Digital Marketing Services for eCommerce Shops

Website Design & Development

Statistics show that over 50% of consumers research product information before buying from a store. Most buyers look for information online to inform their purchasing decisions. Having a good website can ensure these customers find your business and buy your products and services. 

Having a professional website is the foundation of digital marketing success. You can sell your goods to customers from sites or use them to direct them towards your physical stores. A professional website can help you achieve these objectives. 

A good website can help you communicate your brand values and offering to prospective customers. It can allow you to build authority and credibility. You can also use it to distinguish your goods and services from competitors.

What does a professional website entail? A professional site satisfies these requirements:

• Simple Navigation: Visitors should find what they need fast. Your navigation menus should help them find what they require. 
• Attractive Design: Your website should be appealing to visitors. Use eye-catching colors, stunning pictures, and awesome fonts to capture people’s attention. 
• Helpful Content: People online look for the most useful content. Search engine algorithms are aware of this fact, and they strive to offer the most relevant content to people. 
• Search Engine Optimization: Proper SEO strategies can ensure your website is visible and you reach more people. 
• Fast Loading Speed: Online shoppers prefer websites that load in under 3 seconds. They leave sites that take longer to load. 
• Easy Conversion: Your website should have a simple customer journey. Buyers should interact with your site for the first time, check out your products, add them to their carts, pay for them, and track their logistics information with ease. 

You can design and optimize your site in-house or hire professionals to do it. 

Search Engine Optimization

Search engine optimization (SEO) is essential for greater visibility and searchability. It also offers various other benefits. These benefits include: 

• Organic search is often the primary source of site traffic. 
• SEO builds credibility and trust. 
• Local SEO leads to higher conversion, traffic, and more leads. 
• Keeps you up to date with leading SEO strategies that always change. 
• SEO is quantifiable, meaning you can measure your performance and improve. 
• SEO is cheap, as SEO expenditures can result in long term benefits. 

What does SEO entail? SEO entails tailoring your content towards high performing keywords, creating relevant content, making your platforms mobile-friendly, improving user experience on your site, and taking advantage of local search. 

PPC

Success in PPC requires two approaches — the fundamental aspect and the complicated part. For the essential element, you need these steps:

• Have a keyword strategy. Filter the keywords to have high performing ones. You do not need all the keywords. Choosing the right ones for your target audience can yield the desired outcomes.
• Focus on conversion. Track your conversion to know if you get the expected results. You need to see if you are getting value for money via PPC. 
• Have the right keywords, landing pages, and ad copy. Ensure these elements work together to achieve the intended objectives. Use relevant keywords, have accurate ad copy, and optimize landing pages.

Beyond the basics, you may also want to have the right ad extensions, understand your settings, and leverage Google Display Network (GDN). 

E-commerce marketing services providers can take this work off your plate. 

Social Media

Customers spend a lot of time on social platforms. Businesses need a strong presence on these platforms to connect with them and sell their products or services. You can use social media to boost your site’s traffic, generate leads, build your brand, and engage your customers to understand them. 

Excellent reviews by past clients can be referral sources for your business. New clients trust the ratings of people that bought from you. Satisfy your clients’ needs, ask them to review your services, and address negative reviews to enjoy social media marketing for your e-commerce business. 

Brand Management Reputation

Your brand is an essential part of your business story. Strong brands often achieve their objectives. Work hard to ensure your brand image aligns with your values. You can manage your brand in two ways. 

• Build Your Reputation: 92% of online buyers read online reviews before their purchase. A good reputation can get you excellent reviews, making prospects choose your business. You should collect feedback from clients, manage threats to your reputation, and handle negative reviews professionally.
• Manage Citations: About 50% of local searches do not happen on search engines. They occur in directories and apps, such as Yelp and Google My Business. Managing citations ensures that your business information on these platforms is consistent, which increases your likelihood of customers finding your enterprise.