Case Study

Holloway Construction and BizIQ

“BizIQ saved my business.”
—Mark Holloway, Owner

About Holloway Construction

Holloway Construction, based in Jonesborough, Tennessee, specializes in demolition and excavation for residential and commercial projects. Their services include structural teardowns, land clearing, grading, and debris removal, ensuring sites are ready for new development.

With expertise in excavation for basements, pools, and other earthwork, Holloway Construction prioritizes precision and efficiency. Their commitment to quality and safety makes them a trusted partner for property owners and contractors alike.

The Challenge

Holloway Construction was in a make-or-break moment. The business had relied on word-of-mouth and outdated advertising methods like the Yellow Pages, but those leads dried up. With just $2,500 left, they were out of options and time.

No online presence: potential customers couldn’t find them.

Traditional advertising wasn’t generating leads

Struggling to book new jobs and bring in revenue

Needed a fast solution before shutting down operations

The BizIQ Solution

That’s where BizIQ stepped in. After multiple check-ins, BizIQ immediately put a high-impact digital strategy in place.

Launched a professional website in under 24 hours, building an online presence from scratch
Optimized their Google Business Profile so customers could find and contact them easily
Built a review strategy to boost credibility and trust with potential clients
Targeted high-value leads to ensure job inquiries turned into real revenue

The Results

“BizIQ has completely, overwhelmingly made my business. I don’t have to take every job now—I get so many calls that I pick and choose what I do, and it has afforded me so much liberty to do a better job because I stay busy on the better jobs. 100% of my business comes from BizIQ and word of mouth.” – Mark Holloway

The impact was immediate. Within 24 hours of launching their new Google Business Profile and website, Holloway Construction landed a $30,000 job. By the end of the first week, multiple high-value projects were secured, turning the business around overnight.

$30,000 in new business within the first 24 HOURS

Consistent high-value leads flowing in within the first week

Business debts ELIMINATED within a short period

Booked out jobs worth $105,000 and counting

Why BizIQ?

For Holloway Construction, BizIQ wasn’t just another marketing service—it was the turning point. By combining Google optimization, website development, and local SEO, BizIQ delivered real, measurable results. Your Business Could Be Next! Struggling with leads, online visibility, or inconsistent revenue? Let’s build a strategy that actually works.