Case Study

US Post and BizIQ

“I wouldn’t be here without you guys.”
—Lance, Owner of US Post

About US Post

US Post specializes in the installation of mailboxes for residential properties, particularly within new construction developments. Located in a fast-growing area, they recognized a unique opportunity: while builders handled the bulk of home construction, there was a gap in the market when it came to uniform, quality mailboxes. US Post filled that niche by offering a dedicated line of well-designed, durable mailboxes tailored to these developments.

The Challenge

Despite their strong product and market potential, US Post was struggling to gain traction. Although they had invested in a website, it failed to drive business growth because it lacked essential SEO work and wasn’t supported by any Google Ads efforts. Lance noticed a major issue when he attempted to search for “mailbox installers near us” on his own computer and US Post didn’t appear in the results. With his father’s long-standing goal of achieving $1 million in annual revenue within reach, Lance knew the business needed more visibility to break through and grow. It was at this crossroads that Lance turned to BizIQ for help.

The BizIQ Solution

BizIQ began by thoroughly assessing US Post’s digital presence and quickly identified key areas for improvement. They implemented a multi-pronged marketing strategy centered around enhancing SEO and launching targeted Google Ads campaigns. The goal was to not only improve the company’s local search rankings but also position US Post as a nationwide provider of mailbox solutions. BizIQ’s efforts made it possible for prospective customers and builders across the country to easily find and connect with US Post online. The website was optimized for user experience and search performance, while the Google Ads campaigns brought in highly relevant leads.

The Results

The results of this partnership were nothing short of extraordinary. US Post experienced a 900% increase in business growth over a three-year period. In 2021, they surpassed the elusive $1 million goal for the first time, generating $1.1 million in revenue. This success snowballed into 2022, when revenue skyrocketed to $6.3 million. In 2023, US Post is on track to close the year with an astounding $10–$11 million in revenue. Even banks and financial experts have taken note of the company’s rapid expansion, often remarking on the unprecedented growth rate. The secret behind this success lies in their newfound ability to capture business from across the nation, largely driven by their visibility on Google.