Think you have what it takes to successfully run a search engine optimization campaign? There’s only one way to find out… let’s take the test!
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Cheatsheet
Already know SEO… Don’t want to take the test? You can see the questions, options, and answers (bolded) listed below, just in case you’re wondering whether or not you do know the answers.
What does EAT stand for?
See Answer
Expertise, Authoritativeness & Trustworthiness
Expertise, Architecture & Testing
Earned Rate, Advertising & Target Market
Exposure, Advertorial & Tagline
Why do SEOs place heavy emphasis on EAT?
See Answer
Google is more likely to recommend a website that demonstrates one or more aspects of EAT
It’s hard to get anything done on an empty stomach
Google gives websites that demonstrate EAT more backlinks
It lets bloggers outrank larger organizations
What does YMYL stand for?
See Answer
Your Money or Your Life
Your Materiality or Your Loyalty
Yielding Margins or Yearning Loss
Yodler Marketing or Yipped List
Why do SEOs place heavy emphasis on YMYL?
See Answer
Content that makes recommendations that affect someone’s future well being is heavily scrutinized by Google
Google ranks websites higher if they accurately demonstrate materiality and loyalty to readers
Either SEO campaigns yield margins or you’ll yearn the losses
Either use word-of-mouth online marketing or a short list of influencers to promote a product/service
Where does Google notify website owners of a manual action?
See Answer
Search Console
Analytics
Think with Google
Search Engine Results
Which of the following are examples of vertical search?
See Answer
Google Images
Google News
Bing Videos
Bing Search
Creating a buyer persona will help with which of the following?
See Answer
Keyword Research
Creating Paid Ad Campaigns
Determining Where to Promote Content
Ranking Higher in Search Results
Which of the following are examples of a long-tail search query?
See Answer
Doggie Daycare with Air Conditioning
Pet Hotel for Large Dogs
Doggie Daycare
Dog Pet Hotel
Why do SEO’s place heavy emphasis on long-tail keywords?
See Answer
Longtail keywords are less competitive making them easier to rank for
Longtail keywords generate better targeted traffic
Longtail keywords have higher conversion rates
Longtail keywords make content more enjoyable to read
How many reference/outbound links should each blog post have?
See Answer
Include as many backlinks as it makes sense to in effort to improve user experience
At least 1-2
At least 3-5
At least 6-10
Which of the following choices would an SEO prefer to have?
See Answer
5 highly relevant backlinks from 5 domains
12 somewhat relevant backlinks from 3 domains
1 irrelevant backlink from 1 high pagerank domain
300 relevant backlinks from 1 high pagerank domain
Where would an analyst navigate to on Google Analytics to find an overview of onpage metrics?
See Answer
Audience > Overview
Acquisition > Overview
Behavior > Overview
Conversions > Goals
Where would an analyst navigate to on Google Analytics to find a website’s most viewed pages?
See Answer
Behavior > Site Content > All Pages
Audience > Overview
Acquisition > All Traffic > Channels
Conversions > Multi-Channel Funnels
Where would an analyst navigate to on Google Analytics to setup a destination page goal?
See Answer
Admin > Goals > New Goal
Admin > Filters > Goals > New Goal
Admin > Tracking Info > Goals > New Goal
Admin > Channel Settings > New Goal
Which of the following tools would provide an SEO with a technical website audit?
See Answer
Screaming Frog
Ahrefs
SEMrush
Google Keyword Planner
Which of the following is a correct backlink example?
See AnswerWhich of the following is the correct way to stop website crawlers from going to a linked webpage?
See Answer
rel=”nofollow”
target=”_blank”
id=”stop”
class=”stay”
What does LSI stand for?
See Answer
Latent Semantic Indexing
Lifestyle Strategic Investment
Loyalty Selling Integration
Loss-Selling Imagery
Why do SEOs place heavy emphasis on LSI?
See Answer
It improves a search engine’s overall contextual understanding of a webpage and increases the number of keywords associated with the page
It places a strong emphasis on strategic lifestyle marketing, which increases target search queries
It promotes search engine loyalty by selling products directly through integrated shopping APIs
It allows an SEO strategist to utilize imagery loss leaders in order to boost overall conversions
Calls-to-action verbiage should be aligned with incoming keywords
See Answer
True
False
Offers should include a sense of urgency
See Answer
True
False
Personalization doesn’t improve user experience
See Answer
False
True
Which of the following techniques is the correct way to improve webpage load time?
See Answer
Enabling file compression, minifying CSS, JavaScript, and HTML, and optimizing images
Removing as much text and imagery as possible
Enabling database compression, replacing contextual links with CSS buttons, making all image files PNGs
Upgrading to new hosting plan and rebuilding website with first contentful paint in mind
Being included in a link roundup is a good link building tactic
See Answer
True
False
Guest posting is too expensive to be an effective link building tactic
See Answer
False
True
Conducting unlinked brand mentions is a good link building tactic
See Answer
True
False
Submitting the same blog post to numerous article directories is a good link building tactic
See Answer
False
True
Reaching out to bloggers and asking them to replace a broken link with a client’s webpage URL is a good link building tactic
See Answer
True
False
Submitting the same blog post to numerous article directories is a good link building tactic
See Answer
False
True
What does HARO stand for?
See Answer
Help a Reporter Out
Hierarch Accountability Reporting Objectives
Holdover Audience Rate Observation
House Agency Rate Optimizations
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