Premier Industries
and BizIQ

About Premier Industries

Premier Industries is a Phoenix-based evaporative cooling manufacturing company that has been in business since 1983. Serving dry-climate regions like Arizona, New Mexico, and western Texas, Premier Industries provides an alternative cooling solution for customers who rely on evaporative cooling.

The Challenge

Premier Industries needed a modern digital presence. Their website had been built in the mid-1990s and was no longer helping the business get found online.

“We weren’t really getting any traction and we weren’t on the first page. It took a while to find us.”

As a seasonal business, visibility during peak search months was especially important. Premier Industries needed a fresh website and a stronger online strategy to help more customers find them when searching for evaporative cooling solutions.

The business needed:

• A modern, updated website
• Better rankings for important keywords
• More traffic from potential customers
• Ongoing support from a responsive marketing partner
• A way to expand into e-commerce

The BizIQ Solution

Premier Industries found BizIQ while searching for a company to redesign their outdated website. One reason BizIQ stood out was simple: the team was local to Arizona, giving Premier Industries confidence in working with a nearby digital marketing partner.

BizIQ redesigned the company’s website and continued supporting Premier Industries with ongoing digital marketing services designed to improve visibility, traffic, and usability.

The partnership also grew over time. More recently, BizIQ helped Premier Industries launch an e-commerce store, giving customers a new way to explore products online.

The Results

Since partnering with BizIQ, Premier Industries has seen stronger search visibility and more traffic to its website.
“Now we’re ranking in the top ten in a lot of our keywords… we’re seeing a lot more traffic to our website now.”

The owner also emphasized the value of having a responsive account manager who understands what needs to be done and moves quickly when updates are needed: “He definitely knows what he’s talking about and he can put together a good product.”

Why Choose BizIQ?

For Premier Industries, BizIQ has become a reliable long-term marketing partner. After more than ten years as a customer, the owner knows he can count on BizIQ to handle what he needs without added stress. When asked to describe BizIQ in one word, the owner chose: efficient.