How to Create a Content Marketing Strategy that WorksThe modern consumer is more informed and empowered than ever before. Today, customers expect more from the brands that they interact with, a factor that has made it necessary for businesses to find the right strategies to meet these expectations. Content marketing is gradually becoming…
How Much Does SEO Cost for Small Businesses?As businesses seek to reach out to more customers and remain relevant, it has become necessary to embrace online marketing. Apart from taking your business online, you need to have a solid strategy that will help you build brand credibility, generate more website traffic, and…
5 Landscaping Marketing Ideas That WorkLandscaping is a thriving business that attracts many new entrepreneurs each year. It has continued to grow every year, and in 2019 alone the industry’s total revenue was $99 billion. It is a highly competitive field, with thousands of companies already established as well as…
Social Media Strategies That Small Businesses Can Use to Increase Their Brand AwarenessSmall business owners are constantly looking for new opportunities to reach more potential customers. Due to the popularity of social media, small businesses are developing… By Dorothy Wolden
The Most Common Social Media Questions AnsweredSocial media is a constantly evolving communication mecca that always presents new learning opportunities for novice and experienced online marketers. This presents a variety of… By Kandice Tyler
100 Hottest Keywords for Local Plumbing CompaniesDuring this current age of technology, plumbing has become a very competitive industry. People are starting to rely on search engines to find a plumbing… By Rubi Centeno
Step-by-Step Guide: How to do SEO on Your OwnSearch engine optimization is the process of improving your website to gain an audience through organic results. SEO does not involve paid advertisements to get… By Dorothy Wolden
Top Digital Marketing Strategies for Multi-location BusinessesIt doesn’t matter if you have two stores in the same town or 200 individual stores across the world—every location needs visibility. They might all… By Dorothy Wolden
5 Tactics to Boost eCommerce Traffic and SalesThese days, just about anyone can start an eCommerce business. Platforms like Shopify and BigCommerce provide complete tools to set up a site, manage an… By Tyson Copeland
Grow Your Franchise Business From One to Many LocationsFranchising is one of the best ways to approach entrepreneurship—especially if you plan to scale it. Not only is there a certain safety in aligning… By Kandice Tyler
Are You Ready for What’s Next? Post-COVID-19 Marketing Strategies for Your RelaunchGet ready for the new norm. Life after COVID-19 is going to be different. How? Well, that remains to be seen—at least until there’s some… By Dorothy Wolden
7 Tips to Grow Your Regional Business NationallyYou decided to go into business for yourself a few years back and it was the best decision you ever made. Your business took off… By Dorothy Wolden
What is an SEO Title Tag & Why is it So Important?HTML is not exactly a coding language, but it is a structural language used on the Internet so that sections, paragraphs, headings, and links can… By Kandice Tyler
What is PPC Management and Do I Need to Run Paid Ads?Your online presence is vital to your business success. Search engine optimization is one way to get traffic to your website. Users go to a… By Dorothy Wolden
How to Craft Your Own Business LogoA business logo also allows you to succinctly communicate information about your business and differentiate you from the competition. Creating a professional logo representing your… By Kandice Tyler
100 Hottest Keywords for Local Plumbing CompaniesDuring this current age of technology, plumbing has become a very competitive industry. People are starting to rely on search engines to find a plumbing… Sep 9, 2020 by Rubi Centeno
Step-by-Step Guide: How to do SEO on Your OwnSearch engine optimization is the process of improving your website to gain an audience through organic results. SEO does not involve paid advertisements to get… Sep 2, 2020 by Dorothy Wolden
What is an SEO Title Tag & Why is it So Important?HTML is not exactly a coding language, but it is a structural language used on the Internet so that sections, paragraphs, headings, and links can… Aug 21, 2020 by Kandice Tyler
What is Local SEO & How Does it Differ From Organic SEO?The search engine optimization landscape seems to be littered with a variety of terms including local SEO and organic SEO. If you own and operate… Jun 19, 2020 by Francesca Mariani
SEO vs PPC, Which is Better for Achieving my Business GoalsSmall business owners like you want to know which is better, SEO or PPC? After all you may have heard that SEO takes a long… Jun 17, 2020 by Rubi Centeno
What are Backlinks in SEO & Do I Really Need Them?Successful search engine optimization requires that you use actionable SEO techniques to drive organic traffic. Making important ranking factors part of your SEO strategy will… May 4, 2020 by Rick Jacobsen
How to Find Affordable SEO Services for Your Small BusinessConsidering the vital role that SEO plays in marketing, working with experts will ensure you improve your website, expand upon other aspects of your online… May 1, 2020 by Krystal Burt
How Much Does Local SEO Cost for an Agency Versus On My Own?Every business website needs search engine optimization, a practice that helps to increase brand awareness, build targeted traffic, and improve the search engine rankings of… Apr 29, 2020 by Krystal Burt
What is Search Engine Reputation Management?For any brand with an online presence, maintaining a good online reputation is an essential part of marketing and growth. Today, a good number of… Apr 18, 2020 by Rick Jacobsen
How Much Does SEO Cost for Small Businesses?As businesses seek to reach out to more customers and remain relevant, it has become necessary to embrace online marketing. Apart from taking your business… Apr 12, 2020 by Rick Jacobsen
6 Carpet Cleaning Marketing Ideas That WorkConsidering the number of residences and offices that have carpets, there is no doubt that the demand for carpet cleaning services is high and will… Mar 30, 2020 by Francesca Mariani
6 Car Dealership Marketing Ideas That WorkIn 2019 the automotive industry in the US grossed $752 billion in output. The market is also incredibly competitive, with many car dealers jostling for… Mar 27, 2020 by Francesca Mariani
Are You Ready for What’s Next? Post-COVID-19 Marketing Strategies for Your RelaunchGet ready for the new norm. Life after COVID-19 is going to be different. How? Well, that remains to be seen—at least until there’s some… Sep 1, 2020 by Dorothy Wolden
How to Do Local SEO and Drive More Foot-Traffic to Your BusinessWhile organic SEO helps to improve your website’s visibility on a global scale, local SEO involves optimizing for local search. Essentially, local SEO is designed… Jun 19, 2020 by Dorothy Wolden
6 HVAC Marketing Ideas That WorkAccording to statistics, as of February 2020, the global HVAC systems market size was valued at $130.5 billion in 2019 and is projected to reach… Mar 19, 2020 by Rick Jacobsen
How to Delete a Business on Google MapsSo, can a person delete their business from Google Maps? It’s kind of a trick question, and the short answer is – you can’t. Keep… Feb 26, 2020 by Paul Beimers
Why PPC & SEO Are Better Together [2020 Update]Online marketing is a system in which there is arguably no such thing as overkill. Certainly, there is more than enough room for discussion and… Feb 13, 2020 by Paul Beimers
How Much Should I Budget for Marketing [Updated for 2020] How much should a small business spend on marketing in 2020? Your small business marketing budget for the coming year will depend on a… Jan 1, 2020 by Dorothy Wolden
How to Get My Google Listing RelistedSo, your GMB listing was suspended. Let’s face it. These things happen. It’s usually not the end of the world, and while it can be… Oct 16, 2019 by Paul Beimers
How to Use Google PostsGoogle Posts are little blurbs of information that you can post to your Google My Business listing. They will show up in the knowledge panel… Sep 24, 2019 by Francesca Mariani
5 SEO Mistakes (How to Avoid Them)Search engine optimization (SEO) is an excellent, cost-effective way to get traffic to your small business website. However, there are some pitfalls to avoid. Follow… Jun 15, 2019 by Annette Sugden
How to Remove Fake Google ReviewsMost businesses will not dispute the power of Google reviews. They can tarnish a business’s reputation in the blink of an eye. Less than glowing words… Jun 13, 2019 by Kandice Tyler
How to Stop Google From Calling My BusinessRobocalls and phone scams are on the rise. According to the FCC, nearly half of the calls consumers receive in 2019 are spam. One type… Jun 11, 2019 by Annette Sugden
Should My Business Address Be My Home or a Virtual Office?According to research studies, over 50% of small enterprises operate from homes. If your small business is one of them, you might be wondering if your… Jun 8, 2019 by Annette Sugden
Are Google My Business accounts free? What we know about the Google My Business consumer survey. Last month, Google My Business sent out a mysterious survey to some of its… May 25, 2019 by Kandice Tyler
Is Google+ Shutting Down For Small Businesses in 2019?Yes, Google + is shutting down for everyone, including your small business. Originally, the tech giant had planned to just shut down the consumer version… Feb 15, 2019 by Annette Sugden
How Amazon’s Alexa is Changing Small BusinessWith smart speakers and digital assistants like Amazon’s Alexa and Google Digital Assistant, there’s no doubt that voice search and AI are quickly changing online… Aug 11, 2018 by Annette Sugden
2018 Top 3 Google Updates that Impact Small BusinessThe word ‘Google’ paired with ‘Update’ has the potential to strike fear into the hearts of SEOs and marketers everywhere. Let’s face it. The search… Aug 8, 2018 by Dorothy Wolden
Google Rebrands Adwords, DoubleClick and MoreGoodbye Adwords. Hello Google Ads. This past week, Google announced something major. I know. I know. I know. Google is always announcing something. Often what… Jul 7, 2018 by Annette Sugden
Google Announces New Help for Service Area Business ListingsIt looks like Google is ready to give some love to service area businesses after all. For nearly 2 months now some service area businesses… Jun 15, 2018 by Annette Sugden
Google My Business Removes Business Hours for Some CategoriesIn what continues to be a whirlwind of a week for Google My Business updates, our talented team of GMB sleuths (aka our Local Listings… Apr 5, 2018 by Dorothy Wolden
Update: Google Expands Menu Feature to Services BusinessLast Thursday, our Local Listings Department noticed something interesting with a few of our clients’ Google My Business profiles in the form of the ability… Apr 4, 2018 by Annette Sugden
Google Adds Services to Menu Area of Google Maps AppGoogle seems to be slowly rolling out or testing a new Google My Business feature. At about 10 am this morning, Local Listings Specialist Team… Mar 29, 2018 by Annette Sugden
Reviews and All User Generated Content Mysteriously Vanish From GoogleSometime Thursday, March 15, 2018, all user-generated content seemed to have mysteriously disappeared from Google and Google has no idea where it went or what… Mar 15, 2018 by Annette Sugden
The Google Chrome Site Not Secure Warning is ComingIn July of 2018, Google will release a new version of the popular Chrome web browser that will display a warning designed to make your… Mar 4, 2018 by Annette Sugden
Why Your Small Business Can’t Afford to Ignore Google Questions & AnswersYou may or not remember, but back in August of 2017, Google rolled out a feature on the Google Maps app for Android called Google… Feb 25, 2018 by Annette Sugden
What is PPC Management and Do I Need to Run Paid Ads?Your online presence is vital to your business success. Search engine optimization is one way to get traffic to your website. Users go to a… Aug 15, 2020 by Dorothy Wolden
How to Advertise on Google and Get an ROIGoogle Ads allow you to show your ads to the right people, in the right place and at the right time. By targeting adverts for… Jul 6, 2020 by Dorothy Wolden
SEO vs PPC, Which is Better for Achieving my Business GoalsSmall business owners like you want to know which is better, SEO or PPC? After all you may have heard that SEO takes a long… Jun 17, 2020 by Rubi Centeno
How to Run a Successful Display Ad Retargeting CampaignFor online businesses, conversion rates are a matter of life and death. According to a recent article from Forbes, the average conversion rate is only… Apr 26, 2020 by Rick Jacobsen
How Does Pay-Per-Click Advertising Work & Should I Do It?Paid search is a digital marketing technique that allows advertisers to display ads on search engines such as Google or Bing. Apart from pay-per-click, other… Apr 23, 2020 by Rick Jacobsen
4 Things to Look for When Choosing a Google Ads Management AgencyAs you shape your digital marketing strategy, you will consider the various options available to you. You will also look for ways to get the… Apr 21, 2020 by Francesca Mariani
6 Carpet Cleaning Marketing Ideas That WorkConsidering the number of residences and offices that have carpets, there is no doubt that the demand for carpet cleaning services is high and will… Mar 30, 2020 by Francesca Mariani
6 Car Dealership Marketing Ideas That WorkIn 2019 the automotive industry in the US grossed $752 billion in output. The market is also incredibly competitive, with many car dealers jostling for… Mar 27, 2020 by Francesca Mariani
Common Google & Facebook Ad’s Abbreviation MeaningsMarketing has become very dynamic. While there was a time when billboards, print media, and TV commercials could do all the work to sell products,… Mar 25, 2020 by Dorothy Wolden
5 Landscaping Marketing Ideas That WorkLandscaping is a thriving business that attracts many new entrepreneurs each year. It has continued to grow every year, and in 2019 alone the industry’s… Mar 21, 2020 by Rick Jacobsen
Why PPC & SEO Are Better Together [2020 Update]Online marketing is a system in which there is arguably no such thing as overkill. Certainly, there is more than enough room for discussion and… Feb 13, 2020 by Paul Beimers
What is Paid Media (How to Use It)Paid media is one of the tactics that a business can use to get the word out about their brand or service. It’s a tool… Aug 29, 2019 by Dorothy Wolden
