Rawhide Golf Ball Co.

BizIQ Case Study

Rawhide Golf Ball Co.

About the Client
Since 1975, Rawhide Golf Ball Co. has been offering a simple solution to two common problems: a waste of perfectly good golf balls, and paying too much for golf balls that might only get hit once. We are proud to be the top supplier of used golf balls and recycled practice driving range mats throughout the country, and we supply top golfing brands like Callaway, Nike, Bridgestone, Pinnacle and more.

Client Challenge

Owner Mark Schmitt turned to BizIQ after struggling to rank outside of his immediate geographic area with his old marketing company. His website was non-responsive, with no SEO in place.

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BizIQ Solution

BizIQ redesigned his website, made driving range mats the primary keyword focus and set up merchant accounts on Amazon, Ebay, and Walmart Marketplace. To further his exposure, we also started a PPC campaign on Facebook, combining both regular (organic) Facebook posts that continue to increase interest and drive customers to his website, along with highly targeted Facebook Ad campaigns focusing on re-marketing and abandoned cart targeting.

Implemented Features

  • Fully Optimized Mobile Responsive
  • WordPress Website
  • Lead Capture Forms
  • Social Media Integration
  • eCommerce Shopping Cart
  • Feedback Submission
  • Client Review Page
  • Optimize for GPS and Navigation Devices
  • Complete Google Analytics
  • 30-Second Marketing Video Development
  • with YouTube Channel
  • PPC Campaign

Results/Highlights of Campaign

12k+ Clicks to Website

Since these changes were put into place, his Facebook Ads have reached over 176,000 people and generated over 12,900 clicks to his website.

Top Five National Ranking

Since partnering with BizIQ, Rawhide Golf Ball Co. has built a 2200 sq. ft. facility, hired additional staff and now ranks in the top 5 national organic Google search results.

Client: Rawhide Golf Ball Co. | URL: https://rawhidegolfball.com | Client since 2017

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