How the Internet Knows What You’re Shopping ForHave you ever been surprised to visit a website for the very first time, and find ads on the web page which are specifically focused on a product you were... Dec 11, 2018 by Lexi St. Laurent
Google Rebrands Adwords, DoubleClick and MoreGoodbye Adwords. Hello Google Ads. This past week, Google announced something major. I know. I know. I know. Google is always announcing something. Often what they’re communicating is important. Sometimes... Jul 7, 2018 by Annette Sugden
How to See Your Competitor’s Facebook AdsFacebook giant is taking a giant step forward and increasing its advertising transparency and user accountability efforts. They have recently introduced a tool that will allow users to see all... Jul 5, 2018 by Brittanie Sisson
The Anatomy of a Search Engine Results Page (SERP)Understanding the anatomy of a search results page and the different aspects of what your audience is seeing when they use Google is the first step to crafting a successful PPC... Jun 27, 2018 by Rhys Saxton
Facebook Ads 101: What is Persona TargetingWith over two billion monthly active users, Facebook advertising is a great addition to your marketing mix. There are many different ways to reach people on Facebook but one of... Jun 25, 2018 by Brittanie Sisson
Going Once, Going Twice – How Google Auctions Ad SpaceLearn how to make sure your PPC ads get to the top, so you can start generating real results from your investment in a paid media strategy. You might assume... May 3, 2018 by Rhys Saxton
