BizIQ Case Study
McGuire’s Hearing Centers
About the Client
Since 1970, McGuire’s Hearing Centers has committed themselves to providing the highest level of audiological evaluations and hearing aid services. Family owned and operated for 3 generations, their 11 locations throughout the Bronx and Long Island, NY always practice the philosophy of “patients come first.”
Owner David Carr turned to BizIQ after a merger with another company that lead to the need for a freshly redesigned website, significant updates to their Google listings, as well as more effective SEO and PPC solutions than he had been getting from his old marketing company. His goal was to dominate the search engine results and to gain visibility in the area.
BizIQ redesigned his website, ensuring full mobile responsiveness, and created all new SEO-friendly content including custom local pages for each of his 11 locations. To increase his visibility in local search, we also cleaned up his local listings, updated his business information, and developed a new Google and Facebook Paid Media campaign featuring bilingual (Engish & Spanish) ads, and custom landing pages.
- Fully Optimized Mobile Responsive
- WordPress Website
- Lead Capture Forms
- Feedback Submission
- Client Review Page
- Optimize for GPS and Navigation Devices
- Google PPC Campaign
- Facebook PPC Campaign
Results/Highlights of Campaign
Dominate Google Maps: Since partnering with BizIQ, their Google listings quickly climbed to position 1 and 2 in the map pack for most of their primary keywords throughout New York. They’re doing so well, their listings often dominate all of the coveted top 3 spots in Google’s local pack.
People Reached: 271,814 • Impressions: 1,089,949
Clicks to Website: 9,425 • Over 300 Leads
Total Website Clicks: 9,750 • Total Leads Generated: 1,189
Client: McGuire’s Hearing Centers | URL: https://mcguireshearing.com | Client since 2017