Local SEO is essential to smaller businesses that operate on a regional, as opposed to a national, level. Optimizing your local SEO means more website traffic, leads, and conversions since the strategy is more relevant to your base of local customers.
What You Will Learn:
- The critical role of your Google My Business page
- Reviews: The good, the bad and the ugly
- Content to drive local business
- 5 Pillars of digital marketing you need no matter what
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