Facebook Local SEO Case Study: BizIQ + McGuire's Hearing Centers

BizIQ Case Study

McGuire’s Hearing Centers

About the Client
Since 1970, McGuire’s Hearing Centers has committed themselves to providing the highest level of audiological evaluations and hearing aid services. Family owned and operated for 3 generations, their 11 locations throughout the Bronx and Long Island, NY always practice the philosophy of “patients come first.”

Client Challenge

Owner David Carr turned to BizIQ after a merger with another company that lead to the need for a freshly redesigned website, significant updates to their Google listings, as well as more effective SEO and PPC solutions than he had been getting from his old marketing company. His goal was to dominate the search engine results and to gain visibility in the area.

tablet view

BizIQ Solution

BizIQ redesigned his website, ensuring full mobile responsiveness, and created all new SEO-friendly content including custom local pages for each of his 11 locations. To increase his visibility in local search, we also cleaned up his local listings, updated his business information, and developed a new Google and Facebook Paid Media campaign featuring bilingual (Engish & Spanish) ads, and custom landing pages.

Implemented Features

  • Fully Optimized Mobile Responsive
  • WordPress Website
  • Lead Capture Forms
  • Feedback Submission
  • Client Review Page
  • Optimize for GPS and Navigation Devices
  • Google PPC Campaign
  • Facebook PPC Campaign

Results/Highlights of Campaign

Dominate Google Maps: Since partnering with BizIQ, their Google listings quickly climbed to position 1 and 2 in the map pack for most of their primary keywords throughout New York. They’re doing so well, their listings often dominate all of the coveted top 3 spots in Google’s local pack.

Facebook Campaign:

People Reached: 271,814 • Impressions: 1,089,949
Clicks to Website: 9,425 • Over 300 Leads

Website Package:

Total Website Clicks: 9,750 • Total Leads Generated: 1,189

Client: McGuire’s Hearing Centers | URL: https://mcguireshearing.com | Client since 2017

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