Local Internet Marketing Blog | BizIQ https://biziq.com Wed, 17 Apr 2019 17:58:35 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.10 How To Use Video To Market Your Small Business Online [Part 1] https://biziq.com/blog/video-marketing/how-to-use-video-to-market-your-small-business-online-part-1/ https://biziq.com/blog/video-marketing/how-to-use-video-to-market-your-small-business-online-part-1/#respond Tue, 09 Apr 2019 20:49:00 +0000 https://biziq.com/?p=5128 View Article]]> My name is Alex Taylor, and I am the Digital Media Specialist here at BizIQ. Today, I will be discussing the important topic of the use of video in your marketing for your business!

What was that? “Not important, you say?” Oh, I beg to differ!

In fact, there have been many, and yes, I do mean MANY studies on the impact of video on small business marketing.

It has been estimated that in 2019 internet video traffic will take up 80% of all consumer internet traffic.

Not to mention that nearly 97% of marketers state that videos help increase understanding of a business’s product and services!

And nearly 75 million people in the U.S. today watch online videos. Every. Single. Day.

Now, I can understand the pressure of trying to construct a marketing video to advertise your business. Heck, some of you probably don’t even know where to begin.

Well, I am here to help offer some — guidelines, just to help you get started down the path of creating your own video content.

Now, don’t worry. I will not be getting into all the technical aspects of lighting and camera work; that is for a different video. I will instead provide you with some ideas to keep in mind to help set you in the right direction.

Now, the guidelines for making a successful marketing video can be broken down into six starting principles.

Number 1: Start with a strategy/plan.

Number 2: Build the video based off of what you know and what’s familiar to you.

Number 3: Start with a hook.

Number 4: Make your video more of a story, and less of a sales pitch.

Number 5: Research what your competitors are doing.

Number 6: Make sure that your video is SEO friendly.

Let me expand on each one of these points. These will not only help you generate

excellent leads but will help you create relevant content that you will be proud of. Just give me two minutes to dive on in.

Sound good? Perfect!

Let’s get started with good old numero uno: Start with a Video Strategy/Plan.

If you do not have a plan of execution than you plan to fail as a result. This plan includes a narrative structure and even an edit in mind.

To you, the business owner, what does the final video even look    like?

➤ How long should it be? A minute? Two minutes?

➤ And what should the video even address?

Well, recently the folks over at OptinMonster boiled down marketing video structure down to three main questions to keep in mind:

1. Who are you?

2. Who cares?

3.  What benefit can you provide to a potential customer?

Each provides a perspective and should be addressed in the video and should show who you are as a company, who is your targeted demographic, and how can you give a solution to a potential problem. These questions will help make sure that your video stays on target.

Which is a perfect segue into Number 2! Honesty!

There is one key factor that revolves around this specific point, and it is imperative when it comes to bringing in more leads, and that factor is honesty. When it comes to making a marketing video, you should just be you. Do NOT be something that you are not. Build the video based off of what you know and who you are as a business.

What values does your business uphold?

➤ And what passions drive your business to do what it does?

➤ Be direct and straight with your audience.

The last thing anyone wants is to be lied to.

Next week we’ll go over Four More Ways To Use Video In Your Small Business

Sadly, that is all the time that we have, come back next week for points three through 6!

I am Alex Taylor with BizIQ, signing off! Make sure to subscribe to the BizIQ blog for more marketing tips and strategies delivered right to your inbox! Oh and do me a favor, tell me how you plan to use video in your business in the comments below.

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Should I use Google Ads or Facebook Ads to Market My Business? https://biziq.com/blog/social-media/should-i-use-google-ads-or-facebook-ads-to-market-my-business/ https://biziq.com/blog/social-media/should-i-use-google-ads-or-facebook-ads-to-market-my-business/#respond Tue, 09 Apr 2019 16:37:00 +0000 https://biziq.com/?p=5121 View Article]]> When it comes to online advertising for small business, there’s a lot of information, and unfortunately, misinformation too.

One blog tells you to focus on social media; another tells you to spend your money on search ads. As a result, you might wonder if you should use Google or Facebook to advertise your small business online.

When it comes to growing a business, most of us want all the help we can get. These days this means not limiting yourself and using every tool you have in your arsenal. The more tools you can use to attract customers, the better. That’s why we should think of both Google Ads and Facebook as highly effective advertising tools. They both are powerful vehicles that have a place in your digital advertising arsenal.

Let’s take a look at both Google Ads and Facebook Ads as well as how the two platforms work both alone and together.

A Crash Course on 3 Google Advertising Campaign Types

In 2018, Google rebranded it’s advertising platforms and tools, including Google Adwords, under one name, Googler Ads.

Google Ads is actually a group of things that includes Search Ads, Display Ads, and Remarketing Ads, as well as a host of other advertising related tools.

Because advertising on Google is such a vast topic, we won’t go in depth into every aspect for this post. Instead, below you’ll learn a little about three of the most common PPC campaign types.

1. Search Advertising

Search ads are advertisements that appear at the top or bottom of the results page. These ads can also appear on other websites from Google search partners. Search ads when used to advertise for local businesses or businesses in a specific geographic area. As a small local business, you may be most familiar with this type of PPC advertising.

2. Display Advertising

Display ads debut on websites within the Google Display Network, which is a network of millions of websites, blogs and apps that the audience you are seeking uses. These ads differ from search ads because they are responsive and often have images and videos. They aren’t generated from a search. Instead, they appear on sites related to a person’s search history.

3. Remarketing Advertising

Remarketing ads zero in on people who have visited your site but didn’t buy your products or services. This type of digital advertising helps to draw potential customers back to your company because they have already shown interest. Think of these people as warm leads versus cold leads. These ads can also show a specific product or service that your site visitor looked at but didn’t purchase.

What are the Differences Between Google Ads and Facebook Ads

You may have heard Google advertising referred to as pay per click advertising or PPC. In reality, there are more ways to count interactions with your ads, but clicks and the term PPC are what most people know.

Google advertising rests heavily on targeting keywords. Businesses bid on specific keywords and pay a fee every time a Google user clicks on the advertiser’s ad.

Basically, businesses purchase the opportunity to find a potential customer by paying a fee every time a Google user clicks on one of their ads.

Conversely, Facebook ads are paid advertising geared toward social media. Facebook ads help businesses by attracting customers through their relevant interests and online behavior.

These ads are still a type of PPC ad, but you will usually hear people call them social media advertising or Facebook advertising.

Facebook has more active monthly users than any other social media platform in the world. These ads bring new customers to your business whereas Google Ads helps companies find new customers. It’s the fundamental difference between Facebook ads and Google Ads.

The Benefits of Using Google Ads

Google has a profound reach when it comes to all the people who use it daily.

In fact, 3.5 billion searches are conducted on Google every day. This reach provides businesses with a tremendous opportunity to build brand awareness and acquire more customers.

With forty thousand searches being performed every second, there are plenty of opportunities to find more customers and dramatically increase brand exposure. The enormous volume of searches is perhaps why Google Ads is the most popular PPC platform in the world.

Google Ads creates a level playing field by rewarding advertisers who create the most relevant ads. Plus, advertisers can utilize a wide variety of different ad formats. Google combines relevance with user experience to create a quality score.

The Benefits of Facebook Ads

Facebook ads may not have the history that Google Ads has but it is still a force to be reckoned with. Like Google Ads, Facebook Ads have a vast global audience at their disposal.

Facebook has over 1.55 billion active monthly users. However, Facebook’s power is greater than the number of people it’s able to reach. Its real strength is the detail and tools available for advertisers to succinctly focus in on a target audience.

Part of this power lies in the ability to create a lookalike audience to grow their customer base. Facebook ad targeting means businesses can use data about their existing customers to create filters to find potential customers that are similar to their existing customers.

Lookalike audiences allow businesses to be extremely specific to find the exact audience they are trying to target. Essentially, this makes it easy for businesses to find customers who have the same interests and shopping behaviors as their current customers.

In addition to the ability to create lookalike audiences, Facebook ads are effective because they are visually compelling. This alone is a draw when it comes to attracting customers. These ads complement the other visual elements of the Facebook background. They appear in page feeds along with status updates and everything else and flow seamlessly.

Facebook ads also have the ability to hyper focus on a particular audience which helps dramatically improve a business’s return on their investment or ROI.

Which one? Google Ads or Facebook Ads

It’s clear that both Facebook ads and Google Ads are effective tools when it comes to advertising your small business on the internet. That leads us to the question: Which advertising platform should you use to promote your business?

It really depends on what your goals are. Different strategies are effective for different purposes. Google may be a better choice when it comes to one advertising goal while Facebook may be better when it comes to another, and there are also going to be times when you should use both.

The smart business person should become familiar with both and learn when to use each one as well as when they can effectively be used together.

Clearly, paid search and paid social have a ton of benefits. They are both powerful advertising tools and can often be used together to expand your reach and attract your target audience.

Still not sure?

There’s a lot more to consider when it comes to digital advertising and marketing your small business online. If you need help or still have questions about how Google Ads and Facebook Ads work, don’t hesitate to contact us.

And don’t forget to subscribe to this blog to receive more marketing tips and strategies delivered right to your inbox.

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How to Master PPC Advertising on a Budget https://biziq.com/blog/paid-media/how-to-master-ppc-on-a-budget/ https://biziq.com/blog/paid-media/how-to-master-ppc-on-a-budget/#respond Fri, 05 Apr 2019 21:16:16 +0000 https://biziq.com/?p=5109 View Article]]> As a small business owner, you might wonder if online advertising will benefit your company while worrying about how much it might cost.

How can you master PPC on a budget, so you can take advantage of all the benefits of advertising on major platforms such as Google Ads and Facebook Ads?

The answer is that it’s not as costly as you might think. Below you’ll find the answers to 3 of the most commonly asked questions small business owners like you ask when it comes to search advertising and advertising on social media.

1. How Do I Calculate My PPC Budget?

For a small business, the prospect of spending on PPC may seem daunting, but the truth is that campaigns on Google Ads and Facebook are surprisingly affordable.

How Google Ads Budgeting Works

On Google Ads, you only pay when the ad generates the desired action, such as a visit to your website. The platform offers a spending-cap feature and the ability to pause ads, which can help keep costs under control.

You can also use the Google Ads Keyword Planner tool to calculate how much you’ll spend on each click, which is often as little as $1 or $2. The tool even shows you how much similar businesses are spending per month on the service, which can be a helpful benchmark.

How Facebook Ads Budgeting Works

Much of the same goes for ads on Facebook. You tell the site exactly how much you want to spend on your campaign, meaning it too has a budget cap. As Facebook’s page on budgeting puts it, “If you want to spend $5 a week, you can.” That figure is on the low end but shows how affordable advertising on Facebook can be.

Regardless of the platform, your PPC budget will be directly tied to your goals.

For instance, let’s say your goal is to make $5,000 with a given campaign. If 2 out of 10 visitors to your website make a purchase that results in $500 in profit, then you will need to attract 50 visitors—that is, obtain 50 clicks—to hit that $5,000 mark. The planning features on each platform will give you an idea of what to spend to get the desired result.

2. How Do I Best Use My PPC Budget?

To make the best of your small business PPC budget, consider what you want out of it when selecting and designing ads. For example, if your goal is to sell a specific item, then your campaign should show that item off. If your goal is to make your company more visible, then you might focus on more general display campaigns through search advertising.

You should also take into account seasonality and timing. For instance, if your company sells winter gear, it likely makes more sense to ramp up your ad campaigns in fall and winter than in the spring and summer. If you run a restaurant, then consider running the bulk of your ads during times when your restaurant is open.

3. I Launched My Digital Advertising Campaign. Now What?

Once you’ve set your budget and launched your campaign, your work isn’t finished. To continue fine tuning your marketing efforts, you’ll want to pay close attention to how much your digital advertising is paying off, so familiarize yourself with your chosen platform’s tracking features.

If your results are falling short of expectations, you may need to adjust your marketing campaign, your budget, or both. You should also pay attention to statistics from your website; for instance, if your campaign is attracting lots of potential customers who abandon their purchases at the checkout phase, then your checkout portal may need work.

Keep in mind that it will take some time to get the most out of your online advertising efforts. However, by setting well-thought-out goals and then adjusting as you go, you can get the results you’re after.

Ready to take the next step?

Have questions? Need some help?  Click here to schedule a free 10-minute consultation with a BizIQ PPC Consultant, or open up a chat with a real life digital marketing expert below.

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How To Set Marketing Goals Based On Business Goals https://biziq.com/blog/small-business-tips/how-to-set-marketing-goals-based-on-business-goals/ https://biziq.com/blog/small-business-tips/how-to-set-marketing-goals-based-on-business-goals/#respond Fri, 29 Mar 2019 19:20:10 +0000 https://biziq.com/?p=5099 View Article]]>  

The great baseball player, humorist and philosopher Yogi Berra said, “If you don’t set goals, you’ll never reach them. Or like they say in golf, if you aim for nothing, you’ll hit it every time.”

Simply put, in order to be successful, business owners need goals! But how do you align your marketing and business goals?

Business and Marketing Goals Make Your Company Successful

Great athletic teams (Berra’s included) know that great results are the outcome of a team that works together at a high level of performance to achieve common goals. Business teams that succeed have goals that are well-defined, not unclear or just assumed. And especially, success includes having marketing goals that are based on business goals.

Why should I set goals for my small business?

1. What is a goal?

It’s a defined outcome, a result, the aim of a journey, a destination.

2. Why define business goals?

A large body of evidence indicates that a business leader who clearly defines and articulates his/her vision of the destination generates a stronger, more aligned team which produces better results.

3. What are the purposes of business goals?

It is critical to understand that without a specific goal, it is difficult to know that you’ve achieved what you want to achieve. It is like traveling without a map.

4. How do I know if I’ve set the right goals?

Goal setting is often hard. It requires careful thinking about what you really want to achieve and how you want to measure your progress toward the defined vision. You remember the childhood question, “Are we there yet?”

5. What is the relationship between marketing goals and business goals?

Marketing is a key driver of business success. So, marketing goals or marketing and sales goals, need to be clearly identified and aligned with business goals.

Examples of Goals

Following are some examples of goal elements. Each, to be an effective goal, will need to be more specific—also known as SMART goals.

What Are Smart Goals?

SMART Goals are those described as follows:

➤  Specific:

Identify specific outcomes that you want to achieve.

➤  Measurable:

Put a measurable number to each specific outcome — a number you can track.

➤  Aspirational:

Select goals that will lift and drive the organization forward.

➤  Realistic:

While you will want to ‘stretch’ for progress, the actions and numbers you select need to be reasonable, so as not to demotivate or distract your team.

➤  Time-bound:

Along with the rigor of this goal-setting process, put dates to each goal that will give you the discipline of measured progress.

Business Goals

➤  Increase sales by X % or $X

➤  Improve profits by X %

➤  Elevate cash flow by X % or $X

➤  Secure $X funding

➤  Enter X number of new markets or penetrate X number of new geographies

➤  Develop stronger relationships with customers to increase customer retention by X %

➤  Introduce X new business lines or develop X new sources of revenue

Online Marketing Goals

➤  Increase brand awareness by X %

➤  Improve brand perception or brand preference by X %

➤  Reach X new customers or X customer types

➤  Increase website traffic by X %

➤  Increase or improve Social Media engagement by X %

➤  Grow email list by X %

➤  Increase click through rate by X %

➤  Gain X % more leads and X % more online conversions

Why is it Important to have Marketing Goals Based on Business Goals?

The great business leader and strategist Stephen R. Covey said in his book, The 7 Habits of Highly Effective People: “If the ladder is not leaning against the right wall, every step we take just gets us to the wrong place faster.” The point is that it is critical to make sure that marketing efforts are focused on the actions that will achieve the right business goals.

Marketing efforts will be judged on business results, not on pure effort or good intent.

So, set clear business goals first, then share them with the organization so that supporting goals are all properly aligned, with specific goals for each functional or staffing area.

How Does This Apply to Me?

Every business and every enterprise wanting to achieve progress needs clear goals. Small business goals are every bit as important as goals for large companies. Marketing goals, (or sales and marketing goals) are equally essential in any size organization, and making smart goals is fundamental to success.

➤  Start with these goal ideas and narrow them down for your business and what you are trying to achieve.

➤  Next set a deadline of just a little less time than you think you need to achieve it.  

That way you have some good pressure on you to perform. 

➤  And finally, once your goal is in place, review progress weekly to make small improvements while getting there.

Once you get everyone on your team on the same page driving towards a goal, it’s amazing what can be accomplished.

We want to hear from you!

Is there a specific business or marketing goal you try to improve on every year or every quarter? How do you determine marketing and business goals? Keep the discussion going in the comments section below.

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Top 5 Facebook Marketing Mistakes https://biziq.com/blog/social-media/top-5-facebook-marketing-mistakes/ https://biziq.com/blog/social-media/top-5-facebook-marketing-mistakes/#respond Tue, 26 Mar 2019 16:36:00 +0000 https://biziq.com/?p=5068 View Article]]>  

According to the Pew Research Center,68 percent of Americans use Facebook. Furthermore, Facebook is one of the most popular websites in the world. Most people who use Facebook spend about 58 minutes on it each day.

But coming up with a Facebook marketing strategy isn’t as easy as setting up a Facebook business page and hoping people will like it. You have to be proactive in managing your Facebook page and using features like boosted posts and Facebook Ads.

Learn how to avoid the top 5 Facebook marketing mistakes small businesses make, so that you can stay ahead of your competition.

Mistake 1 – Only Using Facebook to Sell Products and Services

You probably have a goal in using Facebook for small business. Primarily, you want to promote your products and services. When using Facebook, you have to think like the user. Facebook users don’t use Facebook to buy things.

82% of people don’t make direct purchases via social media. And although most people know they can buy things via Facebook, they just don’t trust the platform enough to do so.

If every one of your posts is an ad for your business, you’ll turn people off. Use Facebook to show off your company and its culture. Who works behind the scenes? What can you tell people to give them information about your industry? How can you engage with your customers to keep your business in mind when they have a need?

Mistake 2 – Ignoring Facebook Comments

According to Hootsuite, there are over 80 million small and medium business pages on Facebook. To stand out, you not only have to post regularly, but you should engage with your customers.

Respond to any comment, positive or negative. Let other customers know that your customer service is exemplary. People who take the time to ask questions deserve to know that their input is important. Use their most frequently asked questions to provide new content to your audience.

Furthermore, Facebook continues to make changes to its algorithms that make it harder for businesses and other pages to show up in user news feeds in favor of posts from friends and family. By posting consistently and engaging with your customers via comments, your posts will appear in more news feeds.

Mistake 3 – Not Using Facebook Ads or Boosted Posts

Small businesses are finding it harder to get organic reach on Facebook because of changes Facebook made to their algorithms. You may have to pay for Facebook boosted posts to get more engagement.

However, Facebook ad targeting tools make it easier to reach your potential customers by letting you pinpoint demographics to create custom audiences or target people based on other factors.

Pay to boost your top content and run ads that have a high ROI potential. Don’t forget to analyze ads after the campaign is over to know what worked and what didn’t. Spend money with goals.

Mistake 4 – Using Your Facebook Business Page Like Your Personal Profile

Treat your business page seriously. For the most Facebook engagement, be relevant to your customer. Ad value to the users who follow your page. Don’t just post funny memes of animals or people.

Consider your brand and do the following:

➤  Be consistent across your social media pages.

➤  Use your business logo.

➤  Use the same colors as your logo and website.

➤  Post high-quality images.

➤  It’s ok to use humor, but keep it business related.

The idea is to make people remember your business when they need to solve a problem.

Mistake 5 – Getting Impatient and Giving Up on Facebook 

If you’re using Facebook as part of your digital marketing strategy, you need to focus on the long-term. Don’t just post for one or two months and give up.

You’ll have a better organic Facebook reach when you think about the long haul. Invest time in getting Facebook up and running before trying to branch out to other platforms. Being on every platform, every day is overwhelming.

What do you think about using Facebook to market your small business?

We want to hear from you. Tell us about your triumphs and struggles in the comments below. And don’t forget to subscribe so you can get more marketing tips and strategies delivered right to your inbox.

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How to Master Facebook Ad Targeting https://biziq.com/blog/social-media/how-to-master-facebook-ad-targeting/ https://biziq.com/blog/social-media/how-to-master-facebook-ad-targeting/#respond Mon, 25 Mar 2019 20:55:38 +0000 https://biziq.com/?p=5058 View Article]]>  

Mastering Facebook ad targeting is about utilizing all the tools available in a meaningful fashion. There are many ways to get to your target audience and find motivated buyers.

However, it does take a fundamental understanding of the ins and outs of Facebook, its tools, and how to use them. These tools can help you get to the data and the best target audiences for your small business ads. Facebook has made this extremely accessible by providing many tools for this express purpose.

The Nuts Bolts and Elements of Effective Ad Targeting

Effective ads are highly personalized and detailed. These are the ads that almost seem to be reading your mind because they cater to a specific group of people in an incredibly detailed fashion.

These ads logically take into consideration persona targeting which encompasses demographics, personal interests, and behaviors. This information is vital when it comes to zeroing in on a target audience and using the type of data that will attract a specific group of people. There is a simple way to explain this concept.

The more you understand about a person, the easier it is to tailor your communication and find out what truly motivates them.

This concept is perfectly exemplified in the way we form friendships and other close relationships. As we get to know a person, we gain more influence over them as well as a greater perspective of what makes them tick.

That’s why successful Facebook ad targeting encompasses all these highly personal factors, including:

➤  Demographics

Such as age, gender, relationship situation, household, education, parental status, and language.

➤  Personal Interest

E.g. areas of specific concern or focus that can be linked to your product or service.

➤  Behaviors

Like buying behaviors or habits, digital activity, and even travel practices.

Facebook has tools that allow you to collect the precise data your business needs to find your target audience and tailor your advertising to a specific group of people.

An audience of teen boys in a stadium seen from behind with arms raised to symbolize a Facebook Audience

What Are Facebook Audiences?

A Facebook audience is a group of people you’re trying to zero in on or target in your advertising.

Data regarding demographics, behaviors, interests and more are gathered by Facebook to uncover or discover your target audience. Without all this pertinent information, it is difficult to zero in on, in a highly specific manner, your target audience.

For example, you may be interested in focusing on mothers between the age of thirty-five and forty or college students that attend in-state universities. Facebook has the tools to allow you to be as specific as you want to be.

How To Use Facebook Ad Targeting and Audience Tools

Facebook provides you with a plethora of tools that you can use to gather information about the audience you are trying to target.

Facebook also has alliances with data brokers like  Epsilon, Acxiom, and Datalogix. These alliances give them access to trillions of data transactions that are extremely beneficial when it comes to collecting crucial information about key audiences.

Not only does Facebook have access to a generous amount of data about their users but they also have highly specialized tools and strategies that can be put to use to advertise to a highly specific audience. This data helps advertisers choose the most effective ad formats for a particular audience as well as other measurable ad targeting factors.

There are several things that you can do to get your message in front of the right motivated audience.

Half of an open laptop next to a hand holding a paper with assorted colored graphs and percentages to symbolize Facebook Ad data

Let’s examine 5 of the most powerful ways you can create Facebook audiences to create highly targeted advertising on the social media platform.

1. Recent Purchasing Activity

Businesses need to know who’s most interested in their products or services. As a result, information gleaned from collective shopper loyalty programs that link to specific user profiles can be a powerful tool for many businesses looking for a highly motivated audience.

Facebook advertising allows a business to gain access to specific data regarding purchasing behaviors.

These buyer profiles can be broken down into subcategories that allow you to get even more specific when you’re looking for a particular audience or group of people to target.

2. Targeting Life Events

Facebook is a social media platform based heavily on life events which means that it has many tools that help you create a target audience around specific milestones that people experience.

Facebook’s life events parameter allows advertisers to specify certain events that can be filtered by time, a specific experience, as well as many other criteria.

For instance, if you’re a business that sells wedding cakes, you might look for people who are planning a wedding because you know they will be shopping for a wedding cake at some point.

3. Create Facebook Custom Audiences

This option allows advertisers to benefit from their existing customers and app users. You can do this by uploading customer emails and phone lists to Facebook in a text or CSV format.

You can use game or app activity, site visitors and users who visited specific pages to create custom audiences.

The custom audiences tool can also be used to exclude a custom audience in instances where you’re not focused on existing customers or users.

4. Create Facebook Lookalike Audiences

Facebook also allows you to create Lookalike Audiences. This type of audience resembles your current customers.

Because the lookalike audience mirrors your existing audience even though they are not current customers or users you can target them without access to specific emails, phone numbers, or subscriber information.

You can use a tracking pixel to find lookalike audiences using Facebook’s tracking pixel. This tool will find the top percent of users with the same traits as your existing customers making it an incredibly powerful tool that allows you to be very specific or broad depending on your search.

5. The Power of Layered Targeting

Facebook has a tool that allows you to blend demographics, geolocation data, and behaviors to filter an audience. This tool also allows you to create specific ads designed for a smaller audience.

Layered Targeting works by combining various pieces of data to find a small group of people to target.

Layered targeting is audience filtering that’s precise enough to find an audience of one if needed.

Facebook is a valuable online platform for driving new customers to your small business.

Facebook has a wide variety of tools that make it easy to find a highly specific audience based on demographics, life events, buying behaviors, age, time, and many other variables.

These tools help you to gear your advertising to the right audience which improves your ability to attract new customers most interested in your products and services and retain your existing customers as well.

Need help?

When it comes to digital advertising and paid media, including Facebook ads, there are many variables. If you’re still confused or need help, reach out by posting your question or problem in the comments below. We’ll get back to you asap!

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