If you have been marketing your garage door services offline, you will need to consider having an online presence. When researching businesses, products, or services, customers are likely to start their search online, with 70-80% of customers conducting this in-depth research. An online presence makes it easier for potential customers to find your business, enables you to build your brand, and can help you bring in more sales. Here is why you should bring your business online:
Convenience and Round-the-Clock Marketing
The internet offers great convenience. It makes it easy for you to sell products or deliver services while allowing customers to buy from you easily. Also, when you offer your products and services online, your business will be open 24 hours a day. With just a few clicks, your customers can schedule service or place their orders at their convenience.
In terms of marketing, you will be able to use the internet to create some marketing campaigns on your own. Depending on the marketing channels you choose, you may not need to hire marketing teams or negotiate the lengthy contracts and prices associated with traditional marketing mediums.
Compared to advertising via television, radio, or print media, using digital marketing tools is more cost-effective. Although establishing and maintaining an online presence comes with expenses, the cost will be a fraction of what you would pay to market via traditional channels. In some cases, such as when you use social media, you will be able to promote your products and services for free. This flexibility is a major advantage for small and medium-sized businesses that have, for a long time, found the cost of marketing to be prohibitive. Lowering your marketing costs will also lower your operations costs, improving your bottom line.
Data Collection and Targeted Marketing
Before launching your marketing campaign, you will need to know what your target audience wants. The internet lets you use various tools to collect data, such as what draws them to your site, the specific pages they visit, their preferences, and what they dislike. This data will help you improve your marketing campaign’s effectiveness and offer products that meet your customers.
Unlike mass marketing, which does not target specific customers, digital marketing allows you to be more strategic. Tracking customer data helps you to understand your ideal customers better and divides the customers into segments. In essence, you can tailor your marketing message to ensure that it generates interest and turns potential customers into serious buyers.
While conventional marketing will help you boost sales, digital marketing will do that and much more. Using the internet to promote your business and products will enable you to build relationships with your customers, a factor that will have a greater long-term impact. You will be able to engage with your target customers via email and social media, and when they submit reviews about your business. Customers with whom you have a long-standing relationship are more likely to be loyal to your brand and earn you repeat business. Such customers will also refer your business to others, creating a network of loyal customers and increased sales.
Social Media Marketing
Today, social media is an important ranking factor for search engines. Businesses that share quality content on social media and remain active on the platforms are likely to enjoy increased visibility in search engine results pages. When customers are looking for the products and services you offer, your name will be more prominent, placing you ahead of your competition. Proper use of social media platforms will also help you build brand awareness and get more potential customers to know about your business. In addition to marketing, you can use social media to interact with your customers and ensure increased customer satisfaction. One of the advantages of social media is that it is easy and free to open most social media accounts. Ultimately, you will reach a wider audience as you keep growing your social media following.
Unlike conventional marketing channels, digital marketing enables you to track the progress of your marketing campaign. As such, you can always reinvent your marketing campaign based on the prevailing trends in your industry. Also, real-time marketing results come in handy while expanding your garage door services to new markets, helping you adapt your marketing message to appeal to the new audience.
What are my Options for Digital Marketing?
A marketing strategy that combines different techniques is more likely to deliver success. Digital marketing allows you to use a combination of channels to ensure your marketing message reaches different market segments. However, you will need to understand how each of these forms of marketing works. Here are some of the options you can use:
Website Design and Development
Your website is the first point of contact between your customers and your business. A professional website will help you build your brand and boost your marketing efforts. Since your online audience will judge your business by the appearance and content, you should ensure that your website gives the right first impression. To help customers to find the information they need quickly and easily, your website should be navigable and have fast page load speeds. Also, with many people using mobile devices to access the internet, it would help ensure that your website is mobile-friendly. You should also use your creativity to make the site unique and visually appealing. Lastly, update your website regularly to keep the content fresh and relevant. Search engines such as Google rank fresh, unique, and relevant content higher.
Search Engine Optimization
Search engine optimization, commonly known as SEO, is a marketing technique that focuses on improving your website. Essentially, SEO makes your website more searchable and visible, thereby attracting more online visitors. When implemented correctly, an SEO strategy can benefit your garage door service business in many ways. SEO improves your clients’ user experience, helps establish brand awareness, and builds brand credibility. The strategy enhances the mobile-friendliness of your website, helping you leverage the growing mobile traffic. In a nutshell, SEO ensures your page ranks on page 1 of your preferred search engine, generating you more organic traffic.
Pay-Per-Click marketing, or PPC, is a popular form of advertising partly because it delivers instant results. Although this is a paid search model, you will run a successful PPC campaign only if you understand the basics of how this method of advertising works. Once you have chosen the right PPC platform and the type of ad you would like to invest in, you should focus on high-performing keywords. You should also create compelling ads that will encourage searchers to click and make sure your landing pages are ad-specific so that visitors stay on your site longer. PPC is also measurable and trackable, using various tools such as Google Analytics. As such, you can always change your target keywords if they are not generating enough traffic.
Social media can help you improve the quality and reach of your marketing campaign. As social media and the related technologies change and advance, these platforms are increasingly becoming a major part of our everyday lives. As such, businesses that ignore social media will lose a good number of customers to competitors who use social media for marketing their products and services. With social media, you will be able to sell your services from anywhere and connect with your target audience in real-time. When you build a sizable social media following, the engagement on your social media posts generates more traffic to your website. Social media is also great in conducting market research, managing reputation, and saving on advertising.
Apart from the advantages that the internet offers in terms of marketing, you can also use it to manage your brand. Considering the global reach of the internet, online channels can help you build and maintain a positive brand image.
Customers tend to trust brands with a good reputation more. Maintaining a good reputation will ensure you improve customer retention levels and increase your profits. Part of influencing how people perceive your business and brand will involve ensuring you have more online positive than negative reviews and comments. As such, you have to be aware of what people are saying about your business online so that you can respond in a timely and appropriate manner.
Local citations on the directories that your target customers like will give you an instant visibility boost. However, for potential customers to consider your business, you will have to provide accurate and consistent information. Also, if you change your business details, you should update the information on all platforms to avoid confusing your customers.
Types of garage door service businesses we help
With digital marketing, your garage door service business will have a better chance of competing with larger companies. Here are the different types of garage door businesses we help and the various strategies we use to contribute to their growth:
Garage door repair
If your garage door repair business needs more leads, you can take advantage of digital marketing to attract potential customers. We help you ensure that the marketing campaign you run is a success by utilizing the most effective strategies. Depending on your current position, we will work with you to develop an updated and mobile-friendly website. We will also analyze your current SEO rankings before using the right techniques that are geared towards ensuring you dominate page one of search results. In addition, our experts will assist you in creating social media accounts and using them to engage your target audience.
Garage door installation
Anyone who runs a garage door installation business knows just how important it is to make sure that their marketing message reaches the right clients. One of the best ways to do this is to ensure you have an online presence through a professional website. We will then come in to help you track website visits to understand customer behavior. As we do this, we will also monitor social media reviews and comments to know your target customers better. With this information, we will be in a better position to develop a solid strategy that will enable you to achieve your goals.
How Do I Get Started?
Getting started with digital marketing can seem challenging. You will want to make sure you are doing the right thing to realize the expected results. Here are a few things you should consider doing:
#1 Get a Complete Analysis of Your Website & Digital Strategy
The first step should be to get a complete analysis of your website, which will serve as the center of your digital marketing activities. If your website isn’t funcitoning as well as it could be, we will be able to recommend site builds that will suit your needs. As the foundation of your online presence, you can try using different marketing channels to drive traffic to the site. These channels will include social media, advertisements, communication and content. Make sure you do a digital strategy analysis to establish if the techniques are effective.
#2 Review Findings & Opportunities
Your preliminary digital marketing campaign will help you familiarize yourself with the world of digital marketing. However, you should review the findings and opportunities you come across to make the necessary adjustments and improvements to the campaign. A marketing campaign that is based on research is more likely to have a greater impact.
#3 Sit Back and Relax, Knowing the Pros are at Work
Hiring a professional team to do marketing for you will ensure that both your marketing activities and business operations run smoothly. In the end, you can sit back and relax knowing the pros are at work.