How to Use Social Media to Build Customer Loyalty

How To Leverage Social Media To Build Customer Loyalty

If you own a small business, what do you do when it comes to social media? Do you just use your personal profiles on sites like Facebook, Twitter, and Instagram? Can you just set it and forget it? And what if you don’t have a personal profile online? Do you need one to set up profiles and business pages for your company online?

Below, we examine why your organization needs to maintain a social media presence and provide some helpful tips for how to use it.

Maintain a Social Media Presence

Behind streaming shows and movies, the most significant amount of online time is spent scrolling through social media.

Digital Information World says the average person spends two hours and 22 minutes on social media each day.

3 Reasons You Need a Presence on Social Media

If you’re adamant about not being on social media, these might change your mind:

1. Audience

Social media is the largest audience you’re going to reach with a small marketing budget.

2. Engagement

You’re able to create more points of engagement with your customers. Customer satisfaction relies heavily on customer experience and the interactions they have with your company leading up to and after a purchase.

3. Share Your Story

It allows you to tell the ongoing story of your business through posts and photos. When you’re able to share your story, customers feel more connected and invested in your organization. They have something to believe in and root for and it creates loyalty.

It is vital that your business to have a presence on different social platforms simply because of the number of users who are on there.

Having a Facebook page for your business does not mean that you have to have a personal profile. You can create and manage a business account without having a personal one.

Now that you’re going to build your company’s social media presence, let’s continue!

Use Social Media to Promote Specials & Offers

It may seem like a good idea to keep these specials and offers under wraps, but really, it’s preventing your business from growing.

If the special makes sense for your business model, you shouldn’t be worried about people finding out about it.

4 Ways Promos Help Your Business Grow

Here are some ways promoting your offers brings in business:

  1. People want to try your product but are hesitant.
  2. Repeat customers know they already like your business and it encourages them to make more purchases.
  3. Depending on the offer, you can get an entire group of people involved.
  4. If you offer referral discounts, it encourages people to tell their friends.

If you’re not promoting the special offers, people have no way of finding out about them.

Remember to specify the length of time and any restrictions before promoting the special.

Sometimes new or returning customers need a little incentive before making a purchase and specials and offers do just that.


Social media marketing ‘doesn’t have to be intimidating. By creating social accounts for your small business, you open up new avenues for building relationships with customers. Plus it’s a powerful way to promote your company and learn more about your target market.

What do you think? Ready to ramp up your company’s social media presence? Click on the chat bubble below or shoot us an email to speak with BizIQ social media marketing expert.