How to Set Up a Google Business Profile Without an Address

If your business qualifies as a Service-Area Business, follow these steps to create or update your GBP:

1. Sign Up for Google Business Profile

1. Go to the Google Business Profile Manager.
2. Click “Manage now”.
3. Enter your business name and category.

2. Choose “No” When Asked If You Have a Physical Location

Google will ask if you have a location where customers can visit. Since you do not have a storefront, select “No”.

3. Set Your Service Area

Instead of a business address, you will enter your service area based on cities, ZIP codes, or regions you serve. You can add multiple areas but should only list locations where you actively provide services.

4. Enter Your Contact Information

Provide your phone number and website so customers can still reach you easily.

5. Complete the Verification Process

Google requires verification to confirm your business legitimacy. You may receive a verification postcard by mail, a phone call, or an email from Google.

What Happens If You Hide Your Address?

When you remove or do not enter an address:

• Your business won’t show a physical location on Google Maps.
• Your business can still appear in local search results.
• Customers can contact you through phone, website, or messaging.
• Your service area will be displayed instead of an address.

This setup ensures you still gain visibility while maintaining privacy.

Best Practices for Ranking a Google Business Profile Without an Address

Optimization is key since businesses without addresses rely on their service area for visibility. Here’s how to improve your Google Business Profile ranking:

1. Optimize Your Business Information
   • Choose accurate categories that match your services.
   • Write a detailed business description with relevant keywords.
   • Keep your contact details and service areas updated.
2. Get Customer Reviews
   • Ask satisfied customers to leave Google reviews.
   • Respond to reviews to improve engagement and credibility.
3. Use Google Posts
   • Regularly share updates, offers, or news to boost visibility.
4. Build Local Citations
   • List your business in online directories like Yelp, Angi, and local business websites.
5. Ensure Your Website Has Strong Local SEO
   • Include service areas and keywords on your website.
   • Add location-based content to help with rankings.

Conclusion: You Can Have a Google Business Profile Without an Address

If you run a service-area business, you can create a Google Business Profile without an address while still ranking in local search results. The key is properly setting up your service area, optimizing your profile, and engaging with customers through reviews and updates.

Need Help Setting Up Your Google Business Profile?

At BizIQ, we specialize in Google Business Profile optimization to help businesses improve their local search rankings. Get a free Google Business Profile analysis today.