Case Study

Certified Lift Specialists and BizIQ

No marketing team. No SEO experience. Still landed on page one.

How one Ohio-based lift company got found by customers who didn’t even know they were looking for them.

About Certified Lift Specialists

What started as a small, family-run forklift and aerial lift company in Youngstown, OH, has grown into a trusted name across the Mahoning Valley. Certified Lift Specialists rents, sells, and services forklifts and aerial lifts — and sources parts for every make and model. Their work is hands-on, high-demand, and essential for industrial businesses. But online? They were virtually invisible.

The Challenge

Let’s be honest—Google doesn’t care how good your business is if it can’t find you.
Certified Lift was doing everything right offline, but online visibility was almost nonexistent. Customers were getting pushed toward Pittsburgh businesses just because it’s the next biggest dot on the map.
Kelli Glasner, their office manager, was running point on marketing. No training. No support. Just figuring it out as she went.

“We didn’t know how to get our name out there. I didn’t have the time or experience to do it right.” –Kelli Glasner

The BizIQ Solution

After attending a Bobcat marketing event, Kelly realized what was missing: an actual SEO strategy.

Enter BizIQ. We didn’t hand her a to-do list. We just got to work.

Optimized the website so forklift-related keywords actually led to their business
Created keyword-rich content that ranked—blogs, homepage copy, service blurbs
Built up backlinks and cleaned up their presence across local directories
Provided regular SEO reports, updates, and review strategies without adding more to her plate

The Results

This wasn’t some slow, maybe-someday payoff. The impact showed up fast:

Page one rankings for core forklift terms
Visibility for unrelated brand searches (a strong signal of trust from Google)
Increased review activity and engagement
Leadership buy-in—because when the owner sees the results, everyone pays attention

Why BizIQ?

No hand-holding. No homework. Just results.
BizIQ gave Certified Lift exactly what they needed: real SEO work, clear communication, and someone they could actually rely on.

“Aaron’s on it with reports, reviews, updates—he even works directly with our web guy to keep everything aligned.”

Kelli didn’t have to learn marketing. She just had to answer the phone when the leads started coming in.