Target Audience: A target audience consists of all those individuals who are most likely to be interested in whatever product or service you’re selling. That means they’re the customers who have a problem you can solve or a specific need...
So, you’ve decided to expand your small business marketing efforts beyond word-of-mouth. Great! But where do you start? When it comes to online marketing strategy, it’s easy to get lost in the brambles of bad advice. To eliminate confusion, start...
Word of mouth has taken on a new form in this digital world through online reviews. Online listing sites allow customers to leave reviews about your business for others to read before deciding to come in or make a purchase....
