Digital Marketing for Commercial Construction Companies
Construction is a booming industry that is expected to grow steadily in the coming years, bolstered by the increasing number of projects around the world. Currently, the industry represents a whopping 4.1% of the US economy and is projected to keep expanding.
As the industry grows, so does the number of commercial construction businesses looking to fulfill the needs of the market. This has not only offered clients different options to choose from but has also led to high competition among businesses in the sector.
6 Reasons To Market Your Commercial Construction Business Online
Every commercial construction company owner has to look for ways to differentiate themselves and tell potential clients about their services. This is where marketing comes in, helping companies to promote their products and services.
However, modern businesses have to look beyond traditional channels and embrace online promotion. Here is why you should market your commercial development company online.
#1
Convenience
Most people in today’s world have busy schedules, leaving them with very little time for other activities. Digital marketing enables companies to open their stores around the clock. As such, you will not have to worry about the normal store opening hours or paying staff for overtime hours.
In the same way, your customers will be able to view the products you offer and place their orders online. Thanks to the internet, customers can enjoy a comfortable and enjoyable shopping experience at any time of the day.
#2
Global Marketplace
The advent of the internet broke down geographical and time barriers. Today, companies that embrace online promotion can sell their products and services to customers around the world. This expanded reach makes it easy for companies to expand their market reach and operate on a global scale.
With internet promotion, your commercial construction company will not have to set up local stores or distribution networks to penetrate local markets. In the end, your business will enjoy improved sales performance.
#3
Low Cost of Marketing
One of the best ways to increase the return on investment is to reduce operating costs. Compared to other forms of promotion, digital advertising helps you to cut down on various advertising costs. For instance, you will not incur the property rental and maintenance costs that come with marketing through a physical retail outlet.
Online promotion also allows customers to browse your eCommerce site, eliminating the need to purchase stock for display. By ordering stock based on demand, you will keep your inventory costs and other expenses low.
#4
Ease of Personalization
Today, people have more access to information than ever before. Expectations are high, and businesses have to work hard to meet the expectations of the market continuously. One of the ways of doing this is by making targeted offers that reflect the interests of clients. Online promotion allows companies to track the web pages and product information that clients are interested in.
Understanding your clients’ preferences enables you to predict their purchase behaviors. You can use this information to make personalized offers that promote customer satisfaction.
#5
Builds Relationships With Customers
To ensure high customer retention levels, businesses have to build and maintain healthy relationships with customers. The internet provides various platforms through which your company can start conversations and begin relationships with customers. Once a customer has purchased a product from your online store, you can send them a follow-up email to confirm the transaction or thank them.
Inviting customers to submit product reviews and emailing them with special discounts and personalized offers are also great ways to drive engagement and maintain strong relationships.
#6
Social Media
Digital marketing allows you to take advantage of the growing influence of social media. Today, a good number of consumers will go through the comments and reviews on social media to learn more about certain brands. Having a social media presence will give you a chance to share quality content and engage with your customers.
Through social platforms, you can influence the purchase decisions of your customers and increase trust to attract more clients
What are My Options for Digital Marketing?
Before launching an online advertising campaign, you should understand the different options that exist. Understanding these options will allow you to choose the right combination to help you reach out to your target audience. Below are the platforms and techniques you can use to promote your products and services online.
Website Design & Development
With more and more customers researching product information before making purchase decisions, your website will be critical to your online promotion efforts. Every type of advertisement, piece of content, or communication that you place online will drive users to your site. As such, it is important to have a professional website that projects a positive image of your business.
The online site should also provide helpful information that your customers will be interested in. In addition to professional website design and development, you should update the website regularly to keep it relevant and keep people coming back to your site, subsequently increasing your conversion rates.
Search Engine Optimization
Optimizing your website for search engines will help to make it more searchable and visible. Using the right SEO strategies will not only ensure you have a quality site but will also lead to increased website traffic from organic search. Over time, SEO will help to establish brand authority, effectively leading to increased engagement and more conversions.
Customers are more likely to work with a company that comes across as trustworthy and is easily accessible. While SEO is relatively cheap and quantifiable, you will have to keep the best practices and monitor changes regularly if your brand is to benefit from the promotion technique.
PPC
PPC is short for Pay-per-Click advertising, an internet promotion model in which you pay a fee each time one of your ads is clicked. PPC is one of the ways through which companies generate website traffic and target the right audiences. However, you will need to have a great keyword strategy to help you identify and use keywords that are relevant to your target market.
You will also need to have interesting content on your ad copy to entice customers to click your ads. Lastly, optimize your landing pages so that they feature interesting content and a great call-to-action. This way, you will get more people to buy your products and services. Ask about advertising on Facebook, Bing, and Google!
Social Media
Social media has taken the online world by storm. Today, these platforms are powerful channels that your company can use to win more business. Apart from serving as platforms for promoting products and services, social channels promote real-time communication and help in brand building.
Companies can use social media to manage their reputation and fill potential clients with trust. As you promote your content and keep customers engaged with you, you will be in a position to obtain real customer insights that will help you improve your products or services. Being active on social media will also contribute to increased website traffic.
Brand Management
Brand identity and image are an important part of online promotion. Today, customers are more comfortable working with a brand they recognize. As such, your company has to take reputation and citation management seriously.
Reputation
To effectively manage your reputation and protect your brand, you should be aware of what customers are saying about your brand. It will also be important to respond to both positive and negative reviews and comments. This way, you will not only be listening to what customers say but also have an opportunity to improve on your areas of weakness. An improved reputation will ultimately influence how customers perceive your brand in their minds.
Citations
The influence of local search is increasingly being felt in many markets around the world. As companies work to optimize their sites for local search, it is important to remember to maintain the consistency of company information across top business listings. Consistent information will help to build credibility, make it easy for customers to find you, and improve your search engine rankings.
Types of Commercial Construction Businesses We Help
Any type of company can benefit from effective online promotion. We work with commercial construction businesses to help them identify opportunities in the market and find suitable ways of taking advantage of the opportunities.
New Construction
Development of new buildings requires a professional company with qualified and experienced staff. As a business owner, you will have to find ways of distinguishing yourself from other players in the market. You should also recognize the numerous opportunities that online promotion presents by breaking down distance barriers.
We are professionals who are always ready to work with such companies to help them make the most of their online advertising campaigns. We will help to build brand awareness so that your company enjoys more trust from potential clients and improves sales performance.
Remodeling
When it comes to commercial properties, companies that handle remodeling projects must ensure that the needs of the property owner are met. Most people who remodel their buildings will be looking to improve the appearance of their spaces and make them more functional. A good construction company should know what it takes to complete the project not only successfully but also clearly communicate with customers.
digital promotion involves a lot of communication by using textual content, images, and videos. We help such businesses to communicate with customers in a way that increases their brand authority. Effective communication also gives clients the confidence that they will get value for money if they work with your business.
Maintenance & Servicing
The physical structure, as well as systems within a building, will have to undergo servicing and maintenance from time to time. Regular maintenance ensures that the building is in good condition and is safe for occupation. With the different components involved during such exercises, your company must demonstrate its ability to handle the project.
With the internet, especially your website and social media pages, you can use images to showcase previous successful projects. The good news is that we will work with you to enable you to market your services to your target market.
High-Rise Buildings
The construction of high-rise buildings cannot be handled by just anyone. With the huge investment involved, most property owners will want to work with established brands. If you are to take advantage of such opportunities, you should work on building your brand identity and increasing brand awareness.
Since digital advertising can help you achieve this, we will lend our expertise and experience so you can reach your goals.
Additional Construction
If you handle projects that involve additional development, you should make it easy for clients in different locations to access your company. By taking advantage of the power of digital promotion, you can use your website to showcase what you have to offer. Potential clients will be in a position to browse your site and request your services at any time of the day.
You may also want to optimize your business for local search so that customers around your location can buy your products and services easily.
How Do I Get Started?
Just like with many other things, knowing where to get started with online promotion can seem daunting. You should consider starting small and grow your campaign as you gain more knowledge and become familiar with the related promotional techniques.
#1 Get a Complimentary Website & Digital Strategy Analysis
Considering how important a website is to any digital advertising strategy, you should start by getting a complimentary website. This affordable option will still ensure customers find you, support engagement with clients, help advertise your products and services as well as provide helpful content. With a digital strategy analysis, you will be in a position to establish the performance of the online site.
#2 Review Findings & Opportunities
From your analysis, you will need to take the time to review your findings and look at the opportunities that the market presents. Since you will be keen on protecting your brand, it would be important to develop an effective strategy for promoting your business.
Find out the techniques and promotional methods that are working and those you have to improve on. Clearly define your goals based on the opportunities you identified and create a great strategy for working towards your objectives.
#3 Sit Back & Relax Knowing the Pros are at Work
With their expertise and experience, marketing professionals will help to ensure that your campaign runs smoothly. Marketing is an engrossing and time-consuming activity that will require you to have a competent team.
As such, you should get a team of professionals to handle certain aspects of the campaign so you can have time to run your business. Working with experts will also give you the peace of mind that comes with knowing that the pros are at work.
