Case Study

Signmakers and BizIQ

“We definitely got the phone ringing with higher quality clients.”
—Paul Stoakes, Owner

About Signmakers

What started in a double car garage has become a thriving sign-making business in the heart of Los Angeles. Signmakers, led by an engineer-turned-entrepreneur, grew from modest beginnings into a 15,000-square-foot operation with 25 employees. Today, they cater to some of the world’s top luxury brands like Ferrari, Louis Vuitton, and Piaget. But even with that impressive portfolio, Sign Makers knew they weren’t fully tapping into their potential.

The Challenge

After a bad experience with a previous marketing company, Signmakers was understandably cautious. They’d been burned once by empty promises, so this time, they were determined to find a partner who would deliver more than just a sales pitch.
The problem was clear: they needed more high-value clients and a marketing partner who could deliver real, measurable results. After several disappointing experiences, the owner was wary of trusting another agency, especially when it came to driving quality leads and supporting business growth.

The BizIQ Solution

When the owner found BizIQ online, he took his time doing his homework. Trust had to be earned. But it wasn’t long before he saw that BizIQ’s track record was different. Enter Andrew, BizIQ’s account manager. He didn’t just give the usual agency spiel—he took the time to understand the business and provided real answers, not marketing fluff.
BizIQ focused on three key areas:

Local SEO

Helping Sign Makers dominate their local market and get noticed by the right clients.

Website Optimization

Making sure visitors didn’t just land on their site, but actually became leads.

Growth Strategy

Targeting big-name clients that could take Sign Makers to the next level.

The Results

“Andrew from BizIQ was the first one who actually listened and followed through on what he promised. The results speak for themselves—we’ve seen a huge uptick in business, and we’re now working with brands we never thought we’d land.” —Paul Stoakes, Owner

Within six weeks, the results were impossible to ignore. Sign Makers wasn’t just seeing more leads, they were getting better-quality ones, leading to major contracts.

Big-Name Clients: Sign Makers landed clients like Ferrari, Louis Vuitton, and Piaget—not your average sign projects.

Revenue Growth: In January alone, the company hit $1 million in revenue, with previous months trending higher—a big deal for a sign shop their size.

Increased Website Traffic: The inquiries were coming from the right people, resulting in larger, more profitable projects.

Conclusion

BizIQ didn’t just help Sign Makers get more visibility—they helped them land the kind of clients that drive real growth. With a focused SEO strategy and website overhaul, Sign Makers transformed its digital presence and turned traffic into tangible results. More leads, more revenue, and more big-name clients.