The holiday season is right around the corner and there are lots of people who want to make sure they do not miss the action. Therefore, it is important for businesses to make sure they do everything in their power to generate a strong social media presence. That way, they can capitalize on events, such as Black Friday and Cyber Monday, and make sure they set themselves up for success in the future.
One of the most powerful tools available is social media marketing. When it comes to planning a social media marketing campaign for the holiday season, there are a few important points that everyone must keep in mind. By following the steps below, everyone can place themselves in a position to get the most out of the holiday shopping season.
- Make Sure to Plan Ahead of Time
One of the first steps that everyone has to follow is to make sure they plan their social media marketing campaign ahead of time. Social media content has to be attractive, alluring, and creative all at the same time. This is the only way that business owners are going to make sure they are able to generate as much attention as possible, particularly as the competition gets stiff during the holiday season.
Often, business owners focus on creating social media content only during the last few minutes before the campaign is ready to launch. There is no way a campaign is going to be successful with this small amount of planning. This gives less time for creative professionals to come up with innovative content that will help the business stand out from the crowd. Therefore, it is important to start planning as early as possible.
With all of this in mind, it is important for social media campaigns to be constructed in advance. Think about generating a start date and end date of the campaign first. Then, come up with a content calendar of various information that can be published throughout the campaign. Then, figure out how key performance indicators are going to be tracked to ensure the campaign is a success. All of this is going to play a role in making sure that a social media campaign proceeds exactly as it should.
- Audit the Existing Social Media Presence
When it comes to running a social media marketing campaign, one of the most important steps is to use the existing social media marketing campaign as a starting point. With hundreds of millions of people using social media on a daily basis, it is obvious that this is one of the most powerful tools that businesses have at their disposal to make sure they are able to reach their consumers. Therefore, it is a good idea for companies to make sure they understand what their current presence looks like.
Use the current social media marketing campaign as a launching point for the holiday season. Take a look at what social media platforms are doing the best. Figure out how often people are commenting on posts, how often they are sharing them, and the rate at which the number of followers or subscribers is growing. That way, companies can figure out what they are doing well and what they need to improve. Then, it is possible to generate a strong social media marketing campaign using this information. Use the current social media presence as a starting point for the holiday season.
- Create Unique Offers Specifically for the Holiday Season
Next, it is also important for companies to put together a list of offers that have been designed specifically for the holiday season. In order for people to generate more traffic and more business during the holiday season, they have to convince customers that the holidays are something special.
The only way to do this is to create offers that are designed exclusively for the Christmas shopping season. For example, it might be a good idea to launch new products or services during the Christmas season. With so much extra attention paid to the holiday season, this is a good time to generate added interest in new products or services that the company might be rolling out in the near future.
If companies are looking for a way to generate more revenue, it might be a good idea to offer free shipping on online orders. There is only so much room in the store for customers. Therefore, if companies are able to generate more orders online, this could represent an additional revenue stream. In order to get people interested in the online world, consider offering something special, such as free shipping on orders that exceed a certain value.
There are other, more traditional offers that can be created as well. For example, offers that involve discounts on orders above a certain percentage or even discount on bulk orders can be helpful. Then, create templates, banners, images, and exclusive call to action tabs for social media marketing that will help companies get the most out of these offers. By taking a professional approach to the holiday season, it is possible for companies to maximize the amount of revenue they generate during the holidays.
- Figure Out the Ideal Target Market This Season
Once the offers and products have been put together, it is also important for businesses to think about their target market. It is important for businesses to be clear regarding the niche they are focusing on this holiday season. For example, it is important to think about the ideal age of the customer who might be interested in these products or services. It is also important to think about the occupation, the gender, and the socioeconomic status of the potential target market.
This information is important for several reasons. First, certain social media platforms cater to one demographic more than another. Therefore, this can help companies figure out where they would like to focus the bulk of their attention when it comes to their social media marketing campaigns. Second, this is also important for targeting a specific platform. Most social media platforms, such as Facebook, allow people to target their advertisements based on their ideal demographic. Therefore, all of this information can help companies make sure they’re getting the most out of their social media marketing campaigns. Identify the target market before proceeding forward with the social media campaign.
- Do Not Forget About Remarketing Opportunities
Once the holidays roll around, it is important to kick off the campaign. At the same time, it is important not to forget about the campaign. The holidays represent a prolonged period of time, so it is important to monitor this campaign as it unfolds. One of the most important steps that people need to make sure they take involves remarketing.
Sometimes, customers take a long time to make their decisions regarding the purchase of a product or service. Therefore, it is important for businesses to keep track of the products and services that customers are doing. Then, as these customers move around the internet, it is important to remind them of what they have looked at in the past. That way, companies can run a variant of a drip campaign, making sure that customers always come back and eventually purchase a product or service they looked at in the past. This is called remarketing and it is a great way for companies to increase their revenue.
Furthermore, do not be afraid to offer upsells or cross-cells to customers either. Upsells and cross-sells can play a major role in developing greater profit margins for companies. If someone has recently purchased a product or service, use this information and figure out what other products or services they might be interested in. They likely have more Christmas shopping they need to do, so why not continue to do it with that company? This is a great way for businesses to take steps to grow their revenue during the holiday shopping season. Social media marketing can play an important role in making sure this happens.
Get Help from Social Media Gurus
During the holiday season, social media marketing is one of the most powerful tools that companies have at their disposal. It is important for companies to make sure they get the most out of their social media marketing campaigns by making sure customers think that the holidays are something special. The only way to do this is to rely on the help of social media professionals. At BizIQ, we are here to help you. Our professionals have a tremendous amount of experience when it comes to social media marketing, particularly during the holiday season. Give us a call today to learn more about how we can help you get the most out of your social media marketing campaigns this holiday season.