Social Media Management

What is Social Media Management?

Social media management is a digital marketing tactic that analyzes social media audiences to develop strategies targeted to engage with them. By creating and distributing content for social media profiles, monitoring online conversations, and collaborating with influencers, small business owners can build a strong brand on social media.

It’s important to understand people are NOT on social to be sold, but to connect, to be informed, and be entertained. With social media playing a significant role in your online marketing, you should utilize social media management services to share your brand personality, message, and story in a creative and entertaining way.

Social media allows customers to comment, like, and share your products and message with their friends and families. Most importantly, it allows them to share with you what they like, dislike, and expect from you as a company.

This meaningful communication between you and your customer is how we help you craft long lasting, engaging relationships with not only your current but future customers.

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Why is Social Media Important to Your Small Business?

In today’s marketing every conversation is an opportunity. Is your business a part of the countless conversations that are happening on social media every day?

We know what you’re thinking, social media is complicated and time consuming, and it can be. You no longer have a choice; you must make sure your business is visible right where customers are spending the most time online, on social media.

The proof is in the numbers. Check out these social media stats that will have you convinced that managing your platforms is an essential part of your digital marketing strategy.

Social Media Stats

Social Media Stats Mobile

Our Social Media Management Approach

We leave nothing to chance.

With our active approach to social media, very post has a purpose, every image has intent, and every message has meaning.

Our seasoned social media experts know how things work and execute to drive real results, not vanity metrics.

It all starts with our 5 point approach: Strategy Development, Content Creation, Posting, Community Management, and Reporting.

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Strategy Development

The success of any social media effort starts with strategy and we include you in this process. We discuss your challenges as well as identify your goals. Then, we research current trends, competitor strategies and audience habits so we can develop a well-informed plan of action.

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Content Creation

Once we’ve got a strategy, we go all-in on creating the content for it. Content is the heart and soul of social media. We leverage your unique brand and messaging to write creative and informative content that speaks to your target audience.

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Posting

We schedule each one of your posts so they are seen by the right people at the right time in the right place for peak engagement opportunities.

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Community Management

When it comes to building a following, you can’t just set it and forget it. It’s all about engaging with your audience. Part of what we do every day is build relationships, which positively increases your brand’s reputation. We reply to comments and take on your reputation as if it were our own.

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Reporting

The proof is in the pudding as they say and that’s why analytics and reporting play a huge part of our overall process. By producing monthly and quarterly reports, we are able to track a variety of actions from likes to shares to clicks to purchases and everything in between.

Keep in mind that when starting up a new social media strategy, you won’t go viral overnight. It will take some trial and error before your efforts really take off. And, believe it or not, what we’ve touched on above really is only scratching the surface of all that goes on behind the scenes of each and every one of our posts. Feeling overwhelmed? We can help!

How to Get Started With Social Media Management

Businesses that put off social media management run the risk of falling behind the competition. While getting started with the process can seem overwhelming, you should start by getting foundational knowledge. Take time to familiarize yourself with the different social media platforms and how they work. If you just don’t have the time or desire then call us. Here at BizIQ, we have experts in social media management who will be able to help you maintain your presence across social media platforms, and keep your customers engaged while letting you stick to what you know best—running your business!

How Social Media Management Differs From Social Media Advertising

Social media management is designed to help increase brand awareness. The practice involves creating and posting content regularly, in addition to engaging with your followers on an ongoing basis. However, if you are to increase your social media following, you have to make sure that you share inspiring, informative, and entertaining content consistently.

On the other hand, social media advertising involves picking particular demographics and targeting specific online audiences. This process targets specific clients to learn more about the products or services you offer by taking them through a sales funnel. What makes social media management different from social media marketing/advertising is that with the latter, the customer is a hot lead, which means that they know who you are, what you offer, and are interested in your products or services.

Social Media Management Pricing

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Reach
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Engage
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Monthly Posts122028
Social Platforms (Up to)133
Promotional Brand Posts
Curated Content
Optimized Brand Graphics
Monthly Content Review & Reporting
Customer Service Alerts & Spam Monitoring
Engagement
Strategic Outreach & Following
no contract First Month Included
no contract No Contract Required
$598
Initial Setup
$898
Initial Setup
$1,298
Initial Setup
no contract Month-to-Month Basis$299
Per Month
$499
Per Month
$799
Per Month
Sign UpSign UpSign Up

$299
Month-to-Month Basis
$598
Initial Setup
  • 12 Monthly Posts
  • Monthly Activity Reporting
  • Onboarding & Strategy Session
  • Premium Profile Graphics & Optimization
  • Promotional Brand Posts & Curated Content
  • Spam Monitoring & Service Alerts

Sign Up

$499
Month-to-Month Basis
$898
Initial Setup
  • 20 Monthly Posts
  • Monthly Activity Reporting
  • Onboarding & Strategy Session
  • Premium Profile Graphics & Optimization
  • Promotional Brand Posts & Curated Content
  • Spam Monitoring & Service Alerts
  • Engagement

Sign Up

$799
Month-to-Month Basis
$1,298
Initial Setup
  • 28 Monthly Posts
  • Monthly Activity Reporting
  • Onboarding & Strategy Session
  • Premium Profile Graphics & Optimization
  • Promotional Brand Posts & Curated Content
  • Spam Monitoring & Service Alerts
  • Engagement
  • Custom Calls to Action
  • Strategic Outreach & Following
  • Instagram Posts (3)

Sign Up

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Google Featured Partner
Inc 5000
2021-Top-Rated-Digital-Marketing-Agency

What Our Clients Are Saying

Social media management can be a great boon to brand management online, but only if it’s done the right way. We’ve worked with all types of businesses and organizations, to help them increase both visibility online. Here’s what our clients have to say about the results they’re seeing.