Successful search engine optimization requires that you use actionable SEO techniques to drive organic traffic. Making important ranking factors part of your SEO strategy will not only help to improve your online visibility but also enhance the credibility and trustworthiness of your business.
Backlinks play a critical role in SEO, as they are seen as a vote of confidence from other websites to your own. To earn and build backlinks to your website, you should start by learning what they are. Learning about backlinks will help you to identify some of the best ways of building high-quality backlinks in a scalable way.
What is a Backlink?
Since backlinks are an important ranking factor, pages with a high number of backlinks will usually have high organic search engine rankings.
6 Key Qualities of a Good Backlink
Not all backlinks are created equal. Several attributes contribute to the quality and utility of a given backlink. These attributes include:
- Relevance: A valuable backlink should come from a site that is related to your site or service, because people are more likely to click on relevant links.
- Authority: Search engines put a lot of weight on backlinks from trusted, authoritative websites. While these links can be hard to get, they will be worth it in the end.
- Traffic: Although Backlinks from unique and authoritative websites tend to be more important, you are likely to improve your rankings if you get backlinks from pages with their own high organic search traffic.
- Placement: It matters a lot where a link is placed. Links that are in the main content area of a page stand out in terms of the font and color, and often feature unique text that makes it more likely to be clicked on.
- Followed and nofollow backlinks: Followed backlinks from high-authority sites that have been established as trustworthy, are very valuable from an SEO perspective, and search engine algorithms give them a large amount of weight. Nofollow backlinks can be very useful in getting a larger amount of brand awareness in the public consciousness, but they often have a negligible effect on SEO.
- Anchor text: The anchor text is the clickable words that make up the backlink. A good backlink should include the target keyword in the anchor text.
How to Start Getting Backlinks
4 Reasons Why Backlinks are Vital
Considering that backlinks are votes from other sites, they are very important to SEO. Quality backlinks are a sign to search engines that your content is credible, useful, and valuable. Here are a few reasons why you should create backlinks to your site:
In order for search engines to find new pages and new content, they rely on the pages that they already know about. The search engines will revisit these pages from time to time to check for new links. Generally, popular pages will be prioritized over the less popular ones. By using the right strategies to get backlinks from some of the popular pages, you will increase your chances of being discovered by the major search engines.
Online reputation is an essential part of any marketing campaign. Building and maintaining a good reputation will help to increase your ranking in search engine results as well as ensure you win more business. Since search engines want to provide users with a great experience, they will rely on backlinks point searchers in the direction of the best results for their queries. Mostly, websites with quality backlinks will be considered trustworthy and with a good reputation.
#4 Referral Traffic
Another advantage of backlinks is that they help you to get referral traffic. When people read posts on another website, they will want to find out more about the topic by clicking on the available links. People who click on such links do so voluntarily, meaning that they are more likely to be more targeted. They are also likely to spend more time on your site and end up taking the desired actions. In the end, referral traffic will be more targeted and have a low bounce rate.
But… Do I Really Need Backlinks?
If You Get Under 100 Website Visitors a Day
Apart from helping to lift your search rankings, high-quality backlinks will also help you generate more targeted website traffic. While better search rankings will take some time to achieve, you can build your brand and receive more traffic in the meantime. In case you get a low number of website visitors in a day, you should consider using strategies such as guest posting, guestographic method, and social media marketing to attract more online visitors. Backlinks can help to boost your business performance as you wait for organic rankings to produce the desired results.
You Have Compelling Content That Adds Value to Your Audience
If you have a sizable number of daily visitors, you should make your website more attractive by creating quality and authoritative content. Cornerstone content should not only offer rich resources to your audience but also define you and highlight your core strengths. In essence, you should ensure that the subject you create content on is in demand. There are two strategies that you can use to find relevant content topics and promote your content to get quality backlinks. They include the skyscraper technique, and internal linking, which are both effective strategies that can help you reduce your bounce rate and encourage visitors to spend more time on your web pages.
You Do Not Have a Budget for High-Quality Content
It takes time to create high-quality content, and it is often costly to outsource content marketing. There are some techniques, however, that you can use if your team does not have the necessary skills to create persuasive content that will help you earn quality backlinks. These techniques include broken link building, getting interviewed by popular blogs, and reverse engineering your competitors.
Should I Get a Bunch, or a Few Really Good Links?
What Are the Pros and Cons of High-Quality Backlinks?
There are several traits that define high-quality backlinks. Below is part of the information you need to know about the advantages and disadvantages of these links.
Although quality backlinks are valuable for your SEO, it takes a work and effort to get them. Unless you are a well-established business that enjoys impressive rankings, you will have to invest time and effort to build these links.
What Are the Pros and Cons to High-Quantity Backlinks?
The quantity of backlinks method means getting the links from medium and low domain authority sites, which means that there will not be so much focus on the quality of the links.
Quantity links also have some major downsides. When you focus on quantity over quality, you run the risk of generating backlinks from spammy websites, a factor that will adversely affect your SEO. Google pays specific attention to this behavior in the interest of preventing negative user experiences for the general public. Generating lots of links based on quantity may also render all the links less valuable, meaning that they will not contribute much to your SEO.
Start Building Links to Your Site Today
Both quality and quantity link building strategies are used in the world of online advertising. If you are to be successful with your SEO campaign, you need to develop a solid and effective strategy. You should also consider working with marketing professionals who have the required expertise and experience. BizIQ’s digital agency provides small businesses with great marketing solutions to help them promote their brand and products. Contact us today to request our services.