Case Study
Mountain Park
Spring Water
and BizIQ
“We went from the mid-teens in new accounts to averaging 33 new accounts per month with BizIQ.”
About Mountain Park Spring Water
Mountain Park Spring Water is a local bottled water distributor serving homes and businesses across central North Carolina and southern Virginia. Operating within a 100-mile radius from their North Carolina warehouse, the company specializes in five-gallon bottled water delivery, along with smaller bottled water options for homes and offices.
The Challenge
Before partnering with BizIQ, Mountain Park Spring Water was struggling with declining online visibility and inconsistent lead generation. Their website and digital marketing efforts were no longer producing the results the business relied on, and incoming calls and emails had dropped significantly.
“People could not find us on the internet… our incoming calls and emails plummeted.”
At the same time, many of the leads they were receiving weren’t actually looking for bottled water delivery services. Potential customers were landing on the site confused about what the company offered, leading to wasted time and poor conversion rates.
The business needed more traffic and more qualified leads from customers actively searching for their services.
The BizIQ Solution
Mountain Park Spring Water initially partnered with BizIQ for Google Maps optimization, but after seeing early results, they expanded the relationship significantly. BizIQ ultimately took over:
- Google Business Profile management
- Website hosting and redevelopment
- Search Engine Optimization (SEO)
- Google Pay-Per-Click (PPC) advertising
- Social Media Marketing
During onboarding, BizIQ discovered the previous website had been built on outdated programming that could no longer be securely maintained. The site had to be rebuilt from the ground up. BizIQ rebuilt the company’s digital foundation while simultaneously restoring search visibility and improving lead quality.
Just as important was the ongoing partnership and support: “Having a dedicated account manager has been invaluable.” With a BizIQ digital marketing specialist serving as a consistent point of contact, the Mountain Park team received monthly performance reviews, strategic guidance, and quick turnaround times for updates.
The Results
As the new website, SEO strategy, and digital campaigns gained traction, incoming leads steadily climbed back, and this time, they were the right leads: “The new leads are actually people who are looking for what we actually sell.”
Before BizIQ, the company had fallen from averaging roughly 26 new accounts per month down into the mid-teens. Today, they average around 33 new accounts per month.
At one point during peak season, the company achieved lead-to-close rates of 95%, showing the significant impact of BizIQ’s lead quality efforts.
“It’s far exceeded my wildest expectations on how this would work.”
Why Choose BizIQ?
BizIQ became a trusted extension of Mountain Park Spring Water. From rebuilding their website infrastructure to improving lead quality and restoring online visibility, BizIQ helped create a marketing system that consistently delivers the right customers at the right time.
What stood out most for Stewart was the combination of strategy, transparency, and ongoing support. Instead of pushing unnecessary spending, the BizIQ team focused on building a strong foundation first and scaling at the right pace.
Watch the Mountain Park Spring Water Case Study
