pages? Lots of keywords? Content marketing is about more than writing blog posts focused on a […]
The great baseball player, humorist and philosopher Yogi Berra said, “If you don’t set goals, you’ll never reach them. Or like they say in golf, if you aim for nothing, you’ll hit it every time.” Simply put, in order to be successful, business owners need goals! But how do you align your marketing and business […]
