Small Business Startup Marketing Packages (2025) Starting a new business is an exciting and challenging endeavor. As a new entrepreneur, you have enough on your plate with operational tasks, staffing, and managing finances. However, building a strong brand and effectively marketing it online is also crucial to the success of your…
How to Conduct a Small Business Site Audit in 2025 Website optimization is vital for small businesses as it plays a significant role in their online success. A well-optimized website ensures that it is user-friendly, search engine friendly, and delivers a seamless experience to visitors. Firstly, website optimization helps small businesses enhance their visibility on…
Small Business SEO Case Study: Achieving Higher Rankings and Qualified Traffic Search engine optimization (SEO) is both complex and time consuming. While most small business owners understand the importance of SEO, they often lack the time or expertise to implement an effective campaign. That’s where BizIQ comes in. We’ve helped thousands of small businesses achieve higher…
How SEO and Web Design Work Together In the digital landscape, businesses often treat SEO (Search Engine Optimization) and web design as separate entities. However, these two elements are closely interconnected, and… By Miller Swanson
Geo-targeted Advertising: How to Reach Local Audiences In an increasingly digital world, businesses must find innovative ways to connect with their target customers. One effective method is geo-targeted advertising, a strategic marketing… By Rubi Centeno
Video SEO: How to Optimize for Better Rankings Video content has become a crucial part of digital marketing, engaging audiences and boosting online visibility. However, simply creating high-quality videos isn’t enough. To maximize… By Ryan Russell
Reach vs. Impressions: What’s the Difference? In the world of digital marketing, understanding key metrics is essential to evaluating the effectiveness of your campaigns. Among the most commonly confused terms are… By Stacey Ruff
Voice Search Optimization: A Complete Guide As digital landscapes evolve, voice search is becoming an integral part of how users interact with search engines. With the rise of smart speakers, virtual… By Chris Marshall
Why Responsive Web Design Matters In today’s digital landscape, a website is the backbone of a business’s online presence. However, simply having a website is not enough. With the increasing… By Gil Mejia
How AI is Transforming SEO Artificial intelligence (AI) is revolutionizing nearly every industry, and search engine optimization (SEO) is no exception. As search engines become more sophisticated, businesses must adapt… By Kristin Mehiel
Sustainable Marketing: How to Build a Brand That Lasts Sustainability is no longer a niche concept—it’s a critical business strategy. Today’s consumers are more informed, conscious, and selective than ever before. They expect brands… By Lexi Cox
Content Marketing Strategies That Drive Results Content marketing is a powerful tool that can help businesses engage their audiences, build brand authority, and improve conversions. However, achieving success with content marketing… By Luke Ross
Common Reasons Google Rejects Photos on a Business Profile Table of Contents 1. The Photo Violates Google’s Content Policy 2. Poor Image Quality 3. The Photo Is Not Relevant to Your Business 4. The… By Mesha Corey
How to Set Up a Google Business Profile Without an Address If your business qualifies as a Service-Area Business, follow these steps to create or update your GBP: Table of Contents Steps To Sign Up What… By Miller Swanson
Step-by-Step: How to Add an Email to Your Google Business Profile Table of Contents Method 1: Add Your Email to Your Website and Link It to GBP Method 2: Add Your Email in the Business Description… By Rubi Centeno
How SEO and Web Design Work Together In the digital landscape, businesses often treat SEO (Search Engine Optimization) and web design as separate entities. However, these two elements are closely interconnected, and… By Miller Swanson
Video SEO: How to Optimize for Better Rankings Video content has become a crucial part of digital marketing, engaging audiences and boosting online visibility. However, simply creating high-quality videos isn’t enough. To maximize… By Ryan Russell
Voice Search Optimization: A Complete Guide As digital landscapes evolve, voice search is becoming an integral part of how users interact with search engines. With the rise of smart speakers, virtual… By Chris Marshall
How AI is Transforming SEO Artificial intelligence (AI) is revolutionizing nearly every industry, and search engine optimization (SEO) is no exception. As search engines become more sophisticated, businesses must adapt… By Kristin Mehiel
User Intent Optimization: The Future of SEO In the ever-evolving digital marketing landscape, understanding user behavior and intent has become critical for businesses aiming to succeed online. As search engines continue to… By Gil Mejia
Top Local SEO Ranking Factors for 2025 As the digital marketing landscape evolves, local search engine optimization (SEO) continues to be a powerful tool for businesses targeting specific geographic areas. With search… By Kristin Mehiel
Semantic Search Optimization: A Complete Guide Search engine algorithms are constantly evolving, striving to deliver more accurate, relevant, and meaningful results to users. At the heart of this evolution is semantic… By Mesha Corey
Local SEO for Voice Search: How to Rank Higher Voice search is no longer a futuristic concept—it’s here, and it’s reshaping how consumers find local businesses. With the widespread use of smart speakers like… By Miller Swanson
Hyperlocal SEO Strategies for Small Businesses In an increasingly digital world, small businesses must carve out their space in the online marketplace to thrive. For businesses serving specific neighborhoods or communities,… By Ryan Russell
How to Optimize for Zero-Click Searches The SEO landscape has changed dramatically in recent years, and one of the most significant shifts has been the rise of zero-click searches. These are… By Stacey Ruff
Top SEMrush Features for New SEO Users Search engine optimization (SEO) can be a complex landscape for beginners. It’s full of technical jargon, evolving algorithms, and data analysis. Fortunately, tools like Semrush… By Chris Marshall
Top Features of Ahrefs Every Beginner Should Know Navigating the right tools and strategies can feel overwhelming for anyone new to search engine optimization (SEO). Among the myriad SEO tools available, Ahrefs stands… By Tyson Copeland
How SEO and Web Design Work Together In the digital landscape, businesses often treat SEO (Search Engine Optimization) and web design as separate entities. However, these two elements are closely interconnected, and… By Miller Swanson
Geo-targeted Advertising: How to Reach Local Audiences In an increasingly digital world, businesses must find innovative ways to connect with their target customers. One effective method is geo-targeted advertising, a strategic marketing… By Rubi Centeno
Video SEO: How to Optimize for Better Rankings Video content has become a crucial part of digital marketing, engaging audiences and boosting online visibility. However, simply creating high-quality videos isn’t enough. To maximize… By Ryan Russell
Reach vs. Impressions: What’s the Difference? In the world of digital marketing, understanding key metrics is essential to evaluating the effectiveness of your campaigns. Among the most commonly confused terms are… By Stacey Ruff
Voice Search Optimization: A Complete Guide As digital landscapes evolve, voice search is becoming an integral part of how users interact with search engines. With the rise of smart speakers, virtual… By Chris Marshall
Why Responsive Web Design Matters In today’s digital landscape, a website is the backbone of a business’s online presence. However, simply having a website is not enough. With the increasing… By Gil Mejia
How AI is Transforming SEO Artificial intelligence (AI) is revolutionizing nearly every industry, and search engine optimization (SEO) is no exception. As search engines become more sophisticated, businesses must adapt… By Kristin Mehiel
Sustainable Marketing: How to Build a Brand That Lasts Sustainability is no longer a niche concept—it’s a critical business strategy. Today’s consumers are more informed, conscious, and selective than ever before. They expect brands… By Lexi Cox
Content Marketing Strategies That Drive Results Content marketing is a powerful tool that can help businesses engage their audiences, build brand authority, and improve conversions. However, achieving success with content marketing… By Luke Ross
Common Reasons Google Rejects Photos on a Business Profile Table of Contents 1. The Photo Violates Google’s Content Policy 2. Poor Image Quality 3. The Photo Is Not Relevant to Your Business 4. The… By Mesha Corey
How to Set Up a Google Business Profile Without an Address If your business qualifies as a Service-Area Business, follow these steps to create or update your GBP: Table of Contents Steps To Sign Up What… By Miller Swanson
Step-by-Step: How to Add an Email to Your Google Business Profile Table of Contents Method 1: Add Your Email to Your Website and Link It to GBP Method 2: Add Your Email in the Business Description… By Rubi Centeno
Top 5 SEO Webinars You Can’t Miss in 2025 In the ever-changing world of search engine optimization (SEO), staying ahead of the curve is crucial for maintaining a strong online presence. With Google and… By Ryan Russell
Top 10 Web Design Trends to Watch in 2025 Table of Contents Mobile First Design Takes Center Stage Interactive User Experiences AI-Powered Personalization Immersive 3D Design Dark Mode Refinement Voice User Interface (VUI) Integration… By Lexi Cox
Small Business Marketing Challenges in 2024: Insights and Solutions As we move through 2024, small businesses continue to face significant marketing challenges. A recent report by Forbes sheds light on these hurdles, highlighting areas… By Kristin Mehiel
5 Great Marketing Tips for Your eCommerce Business in 2021 When you own an eCommerce business, it’s all about making sales. Often, more marketing goes hand in hand with more sales. If you want to… By Ryan Russell
Best Marketing Campaign Ideas During the Pandemic When we rang in 2020, no one knew what the year had in-store for us. No one could’ve predicted that, in mid-March, governors across the… By Ryan Russell
8 Ideas for a Successful Small Business Saturday in 2019 Are you planning something big for this year’s Small Business Saturday? If not, you ought to! Below are some compelling reasons for why you should… By Tyson Copeland
Are Google Business Accounts Free? What we know about the Google Business consumer survey. Last month, Google Business sent out a mysterious survey to some of its users. The poll… By Tyson Copeland
Is Google+ Shutting Down For Small Businesses in 2019? Yes, Google + is shutting down for everyone, including your small business. Originally, the tech giant had planned to just shut down the consumer version… By Jade Hanson
How Amazon’s Alexa is Changing Small Business With smart speakers and digital assistants like Amazon’s Alexa and Google Digital Assistant, there’s no doubt that voice search and AI are quickly changing online… By Kayla Beard
2018 Top 3 Google Updates that Impact Small Business The word ‘Google’ paired with ‘Update’ has the potential to strike fear into the hearts of SEOs and marketers everywhere. Let’s face it. The… By Ryan Russell
Google Rebrands Adwords, DoubleClick and More Goodbye Adwords. Hello Google Ads. This past week, Google announced something major. I know. I know. I know. Google is always announcing something. Often… By Pepe Hernandez
Google Announces New Help for Service Area Business Listings It looks like Google is ready to give some love to service area businesses after all. For nearly 2 months now some service area businesses… By Paul Beimers
What Does a PPC Specialist Do? What Does a PPC Specialist Do? In today’s fast-paced digital world, businesses need to find innovative ways to reach their target audience. Pay-per-click (PPC) advertising… By Chris Marshall
How Much Does Google Ads Cost? Google Ads is one of the most effective platforms for driving traffic, generating leads, and growing your business. However, one of the most frequently asked… By Tyson Copeland
Top 10 Reasons to Use Microsoft Ads for Marketing When it comes to online advertising, businesses often focus on Google Ads, overlooking the potential of Microsoft Ads. Formerly known as Bing Ads, Microsoft Ads… By Kristin Mehiel
How to Effectively Use Microsoft Ads: A Beginner’s Guide In the realm of digital advertising, Microsoft Ads has become a powerful platform for businesses looking to reach a highly engaged audience. Formerly known as… By Ryan Russell
Top 5 Ways SEO and PPC Can Work Together In the world of digital marketing, SEO (Search Engine Optimization) and PPC (Pay-Per-Click) are often seen as two separate entities. While each offers unique benefits,… By Mesha Corey
Top Factors That Influence PPC Management Costs Pay-per-click (PPC) advertising is a cornerstone of digital marketing strategies, providing a direct and measurable way to drive traffic, leads, and sales. However, many businesses… By Tyson Copeland
How SEO and PPC Can Work Together for Better Results In the ever-evolving world of digital marketing, businesses face the challenge of choosing the right strategies to maximize their online visibility. Search Engine Optimization (SEO)… By Gil Mejia
How Much Does PPC Management Pricing Vary? Pay-per-click (PPC) advertising is a powerful tool for businesses looking to drive targeted traffic and increase conversions. However, understanding PPC management pricing can be daunting… By Kristin Mehiel
5 PPC Best Practices to Get You Ready for 2022 Internet marketing is a constantly evolving field, so it’s essential to stay up to date on new developments. And that includes your online advertising efforts,… By Pepe Hernandez
5 Google Ads Best Practices You Should Be Using in 2021 Since Google is the number one search engine in the world, you should utilize it as much as possible. For digital marketing, the best way… By Pepe Hernandez
5 Tips to Help You Win Big with Facebook Video Marketing You already know that social media is an integral part of your digital marketing strategy. However, one component of social media that holds a bit… By Andrew Esposito
How to Calculate the Perfect Facebook Ad Budget When it comes to promoting your business, one of the best methods is paid advertising. Facebook has transformed how companies, both big and small, can… By Pepe Hernandez
