What is Social Media Management?
Social media management is the process of being in charge of your online presence and online interactions across social media platforms, which is done by creating, scheduling, posting, and analyzing the content you post on the social networks. The practice also involves engaging and interacting with social media users to increase visibility and reach.
With the important role that social media plays in online marketing, you can utilize social media management services, tools, and experts to ensure that you use social channels in a way that supports your digital marketing and social media strategies. Some of the most popular social media platforms today are Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest.
How Does Social Media Management Work?
The first step is to make sure that everyone meant to monitor and participate in your social media activities has access to the platforms. You will then discuss the goals you intend to achieve by using social media, making sure that everyone on the team understands their role. The next step of the process is to develop a social media calendar that includes texts, images, and links as well and the date they will be posted.
All the posts that have been scheduled and are ready to be posted will be approved. Once they have been posted, you will need to keep an eye on comments, reviews, messages, likes, and shares, making sure you take the right actions to handle the situations. At the end of every set period of time, the process will involve collecting and analyzing data from the page. You should analyze the information gathered to make any improvements and changes required before repeating the process.
This team is working on the social media marketing campaign for my new book and I am very excited about the progress! We as authors have to work extra hard, I’m glad to have a promotional team willing to put in the effort also.
How Social Media Management Differs From Social Media Advertising
Social media management is designed to help increase brand awareness. The practice involves creating and posting content regularly, in addition to engaging with your followers on an ongoing basis. However, if you are to increase your social media following, you have to make sure that you share inspiring, informative, and entertaining content consistently.
On the other hand, social media advertising involves picking particular demographics and targeting specific online audiences. This process involves encouraging specific clients to learn more about the products or services you offer by taking them through a sales funnel. What makes social media management different from social media marketing/advertising is that with the latter, the customer is a hot lead, which means that they know who you are, what you offer, and are interested in your products. While social media marketing can deliver results within a day, it tends to be more costly.
What Kinds of Businesses Benefit From Social Media Management Services?
Social media management is an essential part of building brand awareness. In a world where brand recognition and perception help to influence customer purchase decisions, every business that wants to remain relevant and stay ahead of competition takes brand awareness seriously. Social media management levels the playing field, allowing small businesses to compete fairly with the more established brands.
5 Social Media Management Activities Agency Do
There are several ways through which BizIQ can help boost your social media efforts. These can include:
Social Media Strategy
We will help you to come up with innovative ways of getting started and being successful with social media channels. This will begin by conducting a social media audit that will involve analyzing your current social media presence and identifying strategic focus areas. Lastly, we will assist by creating a budget and identifying the metrics that will guide you as you seek to achieve a positive ROI.
Account management can be divided into two main areas: content creation and engagement. As these two activities increase impressions and brand awareness, your dedicated project managers will ensure that all the content to be shared is relevant. Our experts will also respond to messages, take part in group conversations, create strategic partnerships, and reach out to influencers.
Social Media Customer Service
Social media supports two-way communication between your business and your customers. We will help to take the use of social media to the next level by answering customer questions, working to resolve customer problems, handling customer service requests, and addressing reviews. Social media customer service always plays an important role in managing the reputation of a company and its brand.
One of the best ways to increase your social media visibility and reach is by building a sizable following. By sharing relevant content and entertaining your followers, BizIQ will help you get more followers, helping you achieve the results you desire.
In the long run, you want to attract new customers and increase your sales performance. BizIQ will work to analyze your competitive landscape and come up with smart ways of promoting your products or services on social media. Advertising is a great way to sell to social media users who rely on these platforms when looking for shopping options.
Pros and Cons of Managing Your Own Social Media
There can be several advantages of managing your own social media. First, you and your employees know your business, products, and customers better than anyone else. This knowledge makes it easy to use your brand voice to connect with your target audience.
When you handle social media management in-house, your employees will have easy access to the content and images they need to increase engagement and interaction. Managing your own social media also ensures quick response time and is a more affordable option compared to hiring experts.
However, handling social media activities on your own has several downsides. Managing social media can be a time-consuming undertaking. In essence, some of your employees will spend a considerable amount of time managing social media, a factor that will reduce the time they spend doing their main job. Due to this, content may not be posted as regularly and consistently as it should. Also, in case the staff member responsible for managing your social media is away, their absence can hurt your platforms’ growth and the image of your business. You may also fail to get the out-of-the-box perspective that could give your social media efforts a boost.
Why Pay for Professional Social Media Management?
Today, businesses can no longer afford to forego activity on social media. However, if you want to make the most of these social platforms, you should consider hiring a social media management company like BizIQ to help you reach your true potential.
First, you will get better results when an experienced professional is managing your social media. You will also have someone to respond to social messages, effectively boosting brand engagement, and generating new customers, leaving you with enough time to focus on other initiatives, while ensuring consistent social content that helps to deliver growth.
Second, there is less risk of running afoul of the various policies. Our experts have the necessary experience in managing social media and will be in a great position to create strategies that are in line with the relevant policies.
6 Functions to Expect From Your BizIQ Social Media Manager
To better understand why you should hire an expert to manage your social media,
it is important to know what we will be able to do for you:
A Clearly Communicated Strategy Built for Your Business
Our experts will seek to understand your business and your goals. They will then create a solid and effective strategy that will help you achieve the specific objectives you have set. The strategy will include the best tactics and techniques to achieve success.
Branded and Fully Optimized Social Media Profiles
To build and maintain a strong brand presence, we will need to keep your brand identity consistent both online and offline. Your social media manager will create branded and optimized social media profiles to increase your visibility.
Dedicated Time Spent Knowing You and Your Brand
During the early days, your social media manager will take time to understand your business, your brand, and the brand voice, allowing them to post and interact on behalf of the business as though they were part of your team.
Even as our experts manage your social media, they will check with you before posting content to ensure it is consistent with and appropriate for your brand. The regular follow-ups will help to keep you on track at all times.
Meaningful and Impactful Posts
You can expect our social media managers to develop relevant, meaningful and impactful content. Through our social media management services, we will work to establish your business as an authority in your industry. Being an authority in your industry helps you attract more customers and improve your search engine rankings.
Someone You Can Always Reach Directly
When you begin working with BizIQ, you will always have someone to turn to for updates and progress reports. In the end, this means you will have more time to focus on your core business.
How to Get Started With Social Media Management
Businesses that put off social media management run the risk of falling behind the competition. While getting started with the process can seem overwhelming, you should start by getting the foundation knowledge. Take time to familiarize yourself with the different social media platforms and how they work.
Is your company’s social media presence not bringing you the business that you know it could be? Are you having trouble keeping up with the regular posts and updates necessary to keep the interest of your customers? Here at BizIQ, we have experts in social media management who will be able to help you maintain your presence across social media platforms, and keep your customers engaged. Contact us today for more information, and to get started.