Small Business Digital Marketing Blog Articles

7 Reasons to Consider Hiring a Digital Marketing Agency

The advent of the internet and its rapid adoption has significantly transformed the global marketplace. It has provided business owners with countless opportunities to engage the masses and market their products. In this fast-paced world of digitization, it’s increasingly becoming challenging for organizations to maintain…

A Small Business Guide on How to Write a Blog Post

Most small businesses have a blog on their website. Whether you had a designer create a site for you or bought a stock template to customize, a blog section is standard these days—and for good reasons. A blog can be your small business’ most powerful…

A Comprehensive Guide to Local SEO in 2021

SEO is an overall important aspect of any marketing strategy. However, any good marketer knows that it’s useless to spend millions targeting a general audience. Excellent and effective marketing aims at spending money only on people you view as relevant clients. The most effective form…

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The Complete Guide to Google’s Algorithm Updates (and How to Optimize for Them)

As the largest search engine in the world, Google has come a long way from its early days. One of the main reasons Google is…

By Brandon Treadway

How to Delete a Business on Google Maps

So, can a person delete their business from Google Maps? It’s kind of a trick question, and the short answer is – you can’t. Keep…

By Paul Beimers

Should I Use My Home Address for My Business on Google?

According to research studies, over 50% of small enterprises operate from homes. If your small business is one of them, you might be wondering if your…

By Annette Sugden

How to Stop Google From Calling My Business

Robocalls and phone scams are on the rise. According to the FCC, nearly half of the calls consumers receive in 2019 are spam. One type…

By Annette Sugden

5 Tips to Help You Win Big with Facebook Video Marketing

You already know that social media is an integral part of your digital marketing strategy. However, one component of social media that holds a bit…

By Andrew Esposito

The Importance of Building a Responsive Website

As technology develops, so too do the ways that we interact with it. Only a decade or so ago, the best way to browse the…

By Nick Robello

The 6 Fastest Loading WordPress Themes

If you’re building a website, WordPress is one of the best platforms to use. This open-source program is one of the most widely used options…

By Tyson Copeland

The 5 Most Important KPIs to Track in Your Digital Marketing

If you want to promote your business, you need to invest in marketing. However, how can you tell which methods are working the most? If…

By Jarod Christiansen

Google MUM: Google’s Newest Search Technology

These days, it’s hard to understand how much impact search engines like Google have on our daily lives. Try to remember what it was like…

By Alex Taylor

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The Complete Guide to Google’s Algorithm Updates (and How to Optimize for Them)

As the largest search engine in the world, Google has come a long way from its early days. One of the main reasons Google is…

By Brandon Treadway

Google MUM: Google’s Newest Search Technology

These days, it’s hard to understand how much impact search engines like Google have on our daily lives. Try to remember what it was like…

By Alex Taylor

Google Lighthouse Reports: Your Best SEO Friend in 2021

As a business, your website is one of your most crucial assets so it’s imperative to make sure that your site runs smoothly and efficiently.…

By Brandon Treadway

The Power of Links & Anchor Text in Your SEO

As any business knows, search engine optimization is crucial for building a stronger and more productive marketing strategy. However, there are so many components related…

By Rubi Centeno

Content is Not King… But It Can Be: How to Write SEO Content that Ranks

“Content is King.” For years marketers have been preaching these three words since Bill Gates wrote them in an essay about the future of the…

By Brandon Treadway

Six Best Local SEO Tips for the Holidays

Preparing your business for a holiday can be stressful, whether it’s Mother’s Day, the Fourth of July or Halloween you want to be prepared. As…

By Kandice Tyler

Comprehensive Guide to Writing SEO Product Descriptions

Why SEO-Friendly Product Descriptions are Important 53% of shoppers research a product before they make a purchase decision. More research shows that 87% of shoppers…

By Tyson Copeland

6 Google Alternative Search Engines to Use in 2021

Even with a global online market share of 88%, more and more users online are looking for alternatives to Google. It’s become so engrained in…

By Tyson Copeland

Bing SEO: Beginner’s Guide to Optimizing for Bing Search

In this article, we’ll look at Bing Search Engine Optimization fundamentals, why businesses need to take Bing more seriously, and tips to optimize SEO for…

By Dorothy Wolden

DuckDuckGo vs Google: Everything You Need to Know

What is DuckDuckGo? DuckDuckGo is an online search engine whose main selling points to its customers and leverage against its competitors is its simplicity and…

By Tyson Copeland

Seven Essential SEO Strategies for Multilocation Businesses

How Multi-Location SEO Differs Whether a local one or a big corporation with multiple locations, any company requires a local online presence to succeed in…

By Tyson Copeland

Seven Ways SEO Can Improve Your Organic Search Results

Appearing on the first Google pages can have many benefits including a higher ROI for your business. Many searchers often see businesses on the first…

By Tyson Copeland

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How to Delete a Business on Google Maps

So, can a person delete their business from Google Maps? It’s kind of a trick question, and the short answer is – you can’t. Keep…

By Paul Beimers

Should I Use My Home Address for My Business on Google?

According to research studies, over 50% of small enterprises operate from homes. If your small business is one of them, you might be wondering if your…

By Annette Sugden

How to Stop Google From Calling My Business

Robocalls and phone scams are on the rise. According to the FCC, nearly half of the calls consumers receive in 2019 are spam. One type…

By Annette Sugden

5 Warnings You Need to Hear About Google’s Review Policy

One of the best ways to boost your brand online is through positive user reviews. Unfortunately, most people don’t take the time to leave comments…

By Rubi Centeno

The Power of Links & Anchor Text in Your SEO

As any business knows, search engine optimization is crucial for building a stronger and more productive marketing strategy. However, there are so many components related…

By Rubi Centeno

What is a Digital Marketing Agency & What Do They Do?

Simply put, a digital marketing agency is a marketing agency that has adapted to the ever-changing business landscape of the digital age. As a leading…

By Dorothy Wolden

7 Reasons to Consider Hiring a Digital Marketing Agency

The advent of the internet and its rapid adoption has significantly transformed the global marketplace. It has provided business owners with countless opportunities to engage…

By Dorothy Wolden

Top 5 Digital Marketing Trends for Small Businesses in 2021

Businesses of all sizes need to have a creative marketing plan in place to stay competitive. If you own or run a small business, it’s…

By Rubi Centeno

A Complete Local SEO Checklist for Small Businesses

Is your business visible to your customers? Let’s say you run a restaurant. There are plenty of restaurants out there, and keying in, let’s say,…

By Dorothy Wolden

10 Local and Affordable SEO Strategies for Small Businesses

What is Local SEO? SEO stands for search engine optimization. It focuses on the strategies and activities that boost your visibility on a global level.…

By Tyson Copeland

A Simple Guide to Optimization for Local Search

In the ever-evolving digital world, all businesses should strive to digitize their processes to survive the competition. Creating an online presence is the first step…

By Tyson Copeland

7 Ways to Improve Your Local SEO Right Now

Statistics show that 46% of searches on Google are for local businesses. Customers search for the best services and products near them. They need answers,…

By Tyson Copeland

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5 Great Marketing Tips for Your eCommerce Business in 2021

When you own an eCommerce business, it’s all about making sales. Often, more marketing goes hand in hand with more sales. If you want to…

By Dorothy Wolden

Best Marketing Campaign Ideas During the Pandemic

When we rang in 2020, no one knew what the year had in-store for us. No one could’ve predicted that, in mid-March, governors across the…

By Dorothy Wolden

8 Ideas for a Successful Small Business Saturday in 2019

Are you planning something big for this year’s Small Business Saturday? If not, you ought to! Below are some compelling reasons for why you should…

By Tyson Copeland

Are Google My Business accounts free?

What we know about the Google My Business consumer survey. Last month, Google My Business sent out a mysterious survey to some of its…

By Kandice Tyler

How Amazon’s Alexa is Changing Small Business

With smart speakers and digital assistants like Amazon’s Alexa and Google Digital Assistant, there’s no doubt that voice search and AI are quickly changing online…

By Annette Sugden

2018 Top 3 Google Updates that Impact Small Business

The word ‘Google’ paired with ‘Update’ has the potential to strike fear into the hearts of SEOs and marketers everywhere. Let’s face it. The…

By Dorothy Wolden

Google Rebrands Adwords, DoubleClick and More

Goodbye Adwords. Hello Google Ads. This past week, Google announced something major. I know. I know. I know. Google is always announcing something. Often…

By Annette Sugden

Google Announces New Help for Service Area Business Listings

It looks like Google is ready to give some love to service area businesses after all. For nearly 2 months now some service area businesses…

By Annette Sugden

Google My Business Removes Business Hours for Some Categories

In what continues to be a whirlwind of a week for Google My Business updates, our talented team of GMB sleuths (aka our Local Listings…

By Dorothy Wolden

Update: Google Expands Menu Feature to Services Business

Last Thursday, our Local Listings Department noticed something interesting with a few of our clients’ Google My Business profiles in the form of the ability…

By Annette Sugden

Google Adds Services to Menu Area of Google Maps App

Google seems to be slowly rolling out or testing a new Google My Business feature. At about 10 am this morning, Local Listings Specialist Team…

By Annette Sugden

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5 Tips to Help You Win Big with Facebook Video Marketing

You already know that social media is an integral part of your digital marketing strategy. However, one component of social media that holds a bit…

By Andrew Esposito

6 Chrome Extensions to Help with Your PPC Campaigns

As far as web browsers go, nothing is quite as helpful or versatile as Google Chrome. Since its inception, Chrome has become the browser of…

By Tyson Copeland

Why Your Google Ads are Getting Disapproved and How to Fix Them

When it comes to online advertising, pay-per-click ads are one of the best models for driving traffic to your website and landing pages. Google AdWords…

By Tyson Copeland

9 Tips for Launching Your First Google Ads PPC Campaign

If you want to search for something online, you “Google” it. While Google wasn’t the first search engine, it has become the most valuable. In…

By Mesha Corey

How iOS 14 is Impacting Your Facebook Ads Campaign

If you run a small business today, then you probably know the importance of having a strong social media presence. With hundreds of millions of…

By Ashlie Kim

8 PPC Mistakes That Kill Your Campaign and How to Fix Them

Pay-per-click (PPC) marketing is one of the greatest digital marketing channels that businesses of various sizes can employ to reach customers. It helps companies to…

By Dorothy Wolden

The Complete Guide to the Cost of Google Ads

65% of small-to-midsized businesses invest in PPC (pay-per-click) advertising. Most of these enterprises spend a significant portion of this expenditure on Google Ads (previously Google…

By Andrew Esposito

How to Maximize Your Paid Media Through Tough Financial Times

Tough economic times hit everyone hard—especially small business owners. Unfortunately, small businesses are often already operating in a lean capacity and there’s not much fat…

By Dorothy Wolden

What is PPC Management and Do I Need to Run Paid Ads?

Your online presence is vital to your business success. Search engine optimization is one way to get traffic to your website. Users go to a…

By Dorothy Wolden

How to Advertise on Google and Get an ROI

Google Ads allow you to show your ads to the right people, in the right place and at the right time. By targeting adverts for…

By Müge Jones

SEO vs PPC, Which is Better for Achieving my Business Goals

Small business owners like you want to know which is better, SEO or PPC? After all you may have heard that SEO takes a long…

By Rubi Centeno

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