Start Planning Your Holiday Season Campaigns NowThe holiday season is always an important time for retailers and an opportunity to bolster sales before the end of the year. This year has taken its toll on local small businesses across the country, putting even more importance on the holiday season. In 2020,…
Best Marketing Campaign Ideas During the PandemicWhen we rang in 2020, no one knew what the year had in-store for us. No one could’ve predicted that, in mid-March, governors across the country would issue shelter-in-place orders and businesses deemed non-essential would shut down operations. Now, months after the first COVID-19 cases,…
Step-by-Step Guide: How to do SEO on Your OwnSearch engine optimization is the process of improving your website to gain an audience through organic results. SEO does not involve paid advertisements to get traffic; it’s simply ranking in search results. If your site isn’t on the front page of Google, you probably aren’t…
How to Create a Social Media Holiday Strategy in 5 Easy StepsThe holiday season is right around the corner and there are lots of people who want to make sure they do not miss the action.… By Kandice Tyler
How to Create a Holiday Social Media CalendarWith the temperature starting to drop outside, this is a sure sign that the holidays are right around the corner. Therefore, businesses need to make… By Dorothy Wolden
How to Prepare eCommerce Store for the Holiday SeasonWhen people think about the holiday season, they often think about cold temperatures, hot chocolate, Christmas trees, and a litany of holiday shopping. For businesses,… By Andrew Esposito
6 Brilliant Ideas for Christmas Social Media CampaignsAs the temperature starts to drop outside, there are many people who are getting ready for the holiday season. For many businesses, this has been… By Kandice Tyler
9 Most Important Local SEO Ranking Factors for Small BusinessesIf you are looking for ways to compete in the modern era, then you need to leverage the power of digital marketing. Put simply, most… By Tyson Copeland
9 Best Types of Social Media Content for EngagementIn today’s world, digital marketing is the single most important part of an advertising campaign. There are many parts when it comes to digital marketing… By Andrew Esposito
8 Reasons Your Site Isn’t Showing Up on Google (and How to Fix It)Every month, people conduct between 40-60 billion searches on Google. Of those billions of searches, 46 percent had local intent. Furthermore, 91 percent of adults… By Tyson Copeland
What’s Your Competitive Advantage?Every company has competitors. The nature of business is to compete for buyers’ attention and money. Even the smallest business in the tiniest town competes… By Dorothy Wolden
What is the Importance of Local SEO for Small BusinessesMany small business owners are still trying to figure out online marketing. In order to stand out, small businesses should embrace local SEO. Local SEO… By Tyson Copeland
9 Local SEO Tips Every Small Business Owner Can Benefit FromIn today’s world, it is important for all small businesses to make sure they have a strong online presence. While there is still a place… By Tyson Copeland
The Ultimate Local SEO Strategy for Small Business OwnersIn today’s era, it is critical to have a strong online presence. The reality is that when people are looking for products and services, they… By Tyson Copeland
9 Plumbing Digital Marketing Ideas for Small Business OwnersLack of a stronger online presence will affect how well you compete in the market as a business owner. In this age of technology, the… By Dorothy Wolden
9 Most Important Local SEO Ranking Factors for Small BusinessesIf you are looking for ways to compete in the modern era, then you need to leverage the power of digital marketing. Put simply, most… By Tyson Copeland
8 Reasons Your Site Isn’t Showing Up on Google (and How to Fix It)Every month, people conduct between 40-60 billion searches on Google. Of those billions of searches, 46 percent had local intent. Furthermore, 91 percent of adults… By Tyson Copeland
What is the Importance of Local SEO for Small BusinessesMany small business owners are still trying to figure out online marketing. In order to stand out, small businesses should embrace local SEO. Local SEO… By Tyson Copeland
9 Local SEO Tips Every Small Business Owner Can Benefit FromIn today’s world, it is important for all small businesses to make sure they have a strong online presence. While there is still a place… By Tyson Copeland
100 Hottest Keywords for Local Plumbing CompaniesDuring this current age of technology, plumbing has become a very competitive industry. People are starting to rely on search engines to find a plumbing… By Rubi Centeno
Step-by-Step Guide: How to do SEO on Your OwnSearch engine optimization is the process of improving your website to gain an audience through organic results. SEO does not involve paid advertisements to get… By Tyson Copeland
What is an SEO Title Tag & Why is it So Important?HTML is not exactly a coding language, but it is a structural language used on the Internet so that sections, paragraphs, headings, and links can… By Tyson Copeland
What is Local SEO & How Does it Differ From Organic SEO?The search engine optimization landscape seems to be littered with a variety of terms including local SEO and organic SEO. If you own and operate… By Kandice Tyler
SEO vs PPC, Which is Better for Achieving my Business GoalsSmall business owners like you want to know which is better, SEO or PPC? After all you may have heard that SEO takes a long… By Rubi Centeno
What are Backlinks in SEO & Do I Really Need Them?Successful search engine optimization requires that you use actionable SEO techniques to drive organic traffic. Making important ranking factors part of your SEO strategy will… By Tyson Copeland
How to Find Affordable SEO Services for Your Small BusinessConsidering the vital role that SEO plays in marketing, working with experts will ensure you improve your website, expand upon other aspects of your online… By Krystal Burt
How Much Does Local SEO Cost for an Agency Versus On My Own?Every business website needs search engine optimization, a practice that helps to increase brand awareness, build targeted traffic, and improve the search engine rankings of… By Krystal Burt
The Ultimate Local SEO Strategy for Small Business OwnersIn today’s era, it is critical to have a strong online presence. The reality is that when people are looking for products and services, they… By Tyson Copeland
Ideas for Marketing Your Roofing Company That Small Business Owners Should Try TodayWhen operating and marketing your roofing business, finding leads can be a major challenge. Luckily, there are multiple ideas you can implement to ensure a… By Dorothy Wolden
Start Planning Your Holiday Season Campaigns NowThe holiday season is always an important time for retailers and an opportunity to bolster sales before the end of the year. This year has… By Dorothy Wolden
Best Marketing Campaign Ideas During the PandemicWhen we rang in 2020, no one knew what the year had in-store for us. No one could’ve predicted that, in mid-March, governors across the… By Dorothy Wolden
Are You Ready for What’s Next? Post-COVID-19 Marketing Strategies for Your RelaunchGet ready for the new norm. Life after COVID-19 is going to be different. How? Well, that remains to be seen—at least until there’s some… By Dorothy Wolden
How to Do Local SEO and Drive More Foot-Traffic to Your BusinessWhile organic SEO helps to improve your website’s visibility on a global scale, local SEO involves optimizing for local search. Essentially, local SEO is designed… By Tyson Copeland
6 HVAC Marketing Ideas That WorkAccording to statistics, as of February 2020, the global HVAC systems market size was valued at $130.5 billion in 2019 and is projected to reach… By Tyson Copeland
How to Delete a Business on Google MapsSo, can a person delete their business from Google Maps? It’s kind of a trick question, and the short answer is – you can’t. Keep… By Paul Beimers
Why PPC & SEO Are Better Together [2020 Update]Online marketing is a system in which there is arguably no such thing as overkill. Certainly, there is more than enough room for discussion and… By Müge Jones
How Much Should I Budget for Marketing [Updated for 2021]How much should a small business spend on marketing in 2021? Your small business marketing budget for the coming year will depend on a number… By Dorothy Wolden
How to Get My Google Listing RelistedSo, your GMB listing was suspended. Let’s face it. These things happen. It’s usually not the end of the world, and while it can be… By Paul Beimers
How to Use Google PostsGoogle Posts are little blurbs of information that you can post to your Google My Business listing. They will show up in the knowledge panel… By Kandice Tyler
Best Marketing Campaign Ideas During the PandemicWhen we rang in 2020, no one knew what the year had in-store for us. No one could’ve predicted that, in mid-March, governors across the… By Dorothy Wolden
Are Google My Business accounts free? What we know about the Google My Business consumer survey. Last month, Google My Business sent out a mysterious survey to some of its… By Kandice Tyler
Is Google+ Shutting Down For Small Businesses in 2019?Yes, Google + is shutting down for everyone, including your small business. Originally, the tech giant had planned to just shut down the consumer version… By Annette Sugden
How Amazon’s Alexa is Changing Small BusinessWith smart speakers and digital assistants like Amazon’s Alexa and Google Digital Assistant, there’s no doubt that voice search and AI are quickly changing online… By Annette Sugden
2018 Top 3 Google Updates that Impact Small Business The word ‘Google’ paired with ‘Update’ has the potential to strike fear into the hearts of SEOs and marketers everywhere. Let’s face it. The… By Dorothy Wolden
Google Rebrands Adwords, DoubleClick and MoreGoodbye Adwords. Hello Google Ads. This past week, Google announced something major. I know. I know. I know. Google is always announcing something. Often what… By Annette Sugden
Google Announces New Help for Service Area Business ListingsIt looks like Google is ready to give some love to service area businesses after all. For nearly 2 months now some service area businesses… By Annette Sugden
Google My Business Removes Business Hours for Some CategoriesIn what continues to be a whirlwind of a week for Google My Business updates, our talented team of GMB sleuths (aka our Local Listings… By Dorothy Wolden
Update: Google Expands Menu Feature to Services BusinessLast Thursday, our Local Listings Department noticed something interesting with a few of our clients’ Google My Business profiles in the form of the ability… By Annette Sugden
Google Adds Services to Menu Area of Google Maps AppGoogle seems to be slowly rolling out or testing a new Google My Business feature. At about 10 am this morning, Local Listings Specialist Team… By Annette Sugden
Reviews and All User Generated Content Mysteriously Vanish From GoogleSometime Thursday, March 15, 2018, all user-generated content seemed to have mysteriously disappeared from Google and Google has no idea where it went or what… By Annette Sugden
The Google Chrome Site Not Secure Warning is ComingIn July of 2018, Google will release a new version of the popular Chrome web browser that will display a warning designed to make your… By Annette Sugden
What is PPC Management and Do I Need to Run Paid Ads?Your online presence is vital to your business success. Search engine optimization is one way to get traffic to your website. Users go to a… By Dorothy Wolden
How to Advertise on Google and Get an ROIGoogle Ads allow you to show your ads to the right people, in the right place and at the right time. By targeting adverts for… By Müge Jones
SEO vs PPC, Which is Better for Achieving my Business GoalsSmall business owners like you want to know which is better, SEO or PPC? After all you may have heard that SEO takes a long… By Rubi Centeno
How to Run a Successful Display Ad Retargeting CampaignFor online businesses, conversion rates are a matter of life and death. According to a recent article from Forbes, the average conversion rate is only… By Müge Jones
How Does Pay-Per-Click Advertising Work & Should I Do It?Paid search is a digital marketing technique that allows advertisers to display ads on search engines such as Google or Bing. Apart from pay-per-click, other… By Müge Jones
4 Things to Look for When Choosing a Google Ads Management AgencyAs you shape your digital marketing strategy, you will consider the various options available to you. You will also look for ways to get the… By Müge Jones
6 Carpet Cleaning Marketing Ideas That WorkConsidering the number of residences and offices that have carpets, there is no doubt that the demand for carpet cleaning services is high and will… By Kandice Tyler
6 Car Dealership Marketing Ideas That WorkIn 2019 the automotive industry in the US grossed $752 billion in output. The market is also incredibly competitive, with many car dealers jostling for… By Kandice Tyler
Common Google & Facebook Ad’s Abbreviation MeaningsMarketing has become very dynamic. While there was a time when billboards, print media, and TV commercials could do all the work to sell products,… By Dorothy Wolden
5 Landscaping Marketing Ideas That WorkLandscaping is a thriving business that attracts many new entrepreneurs each year. It has continued to grow every year, and in 2019 alone the industry’s… By Tyson Copeland
Why PPC & SEO Are Better Together [2020 Update]Online marketing is a system in which there is arguably no such thing as overkill. Certainly, there is more than enough room for discussion and… By Müge Jones
What is Paid Media (How to Use It)Paid media is one of the tactics that a business can use to get the word out about their brand or service. It’s a tool… By Dorothy Wolden
