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Jul 11, 2019 BizIQ - Beginner's SEO Quiz

Think you have what it takes to successfully run a search engine optimization campaign? There’s only one way to find out… let’s take the test!

Your Score:  

Your Ranking:  


Cheatsheet

Already know SEO… Don’t want to take the test? You can see the questions, options, and answers (bolded) listed below, just in case you’re wondering whether or not you do know the answers.

What does EAT stand for?

See Answer

Expertise, Authoritativeness & Trustworthiness
Expertise, Architecture & Testing
Earned Rate, Advertising & Target Market
Exposure, Advertorial & Tagline

Why do SEOs place heavy emphasis on EAT?

See Answer

Google is more likely to recommend a website that demonstrates one or more aspects of EAT
It’s hard to get anything done on an empty stomach
Google gives websites that demonstrate EAT more backlinks
It lets bloggers outrank larger organizations

What does YMYL stand for?

See Answer

Your Money or Your Life
Your Materiality or Your Loyalty
Yielding Margins or Yearning Loss
Yodler Marketing or Yipped List

Why do SEOs place heavy emphasis on YMYL?

See Answer

Content that makes recommendations that affect someone’s future well being is heavily scrutinized by Google
Google ranks websites higher if they accurately demonstrate materiality and loyalty to readers
Either SEO campaigns yield margins or you’ll yearn the losses
Either use word-of-mouth online marketing or a short list of influencers to promote a product/service

Where does Google notify website owners of a manual action?

See Answer

Search Console
Analytics
Think with Google
Search Engine Results

Which of the following are examples of vertical search?

See Answer

Google Images
Google News
Bing Videos
Bing Search

Creating a buyer persona will help with which of the following?

See Answer

Keyword Research
Creating Paid Ad Campaigns
Determining Where to Promote Content
Ranking Higher in Search Results

Which of the following are examples of a long-tail search query?

See Answer

Doggie Daycare with Air Conditioning
Pet Hotel for Large Dogs
Doggie Daycare
Dog Pet Hotel

Why do SEO’s place heavy emphasis on long-tail keywords?

See Answer

Longtail keywords are less competitive making them easier to rank for
Longtail keywords generate better targeted traffic
Longtail keywords have higher conversion rates
Longtail keywords make content more enjoyable to read

How many reference/outbound links should each blog post have?

See Answer

Include as many backlinks as it makes sense to in effort to improve user experience
At least 1-2
At least 3-5
At least 6-10

Which of the following choices would an SEO prefer to have?

See Answer

5 highly relevant backlinks from 5 domains
12 somewhat relevant backlinks from 3 domains
1 irrelevant backlink from 1 high pagerank domain
300 relevant backlinks from 1 high pagerank domain

Where would an analyst navigate to on Google Analytics to find an overview of onpage metrics?

See Answer

Audience > Overview
Acquisition > Overview
Behavior > Overview
Conversions > Goals

Where would an analyst navigate to on Google Analytics to find a website’s most viewed pages?

See Answer

Behavior > Site Content > All Pages
Audience > Overview
Acquisition > All Traffic > Channels
Conversions > Multi-Channel Funnels

Where would an analyst navigate to on Google Analytics to setup a destination page goal?

See Answer

Admin > Goals > New Goal
Admin > Filters > Goals > New Goal
Admin > Tracking Info > Goals > New Goal
Admin > Channel Settings > New Goal

Which of the following tools would provide an SEO with a technical website audit?

See Answer

Screaming Frog
Ahrefs
SEMrush
Google Keyword Planner

Which of the following is a correct backlink example?

See Answer

<a href="https://www.example.com/page-1/" target="_blank">website link</a>
<a href="example.com/page-1" class="button">website link</a>
<a href="www.example.com-page-1" rel="nofollow">Website Link</a>
<a href="/page-1" id="linkcolor" title="Page 1 of a Website">website link</a>

Which of the following is the correct way to stop website crawlers from going to a linked webpage?

See Answer

rel=”nofollow”
target=”_blank”
id=”stop”
class=”stay”

What does LSI stand for?

See Answer

Latent Semantic Indexing
Lifestyle Strategic Investment
Loyalty Selling Integration
Loss-Selling Imagery

Why do SEOs place heavy emphasis on LSI?

See Answer

It improves a search engine’s overall contextual understanding of a webpage and increases the number of keywords associated with the page
It places a strong emphasis on strategic lifestyle marketing, which increases target search queries
It promotes search engine loyalty by selling products directly through integrated shopping APIs
It allows an SEO strategist to utilize imagery loss leaders in order to boost overall conversions

Calls-to-action verbiage should be aligned with incoming keywords

See Answer

True
False

Offers should include a sense of urgency

See Answer

True
False

Personalization doesn’t improve user experience

See Answer

False
True

Which of the following techniques is the correct way to improve webpage load time?

See Answer

Enabling file compression, minifying CSS, JavaScript, and HTML, and optimizing images
Removing as much text and imagery as possible
Enabling database compression, replacing contextual links with CSS buttons, making all image files PNGs
Upgrading to new hosting plan and rebuilding website with first contentful paint in mind

Being included in a link roundup is a good link building tactic

See Answer

True
False

Guest posting is too expensive to be an effective link building tactic

See Answer

False
True

Conducting unlinked brand mentions is a good link building tactic

See Answer

True
False

Submitting the same blog post to numerous article directories is a good link building tactic

See Answer

False
True

Reaching out to bloggers and asking them to replace a broken link with a client’s webpage URL is a good link building tactic

See Answer

True
False

Submitting the same blog post to numerous article directories is a good link building tactic

See Answer

False
True

What does HARO stand for?

See Answer

Help a Reporter Out
Hierarch Accountability Reporting Objectives
Holdover Audience Rate Observation
House Agency Rate Optimizations

Get Results. It All Starts With a Conversation.

Fill out this form to request a free marketing evaluation and quote on digital marketing services from BizIQ.

  • No Term Contracts:
    Our work is always performance based. There are no term contracts.
  • Guaranteed Results:
    If we can't get your business in front of more local customers in 60 days, we work for free until we do.
  • We Work With You Exclusively:
    We work with only one business of each type per geographic area. We'll never market your competitors.
BBBInc 5000Google Partner
Get Results. It All Starts With a Conversation.

Fill out this form to request a free marketing evaluation and quote on digital marketing services from BizIQ.

  • No Term Contracts:
    Our work is always performance based. There are no term contracts.
  • Guaranteed Results:
    If we can't get your business in front of more local customers in 60 days, we work for free until we do.
  • We Work With You Exclusively:
    We work with only one business of each type per geographic area. We'll never market your competitors.
BBBInc 5000Google Partner
Get Results. It All Starts With a Conversation.

Fill out this form to request a free marketing evaluation and quote on digital marketing services from BizIQ.

  • No Term Contracts:
    Our work is always performance based. There are no term contracts.
  • Guaranteed Results:
    If we can't get your business in front of more local customers in 60 days, we work for free until we do.
  • We Work With You Exclusively:
    We work with only one business of each type per geographic area. We'll never market your competitors.
BBBInc 5000Google Partner
Get Results. It All Starts With a Conversation.

Fill out this form to request a free marketing evaluation and quote on digital marketing services from BizIQ.

  • No Term Contracts:
    Our work is always performance based. There are no term contracts.
  • Guaranteed Results:
    If we can't get your business in front of more local customers in 60 days, we work for free until we do.
  • We Work With You Exclusively:
    We work with only one business of each type per geographic area. We'll never market your competitors.
BBBInc 5000Google Partner
Get Results

Fill out this form to request a free marketing evaluation and quote on digital marketing services from BizIQ.

  • No Term Contracts:
    Our work is always performance based. There are no term contracts.
  • Guaranteed Results:
    If we can't get your business in front of more local customers in 60 days, we work for free until we do.
  • We Work With You Exclusively:
    We work with only one business of each type per geographic area. We'll never market your competitors.
BBBInc 5000Google Partner