Digital Marketing Services for Roofers
If you don’t have a strong online presence these days, your business simply won’t get noticed and you’ll be missing out on a huge opportunity to attract more customers and grow your roofing business. Your marketing campaigns must also target the online audience, because it is so vast and because the majority of consumers these days will thoroughly research a product online before deciding to buy anything. The best way to announce your roofing services to a broad audience is to include digital marketing as part of your overall strategy, and here are some of the tactics you should be considering.
Why Market My Roofing Service Business Online?
A number of studies and additional research have clearly shown that the vast majority of consumers in the modern world will make extensive use of social media and the mobile Internet, so as to learn about companies and products before making a purchasing decision.
That makes it very important that at least part of your marketing strategy is conducted online, so you can be found by those consumers searching for your products or services.
It’s tremendously convenient for you as a seller of products or services to market online because your store can be open 24 hours a day to attract potential customers. The same thing can be said for the customers themselves since it’s just as convenient for them to be able to shop at any time of the day or night.
You should also be marketing online because of the extraordinary reach of the Internet, which will literally allow you to penetrate into every corner of your area with your advertising content.
The cost of digital marketing is another big appeal of this approach since it’s not necessary to maintain a storefront which you’d have to pay for each month, nor is it necessary to create product displays for the purpose of attracting customers.
You can also use your website to identify visitor behaviors and to find out which type of content on your site interests them the most. Once you have learned this information, it should be fairly simple for you to personalize offers to individual users, so you can address their specific needs and desires, and increase the chances of making a sale.
Another great thing about digital marketing is that it allows you to establish a solid relationship with your customers. Once you’ve obtained their contact information, it’s a simple matter to periodically send emails out to potential customers to keep them informed about company activities.
There is no question that social media is playing a much larger role in digital marketing these days, so it’s especially important that you establish a presence on social media as well, since that’s where a great many buying decisions are now being made
What are My Options for Digital Marketing?
Obviously, there are a great many possible tactics that you can choose from to devise your own digital marketing strategy, and the ones you do select should align with your business goals and objectives. Here are some of the most popular tactics being used today, and you probably couldn’t go wrong if you were to use some or all of these particular marketing strategies.
Website Design & Development
The most important single component of your digital marketing strategy should be your website, and everything else you do online should direct traffic back to that one central hub. Your website is your primary presence online, and it’s how the entire world comes to know about your brand and any products or services you have to offer.
That makes it critical that your website provides a very clear picture of what your brand is all about, and exactly what kinds of goods or services you have to offer. If you can establish an interesting and informative website that provides value to users, you should have a steady flow of visitors to your site who can be converted into customers.
Search Engine Optimization
In most cases, the number one source of website traffic will be organic searches which consist of standard searches conducted by users that will hopefully find your company. This means that you should optimize your website so that it can have a high search engine ranking, and will, therefore, be presented to a large number of users who are searching for your particular products or services.
Search engine optimization helps to build credibility for your company and to foster trust among users. When you provide a satisfying experience to visitors at your website, this goes a long way toward building interest in your company, and in trusting you as a potential business partner.
One aspect of SEO which you simply can’t afford to overlook is local search engine optimization, which strives to increase your visibility to a local audience, such as those consumers in your town or city.
If you use local SEO properly, it should lead to increased engagement with your local audience, as well as a greater volume of website traffic, and thus an increased number of conversions. One thing you have to be aware of about search engine optimization is the fact that it’s constantly being updated by the major search engines. When you consider that search engine optimization can dramatically increase your visibility to users, it’s well worth whatever you have to pay to update your website to include good SEO.
PPC
There are three important factors you need to keep in mind when developing a pay-per-click (PPC) marketing strategy. The first of these is the proper use of keywords, which involves avoiding the temptation to saturate your content with keywords and tons of variations, in the hope of catching the attention of Internet searchers.
You’re much better off to identify a small group of keywords that matter the most, and which will be the likeliest keywords used for searches. The next thing to keep in mind is your ad copy, which should of course include those most important keywords you chose, and which should also provide a clear description of any products or services you’re offering to consumers.
The third element of your PPC strategy should be to develop a compelling landing page. This landing page should convey to users what your company is all about, and should provide more information on your products and services. It should also include a contact form whereby you can obtain an email address from visitors to your landing page, and then later on this information can be used to follow up on the lead to hopefully convert them into a paying customer.
Social Media
Social media platforms are playing a bigger and bigger role in purchasing decisions these days, and that’s the main reason you need to have a presence on at least the specific social media where your target audience spends a lot of time.
If you have a regular presence on social media, you’ll have the opportunity to inject some personality into your brand, so that consumers can see your company is much more than a cold, unfeeling corporation.
You can use social media to help control how your company is perceived by consumers and to manage your reputation. By promptly reacting to any negative comments about your brand, you can limit any damage which might occur, and you might even be able to convert negative sentiment into a more positive attitude by your sensitive response. This can also help to increase trust in your company, and in an environment where consumers have so many brand choices, this can be a crucial factor. When consumers are aware that you have a regular presence on social media, it tells them that you care about them, and you’re interested in interacting.
There is no better way to obtain feedback about customers’ needs and desires than to ask them directly in social media. This will give you a pretty clear idea of what users think of your brand and its products, and if anything needs to be tweaked or adjusted, you can use these insights to do so.
If increased customer engagement is one of your objectives, social media is one of the best ways to accomplish that. By having a regular presence on social media, you can carry on daily exchanges with customers and potential customers, keeping them engaged with your brand.
Brand Management
One of your company’s most valuable assets is its reputation, and while it might take years to build up a solid reputation, it can only take a few days to have it destroyed. That’s why it’s so important to take whatever steps are necessary to maintain your good reputation, and that might include using tools to monitor any commentary about your brand. It might also include engaging the services of a reputation management firm that specializes in repairing the damage done, and in maintaining a positive reputation with respect to consumers.
While local SEO is often critical for helping consumers in your town or city to locate your business, it’s not the only way that local consumers learn about you. These days, it’s also very important to have accurate information in the many directories and citations which list your business, for instance, Facebook, Yelp, and Google My Business. It would be well worth your while to retain an agency to help keep all this information accurate and up-to-date, especially if you have made any recent moves, or changed any of the information which appears on these directories and citations.
Types of Roofing Service Businesses We Help
There are quite a few different kinds of roofing service which contractors in the business provide, and we can help any of these kinds of businesses attract more customers. You might specialize in residential roofing installation or residential roofing repair, or it might be commercial roofing installation or commercial roofing repair. You might be just a general roofing contractor as well, and we can definitely help you acquire more leads, more paying customers, and more sales.
How Do I Get Started?
To get started with your digital marketing strategy, a great first step would be to invite our team in to perform a complimentary assessment of your website’s performance, as well as your present digital marketing strategy. After we’ve formed some conclusions, we can share those with you so that together we can identify some opportunities where improvements might be made. Then you can just sit back and relax, in the knowledge that the professionals are at work on your behalf, and that your business is about to take some major strides forward.
