Website Design Pricing
Today, 91 percent of customers who visit a store in person do so because of their experience with the brand online. As such, an increasingly high number of businesses are appreciating the significance of building and maintaining a strong online presence. Because your website is the first point of contact for your business, a professional website will go a long way in helping you achieve your marketing objectives.
Why Have a Professionally Designed Website?
The marketing landscape has changed remarkably in recent years, due in large part to the increasing number of customers who are spending their free time online. These days, having an extension of your business online through a website will make it easier for customers to find you. While a website will ensure that you are seen online, a unique and professional website will help you stand out from the crowd.
Responsive Website Increase Customer Use
A responsive website can adapt its content to the screen size from which it’s being assessed. Essentially, having a responsive design eliminates unnecessary scrolling and zooming, which hurts your clients’ user experience on your website.
Further, in 2015, Google identified mobile adaptability as a key website ranking factor in its search algorithms. Ranking higher on Google increases your website’s overall traffic, and as a result, increases your conversion rates.
Just some of the ways that we can improve your website include:
Faster Loading Speeds
People hate using websites that take forever to load their pages, even if the content on these pages is high-quality. Our highly-responsive websites are made to adapt to the different devices it can be accessed from, which increases its overall loading speeds for the convenience of your customer.
Lower Bounce Rates
Your website’s bounce rate represents the percentage of visitors who navigate away from your website after viewing only one page. Typically, unresponsive websites have higher bounce rates compared to responsive ones because of their poor user interface. On the flip side, you are bound to see more consistent navigation and customer engagement through a responsive website.
Increased Traffic Across an Array of Devices
Unresponsive websites primarily rely on desktop traffic for their conversion, missing out on potential traffic from tablets and mobile devices. Today, with the increased usage of mobile devices, unresponsive websites will lose their competitive edge in their respective industries. The versatile nature of a responsive website ensures more traffic from various devices.
Better Customer Interaction
Often, customers will leave comments on various posts on your website. These comments or feedback will help you further improve your services to match their preferences, as well as further establish your value to prospective customers. A responsive website makes it easier for customers to give feedback on your product and services, affording you a chance to address your areas of weakness.
Referral traffic represents a huge percentage of your website’s total traffic. In fact, in some industries, referral traffic could be the difference between you and your next-door competitor. An updated and responsive website makes it easy for clients to share the content they read on your website, as the social media sharing icons are positioned for ease of use.
In a nutshell, when it comes to improving the user experience of a website, the objective is to reduce the obstacles that visitors would face when they visit the site. A good user experience will ensure that customers who visit your website and scroll through the web pages understand what the site is about, and ultimately get the information they want. When your website offers value to users, they are more likely to spend time on the web pages learning about your services.
A professionally designed website will not serve the intended purpose if it is not highly visible. When building a properly functioning website, we will make sure that it is optimized for search engines. Here is how our SEO web design will ensure you receive appropriate traffic.
Visually Pleasing Website
If a website is boring and lacks substance, most of the users who visit it will exit within a short time. People will be interested in visually appealing websites that are easy to navigate, and contain the information they need. Our SEO friendly web design focuses on keeping your visitors engaged, and encouraging them to keep coming back to the site.
Placement of Keywords
Keywords are a vital part of SEO. We will choose the keywords and phrases that are most relevant to your product or services, and incorporate them into your web content. By making sure that your web pages satisfy search intent, the professional website we design for you is likely to rank higher. This approach helps to make your website both searchable and visible.
Better Load Speed
A slow website will compromise user experience because it will take too long for online visitors to find what they are looking for. This will not only hurt your search engine rankings, but can also hurt your business image and sales performance. We can help you by optimizing your images, improving server response time, and by caching pages to improve page load speed.
We Can Incorporate a Blog in Your Web Design
An SEO friendly web design will often include a blog. A blog makes for a great way to keep your content fresh, and to establish yourself as an expert in your field. The good news is that you can hire someone to create quality and relevant blog content for you, making sure that the blog features keywords and has links to the appropriate product pages, leaving you the time to focus on your business.
Social Media Integration
When integrating SEO into your website, we are always aware that SEO works well with social media. An SEO friendly web design makes it easy for you to direct your social media audience to your online site. You can also share the links to your website and blog content on social media, helping you attract more traffic to your website.
Part of Getting Properly Found Online
When building an online presence, you should find ways of making it easy for customers to find you and get to learn more about your products. Google and other search engines tend to prioritize websites that are user-friendly and easy to navigate, which means that having a professional website will be an integral part of your online marketing campaign. Here is what we will focus on when designing your website.
Search engines are constantly working on providing users with great user experience, which is why user-friendly websites stand a better chance of ranking highly in the search engine results pages. We can help you create a professional and user-friendly website that features well-planned information architecture and provides easy navigation. A user-friendly website will subsequently increase your online visibility and help you convert visitors into customers.
Optimized for Search
It is not enough to build a visually appealing website that is easy to use. If you want your efforts in design, content development, and user experience to bear fruit, the website must be optimized for search so that it earns traffic. We can help to optimize the content on the site, use keywords appropriately, and use page titles and meta tags on all the web pages.
Secure and Accessible
Security and accessibility affect SEO rankings, meaning that they impact how easy it is for customers to find you online. You should take the necessary measures to protect your site from hackers and ensure the data passed between the browser and web server remains private. Accessibility ensures that people with disabilities can access your website and content, a factor that increases traffic and sales.
Expertise, Authority, and Trustworthiness
Google considers good websites to be those that demonstrate expertise, authority, and trustworthiness. When your website has quality content, you will come across as an expert in your field, increasing your rankings and helping you earn the trust of your customers.
Link to Quality Sites
A good website is referenced by other good sites, especially other sites in the same industry. Search engines will see this as a sign that your website is easy to use and provides a good user experience. You should ensure that users get straight to quality content when they visit your site. It would also be important to work on getting a high number of quality incoming links than other websites with which you are competing for the same keywords.
Other Technical Factors
There are several technical factors we focus on so you can be found properly online. We will include accurate and unique headings on the different landing pages, make sure the backlink anchor text is organic and diverse, and get rid of intrusive interstitial pop-ups.
Mobile Responsive Design
With consumers spending more time using their smartphones, it has become necessary for businesses to adopt mobile responsive designs for their websites. A mobile responsive design means that the website’s layout and content will adapt depending on the size of the screen of the device on which it is presented. All our websites are built to be fully accessible across different devices, so that your customers can have the best possible experience. We make sure that users can access the sites on cell phones, tablets, and desktop computers.
Adaptation to All Devices
With mobile responsive design, a website will provide the same quality of interface regardless of the screen size of the device from which it is being accessed. All our online sites can adjust to the size of the screen, making the website appealing and ensuring content is displayed in a way that is easy to browse.
Simple Mobile Navigation
When designing a professional website, we are always aware of the fact that hand-held devices have limited space. However, we make sure that users can easily navigate from one page to another as they look for the information they need. The navigation for mobile screens is simplified and visible, with the navigational elements being large enough to increase user engagement.
Users who spend a significant amount of time viewing websites on their phones will get used to different gestures. These include touching, double touching, touch and drag, hold and drag, pinch out and pinch in. We stay on top of the commonly used website practices on these sites so we can make them part of the web design for improved user experience.
Fillable forms play a critical role when it comes to converting visitors into customers. We make sure that these forms are visible and big enough so that users have an easy time clicking on them. The forms are also short to reduce the amount of time that people spend filling them out, a factor that encourages more users to provide the required information.
A call-to-action informs site visitors of the specific action that you would like them to take. When you have a clear CTA, it will be easy for users to take action during their visits. Since most hand-held devices have limited screen space, we make sure that the CTA buttons are adjusted to compensate for the limitation.
When building a mobile version of a website, there is always the risk of losing the unique branding associated with the company. Each of our designers has an eye for detail and will ensure that the design reflects your brand across devices, and different screen sizes. A consistent brand image plays an important role in helping to attract and retain customers.
Trust the Professionals to Build Your Dream Site
There are many reasons why you should invest in a professionally designed website. A better website will give visitors to your site a good first impression, and better present the professional nature of your company. A great website will also be the ideal way to establish consistent brand identity, keep up with the competition, reduce bounce rates, and ultimately boost revenue. If you are interested in having a better website to give you the freedom to focus on your customers, then contact us today to get started.