Video advertising is an increasingly popular aspect of content marketing due to its ability to spark interest in the consumer.
Behavioral research from 3M and the Management Information Systems Research Center at the University of Minnesota found that human beings are more inclined to recall visual content as our brains process it 60,000 times faster than written content.
High-quality online videos are the most effective way to deliver an emotional, immersive, and engaging message to potential customers as they combine sound, sight, and motion to draw the viewer into your brand’s world. For you to realize your video marketing campaign objectives, you must find ways to increase your viewership.
In this post, we give you eight insights on how to promote video online.
1. Optimize your YouTube channel homepage
Your YouTube channel page needs to make a good impression as it’s the first thing potential subscribers will come across.
To be effective, it should encapsulate what your channel is about. Perform the following steps to optimize your small business channel:
➤ Pick a clear and identifiable profile picture.
➤ Choose memorable channel art.
➤ Write a clear description that explains what your channel is about.
2. Write engaging, and SEO optimized video titles
Whether they’re brand videos or explainer videos, your video titles can make the difference between getting only a handful of views or getting your video seen and shared by many customers. People crave content that’s not only entertaining but also has value. A good title should:
➤ Grab attention.
➤ Focus on the viewer.
➤ Be Short and concise.
➤ Include keywords in your title and video description.
➤ Avoid generating clickbait titles as they discredit your brand.
3. Use a custom thumbnail for your videos
A good thumbnail should hint at what the video is about and prompt viewers to click.
Video channels such as YouTube automatically generates a thumbnail from any moment on your video and uses it as a thumbnail.
Your thumbnail should be a clear image which will connect with your chosen title.
4. Pick SEO optimized video tags
A small business video marketing campaign is useless if it is not SEO optimized.
Tagging your videos is the first step towards making them rank high in YouTube search results. Apart from using brand-specific tags, websites such as YouTube have default tags.
When generating video tags, think like the viewer. Think of words that a person might use when searching for videos related to the solutions your company provides.
5. Include a video transcript and add captions
Video channels treat a transcript as a form of written content which Google can crawl and index.
Transcripts help your videos rank higher in Google search results. That’s why including one is an essential aspect of your video strategy.
In addition, having your marketing team add captions to your videos increases your reach as it ensures that your entire audience, including people with hearing and other impairments, can access and enjoy your content.
6. Share marketing videos on social media
Major video hosting sites, such as YouTube make it easy to share your marketing videos on a host of social media platforms.
Tease communities in your Facebook, Twitter, and Pinterest pages with your video’s mini clips or stills that link back to the full video. Do not forget to include a call-to-action that encourages viewers to subscribe to your channel and share the video.
Social media sites like Facebook, Instagram, and LinkedIn are great places to share native video content or live videos.
You can also create social videos to include as part of a Facebook ad campaign or promote your marketing videos themselves using Facebook ads.
7. Email your videos to your subscribers
E-mails are an effective way of sending your videos to multiple people simultaneously, which makes it a great video marketing strategy.
Although some people claim email marketing is old school, data shows that video email marketing campaigns offer a return that’s 280% higher than if you were to use traditional emails.
8. Look into your video’s length
Your marketing goals, key performance indicators – KPI’s, and choice of video marketing channel will be the primary influences on the running time of your videos. Although you need time to explain your brand, product, or service, do not make your video too long as this may bore your audience. Luckily, most channels have analytics that tells you how long your audience is watching your videos. Using data will help you customize your videos depending on your audience’s preference.
Increasing your video audience takes time and effort.
By implementing the above tips, you can dramatically grow your business no matter what size your marketing budget.
How do you promote your marketing videos online?
Share what you’ve been doing to promote your small business videos in the comments below. What works for you? What have you tried that didn’t work?
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