How To Change Your Google Business Profile Address Easily

Need to figure out how to change your Google Business Profile address? It’s a common requirement for any business owner. Whether your business moves to a new location or you’ve simply noticed an error in your business info, keeping your address current is vital for your online presence. This guide provides clear, actionable steps to help your potential customers locate you effortlessly and ensure your business listing is accurate.

Maintaining an up-to-date Google Business Profile is a fundamental part of your digital marketing strategy. It helps people discover your local business and builds confidence. An exact address, including the correct pin location on Google Maps, boosts your visibility in local search results, potentially bringing more visitors to your establishment and improving your local SEO performance.

Let’s explore the steps to make your Google Business Profile address accurate and effective, helping you manage your business account smoothly. Understanding this process is important for good search engine optimization.

Table Of Contents:

How To Change Your Google Business Profile Address

Updating your profile address on your Google Business Profile account is a manageable process. Following these instructions will help you reflect your current business location accurately. This is an important part of maintaining your business’s Google presence.

1. Sign in to Google Business Profile

First, you need to access your Google Business Profile dashboard. Navigate to the official Google Business Profile website. Sign in using the Google account, specifically the email address, linked to your business profile.

If you are already signed into your Google account, you might be taken directly to your business profile manager. This free Google service is the central hub for your business information on the search engine.

2. Select the Right Business

If you manage multiple business profiles under a single Google business account, a list of businesses will appear. It’s important to select the correct business profile you intend to update. Clicking on the wrong one could lead to incorrect changes, so double-check the business name and current address if visible.

3. Navigate to the Info Section or Edit Profile

Once you have selected the correct business, look for an option like ‘Edit profile’ or ‘Business information’. Sometimes, this is found under a ‘Info’ tab in the left-hand menu, especially in the older dashboard view. In the newer Google Search/Maps management interface, you will typically see ‘Edit profile’ prominently displayed.

From there, you’ll find various sections of your business info that you can modify. You are looking for the section pertaining to your business location.

4. Find the Address Field in the ‘Location’ Tab

Within the profile editing section, look for the ‘Location’ tab or a similar heading. Under this, you should see the current business address listed. Next to the address field, there is usually an edit icon, often resembling a pencil; click on this to begin the address change.

This area allows you to manage your street address and map marker. The address field is where you will input the new details.

5. Enter Your New Address

A dialog box or new screen will appear, prompting you to enter your new address. Carefully input all the necessary components of your updated address: street number, street name, city, state, and ZIP code. Accuracy here is paramount to ensure customers and Google Maps can find your exact location.

When you address enter these details, be sure to use official postal information. Avoid abbreviations unless they are standard for your postal service. After you type the address, Google may offer suggestions; select the correct one if it appears.

6. Pin Your Location on the Map

After you enter your new business address, Google will attempt to place a pin on Google Maps corresponding to this address. You may need to manually adjust the pin location. Drag the map marker to precisely reflect your business’s physical entrance or central point.

An accurate pin location is very important for customers using GPS navigation. If your business is in a large complex or has a specific entrance, precise pinning is even more beneficial. Click ‘Save’ or ‘Apply’ for the map changes.

7. Add or Update Service Areas (If Applicable)

If your business is a Service Area Business (SAB) or a hybrid model that serves customers at their locations (e.g., plumbers, cleaners, delivery services), this is where you define those areas. You can specify neighborhoods, cities, or even regions. If you are changing your base of operations, your service area might also need an update.

You can list multiple service areas if your business covers a wide territory. This tells Google where you offer your services, which is crucial for local search even if customers don’t visit your business address. If you don’t serve customers at your business address, you might opt to hide your street address and only show your service area.

8. Review and Submit

Thoroughly review all the information you have entered for your updated business address. Confirm that every detail is correct and current. Once you are confident in the accuracy of the address change, click ‘Apply’ or ‘Save’ to submit your changes to Google.

Your edits may not be live immediately. Google reviews some changes, and there might be a short pending period.

9. Verify Your New Address

For a new address, or sometimes even for significant changes to an existing one, Google may require re-verification. This verification process is a security measure to confirm the legitimacy of the business location. Google will inform you if re-verification is needed and provide options.

Common verification methods include a postcard mailed to the new address with a PIN, phone call, email, or sometimes through Google Search Console if your website is verified. Be prepared for this step, as your updated address may not be fully public until verification is complete. This is a key part of managing your Google business listing effectively.

Understanding Your Business Type and Address Needs

Google Business Profile accommodates different business types, and how you manage your address depends on your model. Storefront businesses, like retail shops or restaurants, display their full address because customers visit them. For these, an accurate street address and pin location are essential for foot traffic.

Service Area Businesses (SABs), such as plumbers or mobile dog groomers, travel to their customers. These business types can choose to hide their physical address if it’s a home address or not a public-facing location. Instead, they define service areas to show customers where they operate.

Hybrid businesses do both: they have a physical location customers can visit, but they also serve customers at their locations. These businesses should list their physical address and also define their service areas. Correctly setting up your address according to your business type helps attract customers and manage expectations.

The Google Business Profile Verification Process for Address Changes

When you make a significant address change, Google often initiates a verification process. This is to maintain the integrity of the information on Google Maps and Search. The most common method is verification by postcard, sent to the new business address you provided.

The postcard typically arrives within 5-14 business days and contains a unique verification code. You will need to log back into your Google Business Profile account and enter this code to complete the address update. During this waiting period, your previous address might still be visible, or your listing might show as “pending verification.”

Other potential verification methods include phone verification (an automated call or text to your business phone number), email verification (a code sent to an email address associated with your business domain), or video verification. Google chooses the available methods based on various factors. Prompt completion of the verification process is key to getting your updated address live quickly.

What to Do After Changing Your Address

Once you’ve successfully submitted your address change in your Google Business Profile, your work isn’t quite done. Several follow-up actions can help maintain consistency and inform your audience. Taking these steps supports your local SEO efforts and customer communication.

1. Update Your Website

Ensure your business website prominently displays the new, updated address. Check your contact page, footer, header, and any other pages where your address is mentioned. If you use schema markup for local businesses, update that information too.

Consistency between your Google Business Profile and your website is a positive signal for search engine optimization. This helps search engines trust your information. This is a simple way to help your SEO performance.

2. Inform Your Customers

Let your customers know about your business moves or address update. You can announce this through an email newsletter, posts on your social media channels, or a visible banner on your website’s homepage. Clear communication prevents confusion and keeps your customer base informed.

This proactive approach shows you value your customers and can even generate excitement about a new location. Attract customers by making it easy for them to find you.

3. Update Other Online Listings

Your Google Business Profile is just one place your address appears online. Update your business address on all other online directories, review sites, and local citation sources. This includes platforms like Yelp, Bing Places, Apple Maps, industry-specific directories, and social media profiles.

Maintaining consistent Name, Address, and Phone number (NAP) information across the web is crucial for local search engine optimization. Inconsistent information can confuse search engines and customers. This process of editing NAP details is ongoing but important.

4. Check Your Google Maps Listing

After your address change has been processed and verified (if required), check how your business listing appears on Google Maps. Search for your business to see if the pin location and address details are correct. Sometimes it can take a few days for all changes to fully propagate across all of Google’s services.

View it from different devices or in an incognito browser window to get a fresh perspective. If you notice any discrepancies even after a week, you might need to revisit your profile or contact Google.

NAP Consistency: Why It’s Essential for Your Business Listing

NAP (Name, Address, Phone number) consistency is a cornerstone of local SEO. Search engines like Google cross-reference your business information across various online platforms to verify its accuracy and legitimacy. When your NAP details are identical everywhere, it builds trust with search engines, improving your chances of ranking in local search results.

Every local citation, which is any online mention of your partial or full business NAP, contributes to your online authority. Inconsistent information, such as an old address on one directory and a new one on another, can create confusion. This can negatively impact your local search engine ranking and mislead potential customers.

Regularly auditing your online citations and updating them after an address change is a critical task. While it can be time-consuming to update google listings everywhere, the benefits for your local SEO performance are substantial. Consider using local SEO services or tools to help manage and update your citations effectively.

Common Issues When Changing Your Google Business Profile Address

While the process of changing address details is usually smooth, some businesses encounter challenges. Knowing these common issues can help you prepare or troubleshoot. Here are some frequent problems and how to approach them.

1. Address Not Accepted by Google

Sometimes, Google’s system may not accept the address you enter. This could be due to formatting issues, use of a P.O. Box (which is generally not allowed for the primary address of a storefront), or if the address points to a virtual office or co-working space that doesn’t meet Google’s guidelines for physical presence. Double-check that you’ve entered it using the official postal format for your country.

Ensure there are no typos or extra spaces. If the problem persists, review Google’s address guidelines or try using the Google Maps pin to suggest the correct location if the address auto-fill is problematic. If you still face issues, you might need to contact Google support for assistance.

2. Verification Problems and Delays

The verification process can sometimes hit snags. Postcards might get lost in the mail, or you might not receive a verification call or email. If your verification postcard doesn’t arrive within the expected timeframe (usually 2-3 weeks max), you can request another one through your Google Business Profile dashboard.

If repeated attempts fail, or if other verification methods are not working, document your attempts and reach out to Google support. Provide as much information as possible about your business and the new address to help them resolve the issue. Delays in verification mean your updated address isn’t visible, impacting your ability to attract customers to the new location.

3. Old Address Still Showing in Search Results

Even after you’ve updated your address and completed verification, your old address might temporarily still appear in some Google search results or on third-party sites that aggregate Google data. It can take some time, from a few days to a couple of weeks, for Google’s index to fully update and for changes to propagate across all its services and affiliated platforms.

Be patient, but if the old address persists on your official Google Business Profile for more than a week after confirmed changes, re-check your profile settings. Also, actively work on updating other online directories, as outdated information elsewhere can sometimes confuse Google.

4. Dealing with Multiple or Duplicate Listings

If your business moves, or due to other reasons, you might discover duplicate Google Business Profile listings for your business – one with the old address and one with the new. Multiple listings can confuse customers and dilute your SEO efforts. It is important to resolve this for your business account health.

You’ll need to claim any unmanaged duplicate listings if possible, and then request Google to merge them with your primary, correct listing, or remove the incorrect ones. This process can sometimes be complex and may require contacting Google support with proof of ownership and the correct location.

5. What Happens If You Don’t Update Your Address?

If you don’t update your business address after a move, several negative consequences can arise. Customers might travel to your old, incorrect location, leading to frustration and lost sales. Your local search rankings can suffer because Google values accurate and current information.

Incorrect information erodes trust with potential customers and can lead to negative reviews. It also means you might miss out on foot traffic from local searches and Google Maps users. Keeping your details accurate is fundamental to a healthy online presence for any local business.

Why Keeping Your Business Address Updated Matters

Maintaining an accurate and current business address on your free Google Business Profile is more than just an administrative task. It directly impacts your business’s visibility, credibility, and ability to attract customers. Here’s why it’s so important for your digital marketing success.

1. Building Customer Trust and Credibility

When potential customers search for your business online, they expect to find accurate information. A correct address, consistent across all platforms, signals professionalism and reliability. This builds trust even before they interact with your business directly, making them more likely to choose you over a competitor with questionable or outdated details.

Inaccurate information can lead to frustration and a poor first impression. This simple aspect of your business profile optimization can make a significant difference in customers’ perception.

2. Enhancing Local SEO Performance

Your business address is a critical factor for local SEO. Search engines like Google use this information to display your business in geo-targeted search results, such as the “local pack” or on Google Maps for “near me” searches. An up-to-date address ensures you appear for relevant local searches, increasing your visibility to customers in your actual service area or near your physical location.

Incorrect or inconsistent address information can harm your local search engine optimization efforts. This can make it harder for your target audience to find you, directly impacting your local SEO performance and potential foot traffic. This is an important aspect of search engine optimization services.

3. Seamless Google Maps Integration for Easy Navigation

An accurate address in your Google Business Profile directly integrates with Google Maps. This allows customers to easily get directions to your business with a single click. If your address or pin location is wrong, customers might get lost, arrive late, or give up entirely.

This smooth navigation experience is vital, especially for businesses relying on spontaneous visits or appointments. Ensuring your map pin is precisely placed contributes to a positive customer journey and helps attract customers.

4. Avoiding Customer Frustration and Lost Business

Imagine a customer making an effort to visit your business, only to find an empty building or a different company at your listed address. This creates significant frustration and almost certainly means lost business for that customer, possibly permanently. They might also share their negative experience online, further damaging your reputation.

Keeping your address current is a basic customer service principle. It prevents these negative scenarios and helps ensure that every interested individual can find your business location without hassle. This also helps in grabbing customers’ attention positively.

Optimizing More Than Just Your Profile Address

While an accurate address is fundamental, comprehensive Google Business Profile optimization involves more. Ensure your business name and phone number are correct and consistent everywhere (NAP). Regularly update your operating hours, especially for holidays or special events.

Utilize Google Posts to share updates, offers, and news. Encourage customers to leave reviews and respond to them professionally. Add high-quality photos and videos of your business, products, or services. Complete all sections of your profile, including services offered, attributes (e.g., “wheelchair accessible,” “free Wi-Fi”), and a compelling business description.

These optimization efforts collectively enhance your online presence, improve your local search engine ranking, and provide valuable information to potential customers. A fully optimized profile on this free Google platform works as a powerful digital marketing tool for your local business.

When Direct Intervention is Needed: Suggested Edits and Contacting Google

Sometimes, Google or users might make “suggested edits” to your business profile, including your address. You’ll typically be notified of these suggestions and can review them. It’s important to accept correct suggestions and reject incorrect ones promptly to maintain accuracy.

If you encounter persistent issues with your address change, verification, or incorrect information that you cannot resolve through the dashboard, you may need to contact Google support. Prepare to provide documentation to prove your correct address, such as utility bills, business licenses, or photos of your storefront signage. While it can take time, direct support is available for complex issues affecting your Google business listing.

Understanding how to edit business information effectively and when to seek help is part of managing your Google business profile account successfully. This ensures your efforts in changing address details yield the desired results.

Conclusion

Changing your Google Business Profile address is an essential step in managing your online presence and ensuring your business can be found. By following the detailed steps for an address change, you can update your information accurately and efficiently. This keeps your details current for every potential customer searching for your business.

Remember, consistency in your business info across the web is very important after an address update. Take the time to update your address on your website, social media profiles, and all other business directories to align with your updated business address on Google. This consistency supports your local SEO services and overall digital marketing effectiveness.

Keeping your entire Google Business Profile, including your current business address and operating hours, up-to-date is an ongoing activity. The effort strengthens trust with customers, boosts your local search performance, and ensures your business details are precise. If your business moves or your listed address needs correction, address it promptly to maintain a strong and reliable online presence with your free Google Business Profile.

Working with BizIQ for Long-Term Google Business Profile Success

While managing your Google Business Profile independently is certainly possible, partnering with a trusted digital marketing provider like BizIQ can significantly reduce the risk of access issues and maximize the long-term effectiveness of your listing. BizIQ specializes in setting up, optimizing, and maintaining your Google Business Profile for the lifetime of your business, ensuring your digital storefront is always current, secure, and compliant with Google’s ever-changing policies.

Why Choose BizIQ?

  1. Expert Setup & VerificationFrom the start, BizIQ ensures your business listing is correctly set up with accurate information and verified using the most appropriate method. This saves time, avoids common mistakes, and positions your profile for visibility from day one.

  2. Ongoing Management & UpdatesBizIQ handles regular updates to your business hours, services, photos, and posts so your profile stays relevant and engaging. Seasonal changes, holiday hours, or new services? BizIQ keeps your profile up to date automatically.

  3. Reputation Monitoring & Response Our team proactively monitors your customer reviews and can help craft timely, professional responses. Whether it’s praise or a concern, we help your brand remain approachable and responsive.

  4. Profile Recovery Support If your profile ever gets suspended, hacked, or experiences ownership issues, BizIQ steps in on your behalf to navigate Google’s reinstatement and verification processes quickly—saving you the stress and potential loss of business.

  5. Policy Compliance & Protection With Google frequently updating its guidelines, it’s easy to make a mistake that could get your profile suspended. BizIQ ensures continuous compliance, so your business is never caught off guard by policy shifts.

  6. Dedicated Support When you partner with BizIQ, you gain access to a team of local SEO experts who know how to optimize your profile for maximum exposure on Google Search and Maps. Need to make a change? Just reach out—we handle it for you.

A Partnership That Grows With You

Your business will evolve, and so will the digital landscape. BizIQ is committed to supporting your growth by keeping your profile competitive and fully functional no matter what changes come your way. This ongoing partnership provides peace of mind, allowing you to focus on running your business while we take care of your online visibility.

By Tyson Copeland May 30, 2025