Ultimate PPC Management Pricing Guide (2024)

Pay-Per-Click Management Pricing

Marketing spend is usually a somewhat difficult figure to arrive at, because there is always a tradeoff between what you are trying to accomplish on a given campaign, and what it will cost to achieve that.

For instance, if you’re embarking on a campaign which is intended to raise brand awareness for your company, it will be difficult to measure your return on investment, as you don’t receive a lot of direct feedback in that area. However, if the purpose of your campaign is to increase your sales by 10%, this is much more measurable, and will therefore be much easier to calculate how much you need to spend in order to achieve that objective.

When it comes to market spend on online, it’s fairly easy to find out how much promotion will cost you, so it often becomes a question of how much you’re willing to spend, in order to reach your campaign goals. With our dedicated PPC promotion solutions, we will take the following steps to ensure that your promotion spend provides you with the most visibility and a solid return on your investment.

Google Ads Advertising

Google Ads, formerly known as Google AdWords, is an online advertising platform that allows advertisers to bid on certain keywords for their clickable advertisements to appear alongside search engine results.

Google Ads is an advertisement system in which individuals bid on specific keywords so that their clickable adverts will appear in the search results provided when a consumer searches for that service or product. Advertisers pay for these clicks, and that’s how Google profits from all the searches which are conducted.

This kind of arrangement can be extremely effective, as long as your company is bidding on relevant keywords that accurately reflect the nature of your company. Google auctions off these keywords regularly, and companies bid on them so that their advertisements will be the ones featured most prominently.

There are a number of benefits that accrue to any company using these advertisements, the first of which is that they can provide visibility much quicker than SEO does. It’s also much more straightforward to measure performance, and you have a much better opportunity of competing with your rivals when you use Google’s adverts.

The amount of money you spend can depend on a few factors, including the size of the geographic area you’re interested in, the search volume, the competitiveness of your particular industry, and your specific sales goals. We take all of this into account when we compile a strategy with you and will recommend the best use of your ad spend based upon your budget and promoting goals to ensure that customers see and interact with you over your competition.

Facebook Ads Advertising

Facebook advertisements are paid messages that businesses write in their voice and use to reach their target audience. Advertisers will have specific goals and will create campaigns to help them achieve their objectives. These offer a lot of flexibility, allowing you to choose the level of complexity of the advertisement.

Facebook Ads are those which appear within your newsfeed or in the right-hand column of your Facebook desktop display. They will also appear in your news feed on mobile devices, and they are frequently coupled with news about social actions taken by your friends, for instance like a particular page.

One of the main benefits of these promotions is that they are extremely effective at targeting audiences. The platform provides all manner of options so that we can ensure your promotions are shown to precisely the right demographic, location, and people with specific purchasing behaviors.

The platform provides a Management tool to make it easy to handle all your campaigns and to target your ideal customers with the products they are most likely to buy. Social networks provide a tremendous user base, and that is also a huge benefit to advertisers who wish to break into larger markets.

Another advantage of using these promotions is that you will have access to detailed analytics when you view the Insights tab, such as the number of page likes, current engagement with your posts, your weekly reach, and your posts that are performing the best.

Experts say that a good place to start when considering how much to spend on your promotion is somewhere around $1 for every hundred website visitors that you acquire every month. This is especially true for newer advertisers on the platform, and this will give you a chance to test the waters and see what kind of return you get for your investment before jumping in with both fists.

There are businesses that spend as much as $100,000 a month on Facebook, but these are businesses that also create Super Bowl advertisements, and can afford to misfire once in a while. The vast majority of small business owners have no such buffer zone and have to be much more cautious in their approach to promotion. With this in mind, we will work with you and your budget to ensure that your promotions provide the most visibility and a measurable return on your investment.

Bing/ Microsoft advertising

Many businesses prefer to use Microsoft campaigns because they frequently have a lower cost-per-click as well as a lower cost-per-acquisition of customers than Google’s, or any other platform’s promotion options. It is also easy to import currently existing campaigns into Microsoft Advertising, to improve the performance of your campaigns by using more relevant keywords, and to make the best use of those keywords when bidding.

Microsoft allows users to provide more information about their company through ad extensions, and you can even have your promotions displayed whenever someone searches your particular service area. It will be possible to manage your daily budgets without having any mandatory spending requirements, and you only have to pay when someone clicks on your ad.

This can often be the most cost-effective approach for promotion, and especially for the budget-minded marketer, it can be the soundest choice. You will also have greater budget control, by establishing your bids to be adjusted downward or upward automatically, based on factors relevant to the bidding.

Estimating your campaign budget in Microsoft Advertising can be done fairly easily, recalling that the basic formula for determining a budget is equivalent to the number of clicks times bids.

You’ll also be able to use Maximize Clicks to get the maximum number of clicks, and you can use Maximize Conversions in order to achieve the most number of conversions on your site. There are also four budget options you can choose from, depending on which is most appropriate for your business: daily standard, daily accelerated, shared standard, and shared accelerated. All four of these have specific advantages, depending on your campaign objectives.

Whether you are looking to extend your pay-per-click strategy to include Microsoft promotions in your reach, or you are looking to start with Microsoft before expanding to Google or Facebook, we are prepared to help you craft the perfect ad to bring you distinct and measurable results.

Your budget should be based on the number of clicks you expect and your bids. The good news is that you can set a limit to ensure you remain within your budget.