Digital Marketing for Automotive Dealerships
With more consumers turning to the internet for their purchase decisions, businesses are increasingly making internet promotion an essential part of their overall strategy. This is becoming increasingly true for car dealerships.
6 Reasons To Market Your Car Dealership Business Online
The internet has not only changed how consumers access information and buy products but also the way businesses push their products in the market. Today, companies that do not have effective digital promotion strategies run the risk of falling behind the competition.
Below are some of the benefits you will enjoy when you use the internet to promote your brand and products.
#1
Convenient Store Hours
With online promotion, you will not have to worry about opening hours or overtime payments for staff. Your target customers will be able to shop for your products and services from the comfort of their home, a factor that will offer them great convenience.
Your enterprise will also be open round the clock, allowing clients to place their orders at any time of day and on their own schedule. This convenience is a great advantage considering that most people have busy schedules. In addition to convenience, this will help you lower your costs and attract more clients.
#2
Global Reach
Thanks to globalization and the internet, businesses can easily overcome barriers of distance. If you are interested in doing business on a global scale, online promotion makes it easy for you to build an export company without the need to open a network of distributors in different countries.
This connectivity helps to widen your target audience, ensuring you make higher sales. However, you will need to use localization services to reflect local market differences.
#3
Low Cost
With every campaign, businesses will work on reducing costs to maximize return on investment. Since digital marketing does not involve recurring costs associated with property rental and maintenance, digital marketing makes for a more cost-effective way of promoting products.
You will also not have to fill the shelves and windows with stock for display. Rather than ordering stock in anticipation of demand, you can order it in line with the demand to keep your inventory costs down.
#4
Customized Advertising Approach
In a business world that is characterized by high competition, your company should make targeted offers that reflect the interests of your customers. With internet promotion, you can use the purchasing history and preferences of your clients to build a profile. This approach allows you to tailor your advertising techniques to meet their needs and improve communication with them.
In the end, your product or service will reach prospects promptly, and your brand image and presence will be strengthened.
#5
Great for Building Relationships With Customers
Today, customers are interested in more than just buying products and services from your company. They want to develop a connection with and build strong relationships with your brand. Digital marketing allows you to engage customers through follow-up emails, social media, and product reviews.
This engagement goes a long way in helping to build a sense of community and promoting healthy relationships for customer satisfaction and retention.
#6
Helps You Take Advantage of Social Media
Social media plays a very important role in modern advertising. A good number of customers look at comments and reviews by other customers before making their purchase decisions. You can easily make social media tools part of your advertising campaign so you can reach your target customers who use social platforms a lot.
Taking advantage of the influence of social media will help you grow your online revenue.
What are My Options for Digital Marketing?
Some of the most successful digital promotional solutions feature a multi-channel approach. This approach helps to create a strong strategy to boost your business as well as attract and retain customers. Here are some of the options you can use to reach your prospects.
Website Design and Development
Today, most consumers look for information online to make smarter financial decisions. As such, any company that wants to be successful in the modern marketplace must have a professional website that provides users with relevant information to help them make that decision. Your fully customized website is the backbone of all your digital promotion efforts, with any content, communication, or advertisement that you put online driving consumers to the online site.
In essence, your website can help you to build credibility, ensure accessibility around the clock, make a good first impression, and drive sales. Apart from ensuring your website is well-designed, it should also be optimized to increase your online visibility.
Search Engine Optimization
While most people know that SEO helps to make websites more searchable and visible, very few understand the real value it offers. Search Engine Optimization helps to drive traffic to your website from organic search. SEO also allows you to establish your brand as an authority, provided your website has quality content, offers an effective user experience, and the quality of your products cultivates trust.
When used correctly, SEO can increase engagement and conversions to improve your sales performance. The good news is that SEO is relatively cheap and quantifiable. However, you must monitor progress continuously and keep up with the latest SEO best practices to stay ahead of the competition.
PPC
PPC, which stands for Pay-Per-Click, is another cost-effective way of reaching your target audience. If you are to be successful with PPC advertising, you will need to come up with a good PPC keyword strategy. Do a thorough keyword research exercise and make sure you use both regular and long-tail keywords to optimize your campaign. You will also need to track conversions to establish whether your paid search methods are working.
Lastly, make sure that your keywords, ad copy, and landing pages are working together in concert. The landing pages should feature interesting content and include a clear call to action.
Make sure to ask us about advertising on Facebook, Bing, and Google!
Social Media
Social media has become a powerful promotional channel; one that not only helps businesses to reach a wider global audience but also maintains healthy relationships with customers. When used correctly, social platforms can drive brand building and differentiation as well as help you in delivering better customer service. Responding swiftly and sensitively to comments and complaints will help you manage your reputation while posting original content increases trust in your brand and company.
Social media provides a channel for promoting your content and allows you to obtain real customer insights for better decision making. By helping to keep customers engaged, the platforms drive website traffic.
Brand Management
The importance of managing your brand, both online and offline, cannot be denied. A good brand image will make it easy for you to attract new customers, win new business, build customer loyalty, and enjoy great relationships.
Reputation
While building a reputation takes time, ruining it takes a few minutes. In today’s world of information technology, online reviews make it important to monitor what customers are saying about your business. Monitoring this feedback allows you to improve your online reputation.
When you work with experienced professionals, you will have access to the tools you need to collect positive feedback from customers, receive reputation alerts, and get help with negative reviews.
Citations
Keeping your business information updated online can be an engrossing and time-consuming exercise. This is particularly true if you have recently changed your phone number, company location, or other business details. However, if you are to maintain your search engine rankings and visibility, you will have to ensure that the information is consistent across the different platforms.
Consistency will ultimately help with local search engine optimization, making your business come across as valid, trustworthy, and ready to serve customers. Our business citation management services will ensure consistency in tracking up to date information about your website and where to find it online.
Types of Car Dealership Businesses We Help
Regardless of the industry in which you operate, you should take advantage of the opportunities that online promotion presents. For car dealers, digital marketing is a great way to reach a wider audience and improve sales performance. We work with different types of car dealers to help them achieve their objectives.
New Dealerships
Every new car dealership will work hard to establish its place in a competitive and saturated market. To increase its brand visibility and create a positive brand image, such a company will have to start by creating brand awareness. With the wide reach that digital promotion helps businesses to achieve, this would be a great way to enter the market.
As professionals, we work with new dealers to identify the best promotional strategies and online channels to spread their brand message. The decisions we help them make will depend on the specific products they offer as well as their target market.
Used Vehicle Dealerships
When it comes to used vehicle dealers, they have to build trust among customers. Building trust means creating the perception that the brand offers quality vehicles that deliver value for money. Marketing alone cannot help used vehicle dealerships to earn the trust of customers. The promotional message has to be backed up by high-quality vehicles that live up to the brand promise.
When working with these types of businesses, we guide them on how to align their message with their product. Our reputation management services also play an important role in helping to drive sales.
Motorcycle Dealerships
Today, motorcycle dealers cannot limit their market reach to a specific locality. The internet has expanded the horizons, allowing these businesses to sell their products in any part of the country. The good news is that you do not have to open physical stores in all these locations. We help motorcycle dealers to market their products and services through their website, social media, as well as other online channels.
We also help in tracking progress and measuring results to determine whether efforts are leading to the desired results.
RV Dealerships
The market for recreational vehicles is quite unique, with dealers targeting a specific market segment. This market is also challenging because most customers know what they are looking for when they are shopping around for the vehicles. When we work with RV dealers, we start by helping them to understand their target market deeply. Understanding their market not only helps to create a promotional message that resonates with the customers but also ensures that the product will meet market expectations.
Mostly, customers will want to do company with companies whose products uniquely meet their needs. Our solutions are designed to help businesses stay ahead of the competition and remain relevant in the market.
How Do I Get Started?
With the importance of digital promotion and the numerous options that exist today, knowing where to start can be difficult. However, with a little help, you will build an effective strategy that will help you realize a decent return on investment. At the same time, you will achieve your goals of getting more online traffic, driving engagement, increasing conversions and improving sales performance.
Here is how you should go through the process of launching an digital marketing campaign.
#1 Get a Complimentary Website and Digital Strategy Analysis
Your website is at the center of all your online promotional activities. However, before investing huge sums of money in the campaign, you should get a complimentary website that will give you insights into how you need to run your campaign. A complimentary website will help you come up with great ideas by investing just a reasonable amount of money.
Once you have the website ready, you should also get a digital strategy analysis to help you identify what is working and what is not.
#2 Review Findings and Opportunities
Information from the digital strategy analysis will come in handy when it comes to making decisions. This is why you will need to review findings and identify opportunities in your market. This way, you can fine-tune your campaign to make sure it is targeted to the right audience and helps you seize opportunities.
By reviewing findings and opportunities, you can increase your advertising budget and double your efforts. You can carry on with the confidence that your strategy is based on solid research.
#3 Sit Back and Relax Knowing the Pros are at Work
Working with qualified and experienced professionals will offer your car dealership company numerous benefits. You will not only tap into the wealth of expertise and experience but will also have enough time left to run your company. Experts will suggest ways of handling and keeping ahead of the competition.
In a nutshell, going strong on digital marketing could be the difference between you and the competition. If this is something you would like to explore, contact us today.
