Earlier last year, Google announced its grand plan to begin ranking web pages based on users’ perception of their experiences interacting with them. This update — known as the Google Page Experience — will take effect in May this year.
Google made the announcement way in advance to give users adequate time to make the necessary adjustments. Are you conversant with the Google Page Experience update? How well are you prepared to optimize your website visibility in line with these changes? Here’s all you should know and tips to optimize your website in 2021.
What Is the Google Page Experience Update?
Developers at Google have established new metrics to understand how users discern a particular web page’s experience. Is the page mobile-friendly? Is the site’s speed slow? Does it run on HTTPS, have excess pop-ads, or unstable landing pages? The updated Google algorithm will synthesize these and several other factors to determine UX within your sites and use these stats to rank your webpages.
These new changes are under what Google refers to as Core Web Vitals.
What Are Core Web Page Vitals?
These are user-based metrics that judge website pages using factors like interactivity, the site’s load time, and its stability as the content loads. The three main web page vitals include LCP, FID, and CLS:
- Largest Contentful Paint (LCP): Here, the focus is on how loading performance affects user experience. For a good UX, the LCP should happen within the first 2.5 seconds after the page begins loading.
- First Input Delay (FID): This metric focuses on interactivity. Good websites should have an FID of <100 milliseconds.
- Cumulative Layout Shift (CLS): The focus here is on visual stability, especially when your landing pages are loading. Web Pages with good UX should have a CLS of below 0.1.
According to Google, page experience is not essentially a ranking score, but rather a group of elements that will impact how the platform judges your website pages. Other equally important factors include:
- Safety of browsing: Given the continually increasing cases of data hacks and breaches, Google prioritizes its users’ security now more than ever. Therefore, it seeks to eliminate potentially malicious sites from its search engines or at least ensure that users don’t access them. Check out Google’s latest Security Issues Report to see if your website is safe for browsing.
- HTTPS: Pages that run on HTTPS will be ranked higher because they’re safer and guarantee a better user experience. Is your page served on HTTPS? If not, here is how you can secure your website with HTTPS.
- Mobile-friendliness: According to research conducted by Statista, almost half of Google’s daily searches originate from mobile devices. This explains why they insist on the mobile friendliness of web pages. Can your contents realign to fit different screen sizes? Are your articles as easy to read on a mobile device as they are on a desktop? Find out your site’s mobile friendliness using Google’s free Mobile Testing Tool. The truth is that if your pages are not mobile-friendly, you’re losing out on the vast demographic of mobile phone users. Worse still, the pages will be ranked low in Google’s organic search results.
- Intrusive Interstitial: Google is a big data company. While it’s true that it is also a great marketing tool, excessive pop-ups and ads come across as intrusive. They may deter users from accessing content as quickly as they need to. That’s why Google plans to eliminate (rank low) sites whose contents are not easily accessible.
How to Optimize Your Website In 2021
Google receives over 3.5 billion search requests each day. In the U.S., more than 87% of shoppers will first search for merchandise online before buying them (Retail Dive). These statistics show you why optimizing your website visibility is no longer a luxury; it’s essential. If you can draw more traffic to your sites, you will generate more leads and eventually drive more revenue. What’s more — leads generated from searches are more qualified than conventional marketing approaches like direct emailing.
Here are five tips to optimize your website in 2021:
- Carry Out A Comprehensive SEO Audit: You first need to identify your current status before designing an SEO roadmap. Find out why you are not receiving enough traffic and deriving maximum sales from your traffic. Finally, set out your SEO goals and detail the steps you’ll follow to achieve them.
- Use the Inverted Pyramid Style: Usually, users skim through the first few lines of your content before deciding on a full read. Whether they read the whole article depends on how useful and intriguing they find the first paragraph.
- That’s where the inverted pyramid writing style comes in handy — Put the most valuable and exciting information at the top of your content. This way, it will attract and retain more users.
- Make Your Websites More Mobile-Friendly: As we pointed out earlier, most of Google’s searches originate from mobile devices. So, any organization that seeks to optimize its websites must focus on this vast demographic. Besides, Google recently updated its ranking algorithms to favor mobile-friendly websites.
- Learn What Your Users Are Looking For: Users only pay attention to contents that address their needs. Therefore, you should ensure that your websites focus on what your users want. Check social media platforms like Quora, post comment sections, and Google Analytics for what surfers within your niche talk about most or want to know. Next, customize your content to address these interests.
- Leverage Infographics: Most people are visual learners; they are 30× more likely to consume and process infographics than text messages. Therefore, contents with graphical illustrations always attract and retain more users.
Receive Professional Help with Your SEO Efforts
More business transactions are going online, from marketing to sales. Therefore, you cannot afford to overlook the vitality of SEO if you want to stay ahead of your competition.
With Google’s introduction of new Core Web Vitals to its ranking algorithms, BizIQ understands that the new concepts may be a little challenging even for seasoned SEO experts. You can always consult with us whenever you feel lost or need an extra hand picking up the slack. We have helped over 20,000 U.S. businesses of all sizes to optimize their website visibility and increase brand awareness.