Digital Marketing for Landscaping Companies
Consumers are using their cell phones more frequently today to access social media. They are also researching products and pricing online before deciding to buy, this is no different regarding landscaping companies.
6 Reasons You Should Market Your Landscaping Business Online?
Marketing your company online is necessary not only to keep up with the competition but also to give you that critical edge. It will help you build relationships with your customers and potential customers by communicating regularly via low-cost methods.
Here are six benefits to marketing online:
#1 Expanded Business Reach
Thanks to the global reach of the internet, you can now advertise your products far beyond your local area. This benefit also means you don’t need to open local outlets, which widens your target market.
#2 Your Business is Always Open
Unlimited hours offer several advantages in convenience and cost-effectiveness.
- Your customers can browse your website and get their questions about your services or products answered.
- They can look at your online store and place orders whenever it is convenient for them.
- You don’t have to open your store physically to make a sale.
- You save money by not having to pay overtime to staff.
#3 Opportunity to Build Relationships with Customers
Building relationships is critical if you want to retain your current customers and build a bridge to future ones. Here are a few ways to do this:
- Send a follow-up email post-purchase confirming the transaction and thanking them.
- Email your customers regularly with special offers.
- Ask customers to submit product reviews on your website.
#4 Reduced Advertising Costs
- It eliminates property rental and maintenance.
- It lowers inventory costs because you order stock according to demand.
- It eliminates window display costs.
#5 Increased Social Media Networking
It pays to utilize social media networking tools in your digital marketing campaigns. There is a link between social networking and online revenue growth. Take advantage of this media influence by including social media networking tools in your digital promotion campaigns.
#6 Ability to Personalize Offers
You can track the web pages and products your customers visit and use that data to build a profile of their preferences and purchase history. With the information you collect, you will be able to personalize offers to those clients and increase sales.
What are My Options for Online Marketing?
Whether your small or medium-sized company has one location or several, these online promotion methods will offer you ways to remain relevant and grow your revenues.
Website Design & Development
If you want to succeed in today’s marketplace, you need a professional website. Your website forms the foundation of your company that supports all other aspects of your digital promotion efforts.
Your website should give consumers a clear picture of what your brand is, as well as the types of services or products that you offer. It should be clear, easy to navigate, and consistent.
Keep in mind that every piece of content, communication, and advertisement that you put online will drive consumers back to your website, so all of it needs to be consistent with your brand. We can help bring it all together for you.
Search Engine Optimization
Search Engine Optimization (SEO) is not a new tactic, but it remains a critical component in the buyer funnel.
Organic search is most often the primary source of website traffic. It will ultimately move users towards completing a purchase.
SEO Builds Trust
The end goal of SEO is to establish a strong connection to a website that offers a great user experience and is easily discoverable in searches. That is accomplished by gaining trust and building the credibility of your brand.
Developing trust and establishing your authority takes time. It is worth the effort, however, as having both will do more for your brand than possibly all other digital optimizations.
Local SEO Leads to Increased Conversions
Mobile traffic continues to rise and dominate, making local searches key to the success of small- and medium-sized businesses.
- Local SEO optimizes your digital properties for a specific vicinity. This makes it easier for people to find you and puts them one step closer to a transaction.
- Local optimizations focus on specific cities, towns, states, and regions, which establishes your brand’s messaging on a local level.
- SEO experts optimize your website’s content, including backlinks and local citations. They will also optimize local listings relevant to your brand’s location and company sector.
- Search engine optimization experts will optimize your brand’s Google My Business listing, your media profiles, and Knowledge Graph panel to promote engagement on the local level.
- User reviews are critical to have, as people look at them and trust what others have written. You want reviews on Google and Yelp as well as industry-specific sites.
SEO Practices Are Constantly Evolving
Google changes their algorithms at the rate of thousands every year, so constant monitoring is required just to stay current. Professional search engine optimization help is essential to assist with monitoring and adjusting strategies, so you get ahead of the competition.
SEO Saves You Money
When you consider the payoff in terms of the benefit to your brand as well as your bottom line, investing in search engine optimization is well worth it and will save you money in the long run.
SEO is Measurable
You can use tracking and analytics to understand how certain actions affect performance and growth. Know your digital performance, past, present, and where you are going.
Keyword strategy is still a driving force, so you need to know what your target audience wants and what they search for.
Be Consistent in Presentation
Your keywords, landing page, and ad copy must all work together cohesively to form a single focus for best results.
Use Google Display Network (GDN)
GDN is a must if you want to build your brand at a lower cost than search clicks.
To limit your target area, layer your GDN targeting options. You can still build your brand by targeting only your immediate geographic area.
Track Your Conversions
Tracking your conversions is necessary if you want to know if your search methods are working. You’ll want to know your cost per conversion break-even point as well as your pre- and post-click strategy.
Use Ad Extensions
AdWords currently has nine ad extensions from which to choose. Select the ones that are relevant to your business, including promotion and price extensions.
Create Display Ads in All Sizes
This is a time-consuming process but if you skip this step, you may miss major promotional opportunities. It’s another reason to let a professional help you with your digital promotion so that you are free to spend your time working on the business itself.
Using social media is a must if you want to connect with and grow your audience. To do this successfully, you must know your unique USP and understand your target audience.
Social media will also increase the amount of traffic to your website. Being talked about and engaged in this network will improve that all-important search engine optimization ranking.
Social media will help you:
Build Brand Identity and Awareness
Connecting with your audience on an emotional level gives your company a human and personal touch that will help you stand out from your competition.
Drive Traffic to Your Website
Being active on networking platforms will increase the amount of traffic to your website. It plays an essential part in your sales funnel.
Social media is an SEO ranking signal; when you have relevant content and are engaged, Google views your website as more authoritative.
Deliver Better Customer Service
Respond to feedback. Engaging with your customers before and after a sale shows that you care, which will bring greater trust to your company or brand.
Manage Your Reputation
Part of your marketing strategy must include managing your online reputation.
The instant feedback you get on networking platforms allows you to deal with any negative feedback or comments immediately, diffusing the situation, and resolving the issue. You can even turn around negative comments if you deal with them publicly and respectfully.
Promote Your Content
Content marketing is vital for many reasons, including:
- Search engine optimization
- attracting new customers
- establishing yourself as an expert.
Establishing your networking platform presence lets potential customers know they can trust you. Trust is vital in building a customer base, especially when you consider the amount of competition out there.
Obtain Customer Insights
Your customer’s feedback and ideas are essential to help identify common pain points and thus shape the development of your offerings and promotional campaigns
Stay in Your Customers’ Minds
Staying in your customers’ thoughts will help foster loyalty, influence purchasing decisions, and encourage repeat purchases.
Warren Buffett said, “It takes 20 years to build a reputation and five minutes to ruin it.” So true!
You want customers to leave reviews for your business online, but what do you do about the occasional negative review that may or may not be justified? 92% of consumers read online reviews before deciding to purchase, so you need to be constantly aware of what is said about your business and deal with it promptly and professionally.
Our reputation management services help build a positive brand identity for your small company, providing you with the tools you need to remain vigilant. We make it easy for customers to leave positive reviews. And when that negative review shows up? Our world-class team of marketing professionals will guide you in responding to it, helping you turn it into something positive.
Citations are simply mentions of a company that occur anywhere on the internet. They contain vital information about your company, its location, and contact information. Today there can be thousands of citations, and if any of it is outdated, you can be in trouble. Every piece of information about your company needs to remain current, so your potential customers can quickly and easily find you.
So, what can you do?
Let us take care of it for you with our proven citation management strategies.
Types of Landscaping Business We Help
We work with the following types of landscaping business:
Residential landscaping will always be in demand in part because homeowners know that a well-maintained lawn will increase the value of their property and make it easier to sell. Your residential landscaping company may be small and have only one location, but you are still facing fierce local competition. You need to be quickly found when homeowners in your area are looking for the services and products you provide. We can help you get noticed first.
Commercial landscaping businesses may have multiple locations, either within the state or across a greater area. Every person who searches online for the services you provide needs to be directed to the site nearest to them. We can help optimize search results and direct potential customers to the appropriate branch within your company.
Maybe your landscaping business focuses on municipal, government, or historic properties. To effectively market this specialization requires an understanding of how their needs differ from those of commercial landscaping customers, and then reflect that in a targeted promotion strategy. We excel at that!
How Do I Get Started?
Here are your next steps:
Get a Complimentary Website and Digital Strategy Analysis
Contact us today for a complimentary analysis of your website and your current digital strategy.
Review Findings and Opportunities
We’ll then review the findings and go over them with you. We’ll also present opportunities for you to work with us to help build your brand and attract new customers by increasing your visibility online to drive new business your way.
Sit Back and Relax, Knowing the Pros are at Work
Working with us is easy, and we are only a phone call away any time you have a question.
We’ve helped over 20,000 businesses get found online and grow through our affordable local marketing packages. We can help you, too! Contact us today for your complimentary website and digital strategy analysis.
Sit back, relax, and watch your company grow with BizIQ.