Paid Media

5 Tips to Help You Win Big with Facebook Video Marketing

You already know that social media is an integral part of your digital marketing strategy. However, one component of social media that holds a bit…

Jul 22, 2021 by Andrew Esposito

How to Calculate the Perfect Facebook Ad Budget

When it comes to promoting your business, one of the best methods is paid advertising. Facebook has transformed how companies, both big and small, can…

Jun 29, 2021 by Kandice Tyler

6 Chrome Extensions to Help with Your PPC Campaigns

As far as web browsers go, nothing is quite as helpful or versatile as Google Chrome. Since its inception, Chrome has become the browser of…

Jun 25, 2021 by Tyson Copeland

Why Your Google Ads are Getting Disapproved and How to Fix Them

When it comes to online advertising, pay-per-click ads are one of the best models for driving traffic to your website and landing pages. Google AdWords…

Jun 24, 2021 by Tyson Copeland

9 Tips for Launching Your First Google Ads PPC Campaign

If you want to search for something online, you “Google” it. While Google wasn’t the first search engine, it has become the most valuable. In…

May 20, 2021 by Mesha Corey

How iOS 14 is Impacting Your Facebook Ads Campaign

If you run a small business today, then you probably know the importance of having a strong social media presence. With hundreds of millions of…

Apr 29, 2021 by Ashlie Kim

8 PPC Mistakes That Kill Your Campaign and How to Fix Them

Pay-per-click (PPC) marketing is one of the greatest digital marketing channels that businesses of various sizes can employ to reach customers. It helps companies to…

Apr 6, 2021 by Dorothy Wolden

The Complete Guide to the Cost of Google Ads

65% of small-to-midsized businesses invest in PPC (pay-per-click) advertising. Most of these enterprises spend a significant portion of this expenditure on Google Ads (previously Google…

Mar 5, 2021 by Andrew Esposito

How to Maximize Your Paid Media Through Tough Financial Times

Tough economic times hit everyone hard—especially small business owners. Unfortunately, small businesses are often already operating in a lean capacity and there’s not much fat…

Feb 5, 2021 by Dorothy Wolden

What is PPC Management and Do I Need to Run Paid Ads?

Your online presence is vital to your business success. Search engine optimization is one way to get traffic to your website. Users go to a…

Aug 15, 2020 by Dorothy Wolden

How to Advertise on Google and Get an ROI

Google Ads allow you to show your ads to the right people, in the right place and at the right time. By targeting adverts for…

Jul 6, 2020 by Müge Jones

SEO vs PPC, Which is Better for Achieving my Business Goals

Small business owners like you want to know which is better, SEO or PPC? After all you may have heard that SEO takes a long…

Jun 17, 2020 by Rubi Centeno