Would you like to be able to attract customers and position yourself as an industry expert at the same time?
You can. It’s all about crafting the right messages to your customers. Messages that will give them the right information, get their attention and then convince them to buy.
It’s all about content marketing. As a local business, you may think content marketing is strictly for online businesses. Well, it’s not. In fact, all local businesses should have a good content marketing strategy in place. Here’s why.
Attract Website Visitors
Content helps attract website visitors. No matter what your business, you want to get eyes on your website, and adding content can help you get there. Sharing useful information will help bring visitors through search engines, social media updates and more.
Keep Your Site Fresh
It keeps your website updated. Google likes it when a website is consistently updated. It shows that it’s well-maintained. Another benefit of keeping your site up-to-date? It also shows your website visitors that you active online. Consumers are more likely to patronize a business that is active online over one that is just stagnant. Online activity and interaction shows a level of professionalism.
Build Awareness
Content boosts your brand awareness. Continually produce great content and people will start to take notice. And the more content your produce, the more chances you have to get your URL and company name in front of readers. Soon, your company will start to become familiar to people in, and interested in, your industry.
Become a Thought Leader
It can position you as an industry expert. No, you don’t need any type of certification to be considered an expert. All you really need is to know more than someone else. By writing content that teaches and demonstrates your industry knowledge, you can easily prove yourself to be an expert in your industry.
Drive Valuable Actions & Generate Leads
Content is a great place to add a call-to-action (CTA). If your CTAs aren’t converting well on your site, try adding them to the end of your content. If you address your readers’ concerns and answer their questions, they become motivated to buy. Convincing content with an even better call-to-action could be just the push readers need to convince them to close the deal.
All businesses need great content; even local businesses that focus solely on local clientele. As long as you have a website, you have a need for good content. Content has the ability to bring you traffic, get you noticed, position you as an expert and help boost your sales. Why would any business want to ignore this powerful marketing method?
