Organic Search Engine Optimization Package Pricing
Optimizing a website is an integral part of any online marketing strategy. One of the ways of doing this is through organic SEO, a practice that ensures the website plays its rightful role as the backbone of your marketing campaign, pulling traffic in for generic searches ignoring location. To be successful with organic SEO, it is necessary to understand what it is and how you can make it part of your overall marketing strategy.
What is Organic SEO?
Organic search engine optimization, or organic SEO, is an online marketing strategy that helps to increase the quantity and quality of traffic to a website through unpaid search engine results. This technique helps to improve the ranking of a website among search engine results, effectively generating online traffic and ultimately bringing leads and then sales to your business. With a growing number of consumers relying on search engines to find the information they need, it is important for companies to pay attention to organic search engine optimization. Gaining web traction and traffic has to be done in line with the guidelines provided by search engines.
A lot goes into developing an organic SEO strategy that will deliver the expected results. Below are some of the steps you can follow to achieve organic SEO.
Keyword research and strategy
If your website is to appear at the top of search engine results, you have to research the keywords for which you want to target. This way, your business will be more visible when people search the keywords and phrases relating to your business. You will also have to use the right semantic keyword optimization strategies.
An organic SEO campaign should include various types of content that target these valuable keywords. The content should be not only original but also of high quality. Because consumers use search engines to research information, it would help if you created relevant and helpful content.
Create an internal linking profile
Ensuring that your web pages include links to other authoritative websites is a great way to improve the credibility of your site. Due to the fact that search engines continually strive to provide great user experience, websites that are seen to be credible and trustworthy are more likely to rank higher.
Adding multimedia to content
As a business owner, you will have to find ways of engaging visitors so that they spend more time on your site. In addition to text content, you will need to use images, videos, and infographics to achieve this.
Lastly, organic SEO will require that you improve the architecture of your site so that it is easy to use. When doing this, pay attention to the design of the website and optimize page load time.
4 Main Benefits to Organic Search Engine Optimization
While successful online marketing will involve the use of different marketing channels, organic SEO plays an important part in helping you achieve the desired results. Here are a few benefits of this practice that you should know about.
One of the main benefits of organic listings is that they help to deliver relevant traffic. In essence, targeting the relevant audience helps you get more conversions. While paid searches will also help to increase your conversion rate, a blended approach will ensure you realize a bigger return on investment. With an integrated marketing approach, you will not only attract more potential clients but also increase your chances of growing your revenue.
Today, social media sites are among the top sources of online traffic. However, advertisers will not have much control in case the platforms change how the content is displayed. By using the right people and strategies during an organic SEO campaign, you will limit the likelihood of your marketing campaign being interrupted. Similarly, most of the issues that could hurt your marketing campaign can be fixed, ensuring you enjoy steady online traffic.
Long-Term Customer Creation
One of the main aims of marketing is to attract new customers while retaining existing ones. Organic SEO allows you to match keywords to user intent, making it easy for users to find you consistently. Since your content will be relevant to what they are looking for, they are likely to stay on your website for a considerable period once they are there. With the low bounce rates and more page visits associated with organic, this is a great way to create long-term customers.
Paid advertising will not generate traffic if you stop spending on marketing. With organic SEO, customers will always come back as long as you provide an excellent experience. Essentially, you will have the room to lower your investment or even take a break without your organic traffic suffering. As you do this, you can keep producing quality content, monitoring your link profile, and addressing technical issues.
4 Ways Organic Differs From Local SEO?
Organic SEO differs from local SEO in a number of ways. While organic SEO aims to optimize your website to make it search friendly and improve its ranking for relevant keywords, local SEO works on building reliability and relevant signals around certain locations. For organic SEO, search engines will be looking for sites that feature relevant and engaging content based on a search query. When it comes to local SEO, search engines will focus on locations in the proximity of a user that provide accurate and relevant information.
Organic and local SEO have significant differences when it comes to locations. Since organic search and results do not depend on location, organic SEO can be used both by websites that have a geographical location and those that do not. Generally, these results are a mix of businesses, blogs, articles, social media profiles, and news, among others. On the other hand, local SEO has a geographical component, meaning that it targets people who search for local businesses in a specific area. Businesses around the user’s location that are seen to be trusted and relevant will be more visible in the local search results. While local SEO is usually associated with a brick-and-mortar business, organic SEO is not attached to such a business.
#2 Target Position on the SERPs
With organic SEO, websites are optimized so that they rank for a specific set of keywords. Mostly, these are the keywords and phrases that searchers use when they enter their search queries. The main aim of local SEO is to ensure that the website appears in local listing packs. In addition to search results, local SEO also focuses on getting the business listed in other places where the customer may be looking for the products or services they need, including niche directories and forums. However, there has to be consistent citations for the business to come across as valid and trustworthy.
#3 Links vs. Citations
When it comes to organic SEO, one of the ways of increasing authenticity in the eyes of search engines is to have relevant and high-quality links. With all other factors held constant, websites with a higher number of quality links will rank better. Local SEO does not treat links in the same way that organic search does; it focuses more on citations. Citations refer to the way that your business name, physical address, phone number, and other business information appear across the web. If your business information is consistently cited in all relevant and important places, your business will enjoy more relevance and authority. This consistency will also help to validate the existence of the business at the specified geographical location.
#4 The Approaches
It is already clear that the aim of organic SEO is to appear at the top of search engine results. To achieve this, both on-page and off-page optimization on the website is necessary. These optimizations will require you to work on heading tags, create amazing content, optimize anchor texts as well as build an effective link profile. With local SEO, the aim is to make use of any platform that displays local results. In addition to optimizing keyword density and title tags, you will also have to create a Google Listing. You should also be present at important directories in your niche, ensure consistent business information across the web, write local content, and get customers to submit positive reviews about your business.
In the end, the option you choose between organic SEO and local SEO will depend on your marketing objectives. If your business is targeting customers around your location, you may want to consider local SEO. Businesses whose sights and scope go beyond their local area will benefit more from organic SEO. However, an optimization strategy that takes into account both local and organic search will be a great way to generate more online and offline traffic to the business.
How Much Does Organic SEO Cost?
Search Engine Optimization is a great option for companies that want to boost website traffic, reach out to more customers, and increase conversions. However, before launching an SEO campaign, you should be aware of the costs involved to help you budget appropriately.
How much you pay for SEO services will depend on the specific services included in the package you choose and the size of your business. Today, most SEO projects cost between $750 and $2,000 per month, depending on the scope. For one-time projects, the price range is $5,000 to $30,000, while consultants will charge an hourly rate of $80 to $200. With the wide range of campaigns, it may be difficult to estimate the typical costs of a specific project. However, it is important to remember that SEO costs vary depending on the agency you choose to work with.
With SEO, there is no one-size-fits-all solution. This is why companies have to go for services that will help them achieve their business objectives. These include national SEO, local SEO, and ecommerce SEO services. Generally, companies with bigger websites will require a more extensive SEO project, a factor that will see them paying more for the services. To determine whether you are getting value for money, you will have to weigh the services you are getting against the amount of money you are required to pay. Since SEO best practices are constantly being refined to meet the updated search engines’ algorithm, you will want to work with an agency that adapts easily to these changes.
When it comes to pricing, it is important to remember that SEO is a long-term and ongoing strategy. Rather than investing in one-time strategies, companies that want to realize tangible results should consider monthly SEO plans that will keep their website fresh so that it continually ranks top among search engine results. You will also need to track progress and measure results periodically to determine whether your efforts and investment are bearing fruit. While the price is an important factor to consider, you should never compromise on quality in a bid to save money.
5 Tips On How to Budget for SEO
Most business owners struggle with the question of how much they should budget for SEO. To budget right for SEO, you will first need to take time to learn SEO and understand how it works. Here are some key pointers:
Tip 1: Know your limits
As a business owner, you will need to know how much you are able to spend on a marketing program. If you are teetering on the edge of negative cash flow, the budget you set aside will be different from when you have extra money to spend.
Tip 2: Set your goals
SEO can do great things for your business. When deciding how much to invest in SEO, you should determine what you are trying to accomplish through the campaign. Your goals will help you to determine the specific activities to invest in.
Tip 3: Consider your resource options
Once you have an idea of how much you want to spend, there are three main options that you can explore. You can hire someone in-house, work with freelancers, or partner with an SEO agency. The choice you make will have a significant impact on your budget.
Tip 4: Analyze your current organic visibility
Your current organic visibility will also inform how much you need to launch and execute a successful campaign. Your current status will depend on whether you have a website if the site is optimized for mobile, whether the pages have optimized titles and descriptions, if you have a content strategy, and how far you have gone with the process of increasing the visibility of your content.
Tip 5: Establish options
Since SEO is a long-term strategy, you should establish alternative options that you can explore along the journey. While the first few months are likely to be difficult, you will have room to make adjustments as time passes. As such, it is important to create a budget that takes into account the different options available.
In a nutshell, organic SEO perfectly complements your short and long-term marketing and online visibility goals and could be the difference between you and your next-door competitor.
If you are interested in boosting your organic traffic, and work towards dominating your market, becoming the name associated with your product or service, contact us today to talk about the organic SEO package that will work best for you.