Let’s face it, you offer comparable (or better) services than the big companies, but you just don’t have the brand recognition and visibility that they do.
But pay-per-click advertising levels the playing field, allowing small businesses to compete in big ways and generate new business.
Read on to learn more about BizIQ’s PPC advertising services.
What is Pay-Per-Click Advertising (PPC)?
Online paid advertising, or PPC, is the purchasing of ad spots to drive traffic to your website you only pay for once someone clicks on your ad.
PPC leverages one or more digital channels, including search engines (like Google), social media platforms (like Facebook) and other websites.
PPC advertising has become a critical component of digital marketing for small businesses and can help your brand get faster results all while you are building your reputation with other marketing.
The Digital Marketing Landscape Has Changed
Let’s face it: we live in a digital forward world and with the global pandemic forcing every business to have an online presence, websites are proliferating the internet at warp speed.
From small companies, franchises and eCommerce companies, business owners have to continue to find ways to get to the top of the search engine results page.
You need to secure your piece of the internet and leveraging advertising avenues and maximizing all possible paths to increase leads and gain new customers is imperative. Why? Because online is where your customers are. Don’t let your competitors take your market share.
Our Pay-Per-Click (PPC) Advertising Offerings Include:
How is PPC different from SEO?
Where PPC means you pay for every click you get on your ad, SEO optimizes your site so that your content ranks organically. With SEO, an and all traffic that you get to your site doesn’t cost anything outside of your SEO management.
SEO and PPC also work beautifully together because they meet customers at different stages of the conversion process.
Where PPC is much better at bringing in traffic for people ready to buy right now, SEO is unmatched when it comes to earning traffic that is just now starting to learn about your industry or the types of products or services that you offer.
How much should I be spending on my PPC campaign?
Every campaign is different and more money does not always mean more results.
The real key to PPC campaign success isn’t simply how much you spend, but rather how strategically you use that ad spend.
While our pay-per-click packages are priced to grow with your company, our specialists will not only strategize which keywords to spend on, but find ways to save you budget in the long run as well.
Pay-Per-Click Management Pricing
|Monthly PPC Management
|Custom Build Out|
|Search Advertising Copy Creation (Ad Build Out)||Pre-Launch Keyword Research|
|Google Account Creation||Google Billing Integration|
|Landing Page Creation (if applicable)||Ad Scheduling|
|Conversion Tracking Integration (tracking number, form fill)||Geographic Targeting|
|Onboarding Meeting w/ Dedicated Project Manager – 24-48 hours from agreement||Immediate Top of Page 1 Placement on Google|
|Quality Score Optimization||Conversion Based Bidding|
|Positioning Optimizations||Ad Copy Testing|
|Geo-Specific Optimizations||Campaign Progression Reviews Monthly|
|Transparent Reporting – impressions, clicks, calls, form fills||Dedicated Google Certified Project Manager|
What Our Clients Are Saying
Our PPC advertising clients love the results that they see. We work with clients in nearly every vertical and know how to get results with our advertising strategies. No tricks, no gimmicks, just clicks and conversions from qualified traffic. Here’s what our clients have to say about the results they’re seeing.