Case Study
Half Price Auto Repair and BizIQ
From one shop to eight locations in a competitive metro, powered by reviews, SEO, and a real marketing partner.
About Half Price Auto Repair
Half Price Auto Repair is an automotive repair company serving drivers across the Phoenix metro area. As a full-service shop, they handle everything from routine maintenance to major repairs, with one core promise baked right into their name: save people money on car repair without cutting corners.
The Challenge
In a market like Phoenix, where new residents arrive every day and often don’t have “a guy” for car repair yet, being good isn’t enough. You have to be findable and trustworthy online. As Chris Villareal, District Manager, put it, the biggest challenge was simply “getting the word out as to where we’re at, who we are and what we do.” They knew they needed a stronger online presence—but not another DIY project on top of running a busy operation.
The BizIQ Solution
Half Price Auto Repair didn’t need more marketing tasks. They needed a partner. BizIQ stepped in to build a digital engine that matched the strength of their reputation in the community:
High Performing, Local-First Website
We built and host a professional site that clearly showcases services, highlights each location, and makes it easy for customers to call, book, or get directions.
Reviews & Reputation as a Growth Engine
We put systems in place to consistently generate Google reviews, quickly surface negative feedback, and showcase the real story: honest, high-value auto repair that people trust.
Local SEO, Content, and Real Insights
Ongoing local SEO and monthly blog content keep Half Price Auto Repair visible when people search for help nearby. An AI-powered website chat gives Chris insight into the questions customers actually ask—fueling better service and smarter marketing decisions over time.
The Results
“We’ve grown exponentially since we started working with BizIQ… We owe a lot of our success to just how well you guys presented us.” — Chris V
Within weeks, the results were impossible to ignore. Half Price Auto Repair wasn’t just seeing more leads, they were getting better-quality ones, leading to exponential growth.
From 1 Location to 8: When Half Price Auto Repair started working with BizIQ back in 2017, they had one location. Today, they’re eight strong across the Phoenix metro and already planning to add more.
Exponential Growth Driven by Reviews: The review strategy that seemed “small” at first turned into a major growth engine—fueling trust, word-of-mouth, and steady new customer flow in every community they enter.
Marketing Spend that Actually Works: By “weaponizing” the good they’re already doing—through reviews, content, and SEO—BizIQ has helped Half Price Auto Repair get far more out of every dollar they invest in marketing.
Your Business Could Be Next!
If you’re relying on word-of-mouth, outdated tactics, or a website that doesn’t pull its weight, it’s time to get an affordable marketing partner who can make your online presence actually drive revenue.
BizIQ provides digital marketing services for small businesses so they can dominate their industries affordably and effectively.
