Are you a business owner and wondering how to get more traffic to your website and attract more clients? Or how to receive more phone calls? If so, you should consider local search engine optimization (SEO) – a type of digital marketing that helps businesses to increase their online visibility and get noticed by potential clients.
However, how expensive is local SEO? How much money do you need to implement local SEO initiatives in your business? Keep reading this guide to find answers to these questions and learn more about local SEO.
What Is Local SEO and Why Do You Need It?
Local SEO is a special marketing practice that allows businesses to improve their online presence and gain more visibility in search results. You should consider applying local SEO if you want to attract more customers in a certain area, city, county, or state.
Here is a list of benefits of local SEO for a small business:
What Are the Benefits of Local SEO?
The benefits include the following:
- Reaching more customers. One of the main benefits of local SEO is finding new customers for your business. By improving your business ranking in search results, local SEO brings more traffic and visitors to your website, and these visitors can be converted into customers.
- Increasing traffic. One of the primary goals of any SEO strategy is to help you get more traffic to your website or online business profile. The more people visiting your website and engaging with its content, the higher your chances of selling your product.
- Improving conversion rates. Local SEO is also key to improving conversion rates. This is because it helps bring in relevant traffic that is already interested in what you are selling. As a result, you can increase your sales and achieve a better conversion rate.
- Creating brand awareness. When you improve the online visibility of your business and products, and when they appear more often in search results, your brand awareness also increases. As a result, your potential clients will click on your website and look particularly for your company more often.
- Bypassing competition. In order to understand the concept of competition better, you should think of two companies selling the same product. The difference is that one company applies local SEO practices while the other counts on traditional marketing methods only. Obviously, in this era of digital connectivity, people will trust the company using modern SEO practices more.
- Helping businesses grow. The main two goals of local SEO practices are to bring in more traffic and improve search engine rankings. As a result, your business receives higher sales and marketing leads, which are essential components of continuous business growth. So, if you want to help your small business grow, investing in local SEO is a smart idea.
- Reducing cost per acquisition. Unlike many other forms of marketing, local SEO is very affordable. It can even be free if you do it yourself. However, suppose you are not familiar with SEO and want to make sure that your local SEO strategy is developed and implemented professionally. In that case, it is better to consider hiring a team of professionals. Suppose you are in Arizona and looking for a company specializing in local SEO marketing. In that case, you should reach out to BizIQ, a local digital marketing company that has already helped over 26,000 businesses.
How Much Does Local SEO Really Cost: Factors Affecting the Price
In general, local SEO costs from $100 to $2,000 per month, but certain factors affect the cost. Let us go over the most common factors:
- The size of your website. It is one of the most significant factors in determining the cost of a local SEO strategy. A more complex website with a lot of pages and categories will require more resources, effort, and time to optimize for search engines. So, if you have a large website, you should be prepared to pay more for your local SEO campaign.
- Your industry. Some industries are more competitive than others, which means they require more specified and competitive keywords. If your industry is rare and unusual, it will require fewer resources to optimize, so you will most likely pay less for your SEO campaign. However, highly competitive industries are more expensive due to the increased competition for top search engine rankings.
- Type of SEO services you need. Different types of SEO services are available, and you need to choose those that will address your particular needs. For example, some services are implemented only once for optimal results, while others are designed for a larger marketing campaign. The types of SEO services you are choosing are affecting the cost of your local SEO. If you are not sure what SEO services you need, you should consult SEO specialists who will help you make the right choice.
- Number of locations. You will pay more for your local SEO campaign if you have several business locations. That is because each of your locations would require to be treated as a unique case concerning local SEO pricing. The number of your business locations is proportional to your SEO budget.
- Products or services you are selling. The keywords people use to find your products or services play a significant role in local SEO costs. When you are working on your local SEO strategy, you should clearly define your products and services, as well as their features and properties. The best thing you should do is to make a list of your products/services and relevant keywords first and then start working towards local SEO. In most cases, the number of products and services you offer is directly proportional to your SEO budget.
- Your current SEO situation. It may be possible that you have already used SEO practices before or paid for local SEO in the past but decided to drop it after a few weeks or months. For example, suppose you already have an established business, but the SEO solutions you have been using are low quality. In that case, evaluating the situation and finding effective solutions for your particular case may take a lot of time. Therefore, it is possible to say that your current SEO situation plays a major role in determining the cost of your new local SEO campaign.
- Link acquisition. The algorithms of Google are constantly updating, but acquiring backlinks is still one of the most relevant strategies for ranking. The goal of backlinks is to show that your website is trustworthy, so it is important to acquire quality backlinks. If you want to get to the coveted top spot in search engines’ rankings, you need to acquire many organic backlinks pointing to your website. However, it may take time and effort and increase the cost of your local SEO campaign.
What Are the Affordable Local SEO Services?
Depending on the local SEO services you need for your marketing campaign, SEO packages can start from as little as $100 per month. In order to find affordable local SEO services, it is recommended to check review websites and directories. However, before hiring any affordable SEO provider, you should do some research online first.
When you are looking for affordable SEO services, you need to consider the specific requirements of your business first. In addition, before hiring a local SEO provider, it is a good idea to research local SEO services’ testimonials and reviews.
Here are some other useful tips for finding affordable local SEO services for you:
- Hire a company that specializes in local SEO. There are many companies that have the necessary experience and expertise to help businesses improve their visibility in search engine results. When you work with this company, you get desired results faster and see a faster return on your investment.
- Choose a long-term contract. A SEO campaign is a long-term process, and it may take several months before you see the first results, which is normal. Therefore, signing a long-term contract with a company specializing in local SEO makes sense, which is also usually cheaper than a short-term contract.
- Hire a freelancer. Hiring a freelancer consultant specializing in SEO is usually more affordable than working with SEO agencies. Even though freelancers may have fewer resources, they are still able to provide you with effective and quality SEO services and tools. So, if you are trying to save money and your budget is limited, consider hiring a freelancer.
- Purchase local SEO packages. Many SEO companies offer their clients packages that are perfect for small businesses. Usually, these packages include a range of services, including on-page optimization, keyword research, citation building, and more. These packages are convenient and are often more affordable than if these services were purchased separately.
- Choose quality, not price. Finding a company offering affordable SEO services is definitely important. But it is also important to look for a company that also focuses on quality. Make sure to find a company or agency that has records of success, reviews from its clients, and can share case studies.
Local SEO Services: FAQ
Here are the answers to the most common questions about local SEO services and their cost.
How much does local SEO cost for small businesses?
The average cost of SEO for small businesses is $100 to $2,000 per month for one-time projects. Comprehensive local SEO services can cost as much as $4,000 per month. If you are implementing a large project, you should expect to pay between $1,500 and $5,000 per month. In general, local SEO costs depend on the services you need.
Can you do SEO for free?
There are plenty of local SEO tools that are absolutely free. One of them, for example, is Google Business Profile. Using this tool, you can create and manage your listing in Google that pops up whenever someone searches for your business, services, or products online. In addition, Google Business Profile also shows up in Google Maps.
Who will benefit from local SEO?
Local SEO is defined as a search engine optimization strategy that helps businesses to improve their online visibility in search engine results. Any business with a physical location or serving a certain geographic area can benefit from local SEO practices.
Why is local SEO expensive?
Local SEO services can be quite expensive when it comes to optimizing a website, especially if it is complex and contains many pages. However, even if local SEO seems to be expensive for you, it is worth the money because it can help you and your business get ahead of the competition. It is especially true for businesses operating in highly competitive industries.
BizIQ – Effective and Affordable Digital Marketing For Small Businesses
As a business owner, you probably understand that good online visibility, brand awareness, and attracting new customers are extremely important. Today, most customers search for products and services online, so digital marketing is very useful and beneficial for any business.
Suppose you operate a business in Phoenix, AZ, or any other nearby area or town, and you need to develop an effective local SEO campaign to help your company or business rank higher in local search results. In that case, you should reach out to BizIQ.
BizIQ is a professional digital marketing company specializing in local SEO with over ten years of relevant experience. We have already helped over 26,000 businesses in Arizona and are ready to help yours. Our local SEO services are effective and affordable, and you will see the first results pretty fast. If you have any questions or want to know more about our company and what we offer, please visit our website or call us.