Wells Service and BizIQ

For over a decade, Robert relied on referrals and a local reputation to keep his business running strong. But as younger homeowners moved into his area, he noticed a shift: instead of asking neighbors or realtors for recommendations, new clients were turning to Google.

Unfortunately, Wells Service wasn’t showing up. His rankings had slipped to 15th place, when there weren’t even that many competitors in the area. Out-of-town companies were outranking him and taking away potential business.

“Word of mouth was still working, but people in their 30s buying vacation homes weren’t asking around—they were Googling, and I wasn’t coming up.” –Robert Wells

He needed to strengthen his online presence without overextending his small but growing team.

The BizIQ Solution

Robert reached out to several marketing companies but found most wanted him to commit to everything—radio, print, social media—immediately. That didn’t fit his goals. “BizIQ listened,” Robert said. “I wasn’t ready to go full force, so they gave me options and let me start slow.”

Working together with his account manager, BizIQ focused first on building a stronger online foundation:

• Website Optimization: Revamped the site to be customer-friendly and more search-visible.
• Google Business Profile: Updated and optimized listings so the business could rank locally.
• Reputation Building: Created a review strategy, including direct outreach to loyal customers.
• Step-by-Step Growth: Adjusted services to Robert’s pace, allowing gradual scaling.The results were immediate.

The BizIQ team’s communication style also made a big difference. “They explain things well, but they also understand when I already know the basics, so we don’t waste time. That works really well for me.”

The Results

The impact was clear within weeks of launching:

• Higher Rankings: Wells Service went from 15th place in Google search results to consistently ranking 5th and up.
• More Reviews: By following BizIQ’s advice, Robert gained 10 new Google reviews in just two days, with more on the way.
• Increased Calls: Customers searching online began finding his nearby business instead of competitors from an hour away.
• Smoother Communication: Robert now has weekly marketing updates and clear action steps, keeping him confident about the work being done.

Why BizIQ?

For Robert, BizIQ’s flexibility and personalized approach set them apart.

“They are very good at listening to my desires instead of trying to sell me everything. They work with me where I’m at, and that’s why I’d recommend BizIQ to anyone.”

With BizIQ’s support, Wells Service is no longer hidden behind competitors—it’s showing up, growing steadily, and building the kind of digital presence that matches its strong reputation for customer care.