Digital Marketing for Electricians
For years, electricians relied on referral business to widen their client base and improve their bottom line. The tides have, however, changed with a majority of prospective clients relying on the internet to hire ideal electricians.
An article published on Forbes confirms this assessment, indicating that 86% of potential clients trust online reviews as much as referrals. These numbers are a true indication of how invaluable online marketing can be for businesses.
6 Reasons To Market Your Electrician Business Online
Regardless of the size of your company, having an online presence will help you remain competitive and claim your place in a saturated market. Below are a few reasons you may want to market your electrician company online.
#1 Online Marketing Offers Convenience
Part of promoting your electrical services involves making it easy for customers to find you and request your services. While doing this, you must also ensure that the promotional method you use is convenient for you. With online advertising, your ecommerce store will be open around the clock, allowing you to market your services 24 hours a day, seven days a week.
You will also not have to worry about overtime payments for your employees. Customers will enjoy the convenience that comes with being able to browse your online site and place orders at any time of the day.
#2 Global Reach
Marketing on the internet gives you the chance to overcome barriers of distance. As an electrician business owner, you can use the internet to widen your target market, meaning that you will no longer be limited to your local area. Even without setting up local stores or opening a network of distributors, more customers around the world will be able to buy your products. However, to penetrate different local markets, you will need to use localization services so that your services meet the unique needs of the local markets effectively.
#3 Low Cost of Marketing
Every company strives to lower its costs of operation to maximize profits. Unlike traditional methods of promotion, such as using a physical store, online marketing does not involve recurring costs associated with renting or maintaining a property.
You will also not have to buy stock for display on shelves or windows since the stock you order will be in line with demand. In this way, you will keep your inventory costs low and reduce the amount of money you spend on your promotional campaign.
#4 Ease of Personalization
Customers tend to feel valued and appreciated when they receive personalized offers from the brands they like. Through online marketing and tracking the web pages that your customers visit, you can identify their preferences and buying habits.
This information will enable you to build a profile and make targeted offers that reflect their interests. The data will also come in handy when planning cross-selling to achieve an increased value of sales per customer. In the end, more customers will keep coming back to buy from your business.
#5 Builds Relationships With Customers
The internet is an important platform that allows businesses to engage with their clients, effectively building strong sales relationships and improving customer retention levels. When a client requests your electrical services, you can send them an email to confirm the transaction or thank them, which is a great way to begin a relationship.
Your business can also send customers emails informing them of special discounts and personalized offers that they could benefit from. Encouraging clients to submit online reviews is another great way to start meaningful engagements with customers.
#6 The Power of Social Media
One of the critical components of online promotion is social media. Social media networks allow businesses to influence the purchase decisions of their clients through the content they share, the comments they receive as well as the reviews that previous customers submit.
Having a strong social media presence can help your electrical service company to earn the trust of customers and increase your customer base.
What are My Options for Online Marketing?
Online promotion encompasses a wide range of promotional tactics and strategies. A number of options exist for companies that want to use this form to reach out to their target audience. Familiarizing yourself with these options will make it easy for you to choose the right one for your needs
Website Design and Development
It will be difficult to run an online promotional campaign without a website as you will want to direct people who use search engines, social media outlets, and those who click on your ads to the site. As such, your website should have a professional look that gives the right first impression to customers.
It should also contain quality and relevant information that customers will find informative and engaging. The website should offer simple navigation so that users keep coming back. An excellent user interface will go a long way in contributing to improved sales performance.
Search Engine Optimization
For your website to play its role effectively, you must ensure that it is searchable and visible. Customers will find you more easily if your website ranks highly in search engine results. SEO plays a critical part in helping you to achieve this as well as driving traffic to your website. Optimizing your site offers a great user experience and builds trust. It is also likely to translate to increased engagement with customers and a higher conversion rate.
For great results, you need to be proactive and keep SEO best practices. Fortunately, SEO is relatively cheap and quantifiable, making it easy to establish its impact on marketable results. Through Local and Organic SEO, you will improve the architecture and content on your website, effectively improving its rankings in search engines. With the right strategy, SEO can lead to increased website traffic, more engagement, and higher conversion rates.
PPC can help your electrical business to publicize your services and products to the right target market. Choosing relevant keywords for your campaign will ensure your ads are visible and entice customers to click on them.
Similarly, making sure that the keywords, ad copy, and landing pages are working in concert will help to guide users through the entire process. When using PPC advertising, you should track conversions regularly to establish what is working and what is not. Tracking will allow you to make improvements wherever necessary and achieve your desired results. Ask about advertising on Facebook, Bing, and Google!
If you have not started using social media yet, there are many reasons why you should consider using the platforms. These social networks can help you to deliver excellent customer service and build brand awareness. By using the right strategy, you can also manage your online reputation to increase trust in your brand.
Apart from giving you a channel to promote your content, social media makes it possible to engage with customers and obtain real customer insights. The social sites help to increase the amount of traffic that your website receives, ultimately improving sales and contributing to your bottom line.
In today’s world, brand image and identity play a critical role in helping to attract and retain customers. As such, brand management is an essential part of promoting your electrical business online.
What your customers say about your company will have a huge impact on your online reputation. Since it can affect how others perceive your brand and company, you should always keep an eye on conversations that touch on your company. Protecting your brand and reputation will involve setting up reputation alerts as well as monitoring and responding to both positive and negative reviews.
Today, businesses that rank highly in local search results are at a more advantaged position than those that do not. Such companies come across as valid, with customers requesting their services easily. When it comes to citation management, you must ensure that your business information is consistent across various online platforms. This means updating the details when you move to a new location or change your phone number.
Types of Electrician Businesses We Help
Just like other types of businesses, electrical service businesses need to promote their products and services. With digital marketing claiming its place as an important part of the future of marketing, companies that do not have an online presence are likely to fall behind the competition. Below are the different types of electrical businesses we help.
Hiring an electrician is a serious decision for homeowners, considering that some mistakes during the job can pose great safety risks. Most customers will not take chances when they want to install electrical systems or have an issue addressed in their homes. Essentially, this is part of the reason why homeowners will want to work with a company that appears to be reliable and trustworthy.
Electrician companies have to be mindful of this and work on ways to increase trust and credibility. We help such companies to use the different options to win over clients and get new company.
Beyond your activities online to promote your services and products, you also have to deliver quality services. In a world where customers can leave a review online for the world to see, you want to create the image of a company that focuses on quality.
If you offer electrician services to commercial building owners, you have to work on building brand awareness. Brand awareness means having a brand presence online and offline to reach as many customers as possible. Most commercial property owners will have confidence in brands that appear to be established in the industry in which they operate.
You may also want to consider providing your service beyond your local area. With internet promotion, electrical services companies can achieve this provided they use the right strategy and techniques.
We lend our expertise and experience to such companies by helping them to identify the option that will allow them to reach their target market. Once we do this, we will work together to create an effective strategy for spreading the brand message. This involves differentiating your brand from your competition so that you can solve customers’ problems in a unique way.
We also work with electrical services businesses that are focused on industrial facilities. Considering the size and complicated nature of the electrical systems in such facilities, these businesses have to prove that they are up to the task. Marketing plays a crucial role in demonstrating the ability of such companies to deliver work that meets the expectations of customers.
We help companies take advantage of opportunities through, among other ways, making targeted offers for their customers. We also suggest ways to engage with clients regularly to build long-lasting relationships. We emphasize on the need to send follow-up emails to thank clients who have trusted your company with their project.
Through these efforts, such companies earn a good reputation, build a community of loyal customers, ensure customer satisfaction, and grow their market share.
How Do I Get Started?
Getting started with digital promotion can be intimidating, especially if you are new to this format. However, you can start with a small budget as you familiarize yourself with the basics of digital promotion.
Once you do this successfully, you will be more confident when launching and executing your campaign.
Get a Complimentary Website and Digital Strategy Analysis
Your website is the backbone of your internet marketing campaign. As such, you need to understand the role that the online site plays and the features you need to run a successful campaign. The first step would be to get a complimentary website at a favorable price and try out different techniques.
Have a digital strategy analysis to establish what is working and identify areas that need improvement. A good digital strategy will put you in a great position to fine-tune your strategy so that it helps you to achieve your objectives.
Review Findings & Opportunities
Take time to review findings and opportunities during these early days. These findings will give you a chance to clearly understand the techniques you need to use to reach out to your target market. The findings and opportunities may also include the needs of the market that need to be fulfilled. With this information, you can create a strategy for meeting these needs and differentiating your brand from those of your competitors.
Sit Back and Relax Knowing the Pros are at Work
If you are to achieve the results you desire, online marketing should be done right. As much as you may have ideas on what needs to be done, it is still important to work with professionals. In today’s saturated and competitive markets, the best promotional tactics and techniques can place you ahead of the competition.
In a nutshell, you will need to look for a team of professionals who will promote your brand as you focus on growing your electrician business.