What is Social Media Management?
Social media management is the process of being in charge of your online presence and online interactions across social media platforms, which is done by creating, scheduling, posting, and analyzing the content you post on the social networks. The practice also involves engaging and interacting with social media users to increase visibility and reach.
With the important role that social media plays in online marketing, you can utilize social media management services, tools, and experts to ensure that you use social channels in a way that supports your digital marketing and social media strategies. Some of the most popular social media platforms today are Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest.
How Does Social Media Management Work?
The first step is to make sure that everyone meant to monitor and participate in your social media activities has access to the platforms. You will then discuss the goals you intend to achieve by using social media, making sure that everyone on the team understands their role. The next step of the process is to develop a social media calendar that includes texts, images, and links as well and the date they will be posted.
All the posts that have been scheduled and are ready to be posted will be approved. Once they have been posted, you will need to keep an eye on comments, reviews, messages, likes, and shares, making sure you take the right actions to handle the situations. At the end of every set period of time, the process will involve collecting and analyzing data from the page. You should analyze the information gathered to make any improvements and changes required before repeating the process.
This team is working on the social media marketing campaign for my new book and I am very excited about the progress! We as authors have to work extra hard, I’m glad to have a promotional team willing to put in the effort also.
How Social Media Management Differs From Social Media Advertising
Social media management is designed to help increase brand awareness. The practice involves creating and posting content regularly, in addition to engaging with your followers on an ongoing basis. However, if you are to increase your social media following, you have to make sure that you share inspiring, informative, and entertaining content consistently.
On the other hand, social media advertising involves picking particular demographics and targeting specific online audiences. This process involves encouraging specific clients to learn more about the products or services you offer by taking them through a sales funnel. What makes social media management different from social media marketing/advertising is that with the latter, the customer is a hot lead, which means that they know who you are, what you offer, and are interested in your products. While social media marketing can deliver results within a day, it tends to be more costly.
What Kinds of Businesses Benefit From Social Media Management Services?
Social media management is an essential part of building brand awareness. In a world where brand recognition and perception help to influence customer purchase decisions, every business that wants to remain relevant and stay ahead of competition takes brand awareness seriously. Social media management levels the playing field, allowing small businesses to compete fairly with the more established brands.
5 Social Media Management Activities Agency Do
There are several ways through which BizIQ can help boost your social media efforts. These can include:
#1
Social Media Strategy
We will help you to come up with innovative ways of getting started and being successful with social media channels. This will begin by conducting a social media audit that will involve analyzing your current social media presence and identifying strategic focus areas. Lastly, we will assist by creating a budget and identifying the metrics that will guide you as you seek to achieve a positive ROI.
#2
Account Management
Account management can be divided into two main areas: content creation and engagement. As these two activities increase impressions and brand awareness, your dedicated project managers will ensure that all the content to be shared is relevant. Our experts will also respond to messages, take part in group conversations, create strategic partnerships, and reach out to influencers.
#3
Social Media Customer Service
Social media supports two-way communication between your business and your customers. We will help to take the use of social media to the next level by answering customer questions, working to resolve customer problems, handling customer service requests, and addressing reviews. Social media customer service always plays an important role in managing the reputation of a company and its brand.
#4
Account Growth
One of the best ways to increase your social media visibility and reach is by building a sizable following. By sharing relevant content and entertaining your followers, BizIQ will help you get more followers, helping you achieve the results you desire.
#5
Advertising
In the long run, you want to attract new customers and increase your sales performance. BizIQ will work to analyze your competitive landscape and come up with smart ways of promoting your products or services on social media. Advertising is a great way to sell to social media users who rely on these platforms when looking for shopping options.
Pros and Cons of Managing Your Own Social Media
There can be several advantages of managing your own social media. First, you and your employees know your business, products, and customers better than anyone else. This knowledge makes it easy to use your brand voice to connect with your target audience.
When you handle social media management in-house, your employees will have easy access to the content and images they need to increase engagement and interaction. Managing your own social media also ensures quick response time and is a more affordable option compared to hiring experts.
However, handling social media activities on your own has several downsides. Managing social media can be a time-consuming undertaking. In essence, some of your employees will spend a considerable amount of time managing social media, a factor that will reduce the time they spend doing their main job. Due to this, content may not be posted as regularly and consistently as it should. Also, in case the staff member responsible for managing your social media is away, their absence can hurt your platforms’ growth and the image of your business. You may also fail to get the out-of-the-box perspective that could give your social media efforts a boost.
Why Pay for Professional Social Media Management?
Today, businesses can no longer afford to forego activity on social media. However, if you want to make the most of these social platforms, you should consider hiring a social media management company like BizIQ to help you reach your true potential.
First, you will get better results when an experienced professional is managing your social media. You will also have someone to respond to social messages, effectively boosting brand engagement, and generating new customers, leaving you with enough time to focus on other initiatives, while ensuring consistent social content that helps to deliver growth.
Second, there is less risk of running afoul of the various policies. Our experts have the necessary experience in managing social media and will be in a great position to create strategies that are in line with the relevant policies.
6 Functions to Expect From Your BizIQ Social Media Manager
To better understand why you should hire an expert to manage your social media,
it is important to know what we will be able to do for you:
#1
A Clearly Communicated Strategy Built for Your Business
Our experts will seek to understand your business and your goals. They will then create a solid and effective strategy that will help you achieve the specific objectives you have set. The strategy will include the best tactics and techniques to achieve success.
#2
Branded and Fully Optimized Social Media Profiles
To build and maintain a strong brand presence, we will need to keep your brand identity consistent both online and offline. Your social media manager will create branded and optimized social media profiles to increase your visibility.
#3
Dedicated Time Spent Knowing You and Your Brand
During the early days, your social media manager will take time to understand your business, your brand, and the brand voice, allowing them to post and interact on behalf of the business as though they were part of your team.
#4
Regular Follow-Ups
Even as our experts manage your social media, they will check with you before posting content to ensure it is consistent with and appropriate for your brand. The regular follow-ups will help to keep you on track at all times.
#5
Meaningful and Impactful Posts
You can expect our social media managers to develop relevant, meaningful and impactful content. Through our social media management services, we will work to establish your business as an authority in your industry. Being an authority in your industry helps you attract more customers and improve your search engine rankings.
#6
Someone You Can Always Reach Directly
When you begin working with BizIQ, you will always have someone to turn to for updates and progress reports. In the end, this means you will have more time to focus on your core business.
How to Get Started With Social Media Management
Businesses that put off social media management run the risk of falling behind the competition. While getting started with the process can seem overwhelming, you should start by getting the foundation knowledge. Take time to familiarize yourself with the different social media platforms and how they work.
Is your company’s social media presence not bringing you the business that you know it could be? Are you having trouble keeping up with the regular posts and updates necessary to keep the interest of your customers? Here at BizIQ, we have experts in social media management who will be able to help you maintain your presence across social media platforms, and keep your customers engaged. Contact us today for more information, and to get started.
What is Social Media Management?
Social media management is a digital marketing tactic that analyzes social media audiences to develop strategies targeted to engage with them. By creating and distributing content for social media profiles and monitoring online conversations, small business owners can build a strong brand on social media.
It’s important to understand people are NOT on social to be sold, but to connect, to be informed, and be entertained. With social media playing a significant role in your online marketing, you should utilize social media management services to share your brand personality, message, and story in a creative and entertaining way.
Social media allows customers to comment, like, and share your products and message with their friends and families. Most importantly, it allows them to share with you what they like, dislike, and expect from you as a company.
This meaningful communication between you and your customer is how we help you craft long lasting, engaging relationships with not only your current but future customers.
Why is Social Media Important to Your Small Business?
In today’s marketing every conversation is an opportunity. Is your business a part of the countless conversations that are happening on social media every day?
We know what you’re thinking, social media is complicated and time consuming, and it can be. You no longer have a choice; you must make sure your business is visible right where customers are spending the most time online, on social media.
The proof is in the numbers. Check out these social media stats that will have you convinced that managing your platforms is an essential part of your digital marketing strategy.
Our Social Media Management Approach
We leave nothing to chance.
With our active approach to social media, very post has a purpose, every image has intent, and every message has meaning.
Our seasoned social media experts know how things work and execute to drive real results, not vanity metrics.
It all starts with our 5 point approach: Strategy Development, Content Creation, Posting, Community Management, and Reporting.
Strategy Development
The success of any social media effort starts with strategy and we include you in this process. We discuss your challenges as well as identify your goals. Then, we research current trends, competitor strategies and audience habits so we can develop a well-informed plan of action.
Content Creation
Once we’ve got a strategy, we go all-in on creating the content for it. Content is the heart and soul of social media. We leverage your unique brand and messaging to write creative and informative content that speaks to your target audience.
Posting
We schedule each one of your posts so they are seen by the right people at the right time in the right place for peak engagement opportunities.
Community Management
When it comes to building a following, you can’t just set it and forget it. It’s all about engaging with your audience. Part of what we do every day is build relationships, which positively increases your brand’s reputation. We reply to comments and take on your reputation as if it were our own.
Reporting
The proof is in the pudding as they say and that’s why analytics and reporting play a huge part of our overall process. By producing monthly and quarterly reports, we are able to track a variety of actions from likes to shares to clicks to purchases and everything in between.
Keep in mind that when starting up a new social media strategy, you won’t go viral overnight. It will take some trial and error before your efforts really take off. And, believe it or not, what we’ve touched on above really is only scratching the surface of all that goes on behind the scenes of each and every one of our posts. Feeling overwhelmed? We can help!
How to Get Started With Social Media Management
Businesses that put off social media management run the risk of falling behind the competition. While getting started with the process can seem overwhelming, you should start by getting foundational knowledge. Take time to familiarize yourself with the different social media platforms and how they work. If you just don’t have the time or desire then call us. Here at BizIQ, we have experts in social media management who will be able to help you maintain your presence across social media platforms, and keep your customers engaged while letting you stick to what you know best—running your business!
How Social Media Management Differs From Social Media Advertising
Social media management is designed to help increase brand awareness. The practice involves creating and posting content regularly, in addition to engaging with your followers on an ongoing basis. However, if you are to increase your social media following, you have to make sure that you share inspiring, informative, and entertaining content consistently.
On the other hand, social media advertising involves picking particular demographics and targeting specific online audiences. This process targets specific clients to learn more about the products or services you offer by taking them through a sales funnel. What makes social media management different from social media marketing/advertising is that with the latter, the customer is a hot lead, which means that they know who you are, what you offer, and are interested in your products or services.
Social Media Management Pricing |
Reach |
Engage |
Grow |
Monthly Posts | 4 | 8 | 12 |
Social Platforms (Up to) | 1 | 2 | 3 |
Promotional Brand Posts | |||
Curated Content | |||
Optimized Brand Graphics | |||
Monthly Content Review & Reporting | |||
Customer Service Alerts & Spam Monitoring | |||
Engagement | |||
Strategic Outreach & Following |
First Month Included No Contract Required |
$658 Initial Setup |
$998 Initial Setup |
$1,398 Initial Setup |
Month-to-Month Basis | $399 Per Month |
$599 Per Month |
$899 Per Month |
Sign Up | Sign Up | Sign Up |
- 12 Monthly Posts
- Monthly Activity Reporting
- Onboarding & Strategy Session
- Premium Profile Graphics & Optimization
- Promotional Brand Posts & Curated Content
- Spam Monitoring & Service Alerts
- 20 Monthly Posts
- Monthly Activity Reporting
- Onboarding & Strategy Session
- Premium Profile Graphics & Optimization
- Promotional Brand Posts & Curated Content
- Spam Monitoring & Service Alerts
- Engagement
- 28 Monthly Posts
- Monthly Activity Reporting
- Onboarding & Strategy Session
- Premium Profile Graphics & Optimization
- Promotional Brand Posts & Curated Content
- Spam Monitoring & Service Alerts
- Engagement
- Custom Calls to Action
- Strategic Outreach & Following
- Instagram Posts (3)
What Our Clients Are Saying
Social media management can be a great boon to brand management online, but only if it’s done the right way. We’ve worked with all types of businesses and organizations, to help them increase both visibility online. Here’s what our clients have to say about the results they’re seeing.
Social Media experience in…