How to Opt Out of Google’s Automatic Ad Campaign ManagementAs of Feb 4, 2019, Google Ads reps will start making changes to your account unless you opt out, even if you’re an agency or your PPC campaigns are managed... Feb 2, 2019 by Annette Sugden
How the Internet Knows What You’re Shopping ForHave you ever been surprised to visit a website for the very first time, and find ads on the web page which are specifically focused on a product you were... Dec 11, 2018 by Lexi St. Laurent
Google Rebrands Adwords, DoubleClick and MoreGoodbye Adwords. Hello Google Ads. This past week, Google announced something major. I know. I know. I know. Google is always announcing something. Often what they’re communicating is important. Sometimes... Jul 7, 2018 by Annette Sugden
How to See Your Competitor’s Facebook AdsFacebook giant is taking a giant step forward and increasing its advertising transparency and user accountability efforts. They have recently introduced a tool that will allow users to see all... Jul 5, 2018 by Brittanie Sisson
The Anatomy of a Search Engine Results Page (SERP)Understanding the anatomy of a search results page and the different aspects of what your audience is seeing when they use Google is the first step to crafting a successful PPC... Jun 27, 2018 by Rhys Saxton
Facebook Ads 101: What is Persona TargetingWith over two billion monthly active users, Facebook advertising is a great addition to your marketing mix. There are many different ways to reach people on Facebook but one of... Jun 25, 2018 by Brittanie Sisson
