How you get your Google My Business (GMB) listing verified is something of a gamble. It can sometimes feel as if it’s based on the direction that the wind is blowing, the fullness of the moon, your local dew point temperature, and a few other arcane concepts that are out of your control. Ultimately, it’s up to Google’s inscrutable (perhaps randomized) decree. All you can do is hit that “Verify now” button and hope for the best.
Like as not, you won’t have access to all of the verification methods listed below, but they are listed here in order of most to least common. Whether customers visit your location or you travel to them, you will have to provide an address so that Google can determine what your options are. But don’t worry. If your listing is for a service-area only business, Google won’t display the address you provide in your listing, or on Google Maps. It won’t even appear in your Google business account.
Here’s how Google may ask you to verify your business listing:
The go-to method. Google will send a postcard to your business address that will typically arrive within 14 days. Inside will be a five-digit code that you’ll need to enter into your account. Make sure that you do not edit your company’s primary info (name, address, or main category) after you’ve sent it, or Google may “reset” the listing and make you start the process over.
If you don’t receive mail at your business address, there is a way to circumvent this approach. However, it requires you to jump through several hoops with Google’s support team to complete the process manually. You’ll likely want the help of a marketing expert if you run into this situation!
The most convenient method. Google will send you an automated call with your five-digit code, instead. You’ll need to make sure that you have access to your business phone, as you can’t use a separate line for this. Some numbers may also come with an alternative that will send your code via a text message (SMS) instead. Since this uses the same number, however, it won’t work unless your primary phone line happens to be a cell.
The most unusual method. Google will send you an email with your code. However, the address used will be one that Google automatically pulls from your website (if available) or generates using your business name as a domain. There’s a good chance that neither result will be an email that you actually use, so this method of verification is typically very hit or miss.
Although the process of verifying your GMB account can seem like a mystery, it’s definitely worthwhile. Your Google listing is an important ranking factor, as well as an extremely effective way to reach customers. If you’re having problems with yours, contacting a professional marketing agency like BizIQ can help..