Discount Sports
Rings and BizIQ

About Discount Sports Rings

Discount Sports Rings is a family-owned business based in Santa Fe, Texas. From baseball and softball to football and cheerleading, Discount Sports Rings helps leagues celebrate achievements with memorable awards while maintaining the personalized service of a small family business.

The Challenge

Like many growing businesses, Discount Sports Rings knew marketing was important, but measuring its impact wasn’t always easy.

While the company was investing in digital marketing, it was difficult to clearly connect marketing efforts to sales results. Understanding which channels were driving revenue—and how much revenue they were generating—became increasingly important as the business expanded.

The company also needed a partner who could understand its unique niche and help build a comprehensive marketing strategy that supported continued growth.

The business needed:

• Better visibility into marketing performance
• Improved reporting and sales tracking
• Stronger search engine rankings
• Expanded social media presence
• A marketing partner that understood their business model

The BizIQ Solution

Discount Sports Rings initially partnered with BizIQ for Facebook marketing, but as results continued to improve, the relationship expanded into a comprehensive digital marketing strategy. BizIQ worked closely with the company to build a multi-channel approach that included:

One of the most valuable improvements was implementing website tracking and reporting tools that allowed Discount Sports Rings to directly connect sales with marketing efforts.

The Results

As the company’s marketing strategy expanded, so did its results. Through ongoing SEO improvements, social media growth, Google advertising, and advanced tracking, Discount Sports Rings has seen significant increases in website traffic, keyword rankings, backlinks, and conversions. During one reporting period, Google Ads conversions increased by 93%, while Facebook advertising generated a return on ad spend of nearly 39x.

Why Choose BizIQ?

For Discount Sports Rings, BizIQ has been a partner that has evolved alongside the business. What started as a simple Facebook marketing campaign grew into a comprehensive digital strategy that continues to expand as new opportunities emerge.

When asked whether she would recommend BizIQ to another business owner, Tiffany’s answer was immediate: “Absolutely.”

After years of growth and continued success, Discount Sports Rings remains confident that BizIQ is helping them reach more customers, measure results more effectively, and continue building a stronger brand online.