Why PPC & SEO Are Better Together [2020 Update] Online marketing is a system in which there is arguably no such thing as overkill. Certainly, there is more than enough room for discussion and… Feb 13, 2020 by Pepe Hernandez
What is Paid Media (How to Use It) Paid media is one of the tactics that a business can use to get the word out about their brand or service. It’s a tool… Aug 29, 2019 by Pepe Hernandez
What Is a Target Audience & How Do You Define Yours? Target Audience: A target audience consists of all those individuals who are most likely to be interested in whatever product or service you’re selling. That… Aug 16, 2019 by Pepe Hernandez
7 PPC Blunders and Search Ads Mistakes You know there’s more to advertising your small business than word of mouth and referrals. But with so many different types of online advertising to… Jul 9, 2019 by Pepe Hernandez
Should I Use Google Ads or Facebook Ads to Market My Business? When it comes to online advertising for small business, there’s a lot of information, and unfortunately, misinformation too. One blog tells you to focus… Apr 9, 2019 by Pepe Hernandez
How to Master PPC Advertising on a Budget As a small business owner, you might wonder if online advertising will benefit your company while worrying about how much it might cost. How… Apr 5, 2019 by Pepe Hernandez
How to Master Facebook Ad Targeting Mastering Facebook ad targeting is about utilizing all the tools available in a meaningful fashion. There are many ways to get to your target audience… Mar 25, 2019 by Andrew Esposito
Is SEM the Same as PPC? – Online Advertising For Beginners From SEO to SEM to PPC, understanding the different options can help you determine the best approach for your organization. But how do you… Mar 7, 2019 by Pepe Hernandez
9 Ways to Promote a Local Business Online in 2025 As a business owner, you should know that promotion is the main secret of any successful business because promotion brings revenue. If you are only… Feb 21, 2019 by Kayla Beard
How to Opt Out of Google’s Automatic Ad Campaign Management As of Feb 4, 2019, Google Ads reps will start making changes to your account unless you opt out, even if you’re an agency… Feb 2, 2019 by Pepe Hernandez
How the Internet Knows What You’re Shopping For Have you ever been surprised to visit a website for the very first time, and find ads on the web page which are specifically focused… Dec 11, 2018 by Pepe Hernandez
Google Rebrands Adwords, DoubleClick and More Goodbye Adwords. Hello Google Ads. This past week, Google announced something major. I know. I know. I know. Google is always announcing something. Often… Jul 7, 2018 by Pepe Hernandez
